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Hey, eCommerce: Where are All of Your New eCustomers?

There’s likely a respectably-sized group of you that sincerely looks forward to Summers in the Philadelphia & Central New Jersey area; can I get a show of hands? Those of you who answered that last part to the affirmative: Do you also enjoy the heat & humidity that accompanies the season? Please don’t raise your […]

Breaking News: Google Updates Their LSA Program

While the registration & sign-up process for every business classification has already commenced, this update is gradually rolling out, starting with three business verticals. The newest verticals benefitting from this enhancement fall underneath the larger Professional Services umbrella. This category includes Lawyers, Real Estate Agents, Financial Planners & Tax/Accounting specialists among its ranks. The second […]

It’s HOT Outside – But EVEN HOTTER Online!

It’s the start of another glorious work week in July, and, just in case you haven’t been paying close attention, it’s a bit on the warm side. For those living in the Philadelphia & Central New Jersey region, your first instinct was to fool yourself into believing anything but the truth. Admit that upon opening […]

To Keep Them, You First Need To Get Them!

If the answer to our question is, “any & every way possible,” would you be able to guess what that question might be? As the solution we provide is so broad & non-specific, it could apply to almost any question posed, be it related to digital marketing, the origin of life on Earth, and just […]

Think More Like an Owner, and Less Like a Fan

On the surface, many of the better-known occupations that fall within the “Professional Services” category should have little difficulty with customer retention. Think about that for a moment: Barring something highly unusual or beyond their expertise, don’t most people who have a trusted, reliable & personable (this matters to some) Primary Care Doctor or Dentist […]

Doesn’t the Engagement Come Before the Marriage?

Without spending any time to analyze and overthink it, the concept of “customer retention” seems to be at odds with, and in direct contradiction to, the core of what most believe constitutes a company engaged in the “Legal Services” business. Put the lure of a steady revenue stream aside for a moment, and think: from […]

Is Your eCommerce Business’s Failure to Retain Customers Engagement-Related?

A triple-digit heat index here in the Philadelphia, New Jersey, and greater Delaware Valley be damned. If this were any other time we were living in, yesterday’s extreme heat & humidity wouldn’t have stopped people from dancing in the streets to celebrate. The world-wide reaction surrounding yesterday’s announcement of not one or two, but three […]

How Many Times Can You Keep Getting New Customers?

It’s 97 degrees outside today in the Philadelphia & Central New Jersey region, with a heat index pushing the “feels like” to well over the century mark. For those of our Home Services Professionals who are not in the HVAC business, today’s weather only has a minor impact on your team’s ability to get the […]

Dreamer, Doubter, or Doer – Time to Choose:

Most are familiar with the ancient Chinese curse, “May You Live in Interesting Times,” which is usually credited to the great Chinese philosopher Confucius. Most don’t know that of all the wise sayings attributed to Confucius, this was not one of them – and in fact, there is no trace of this quote originating from […]

Don’t Accountants, Bankers & Chiropractors Believe in Coupons?

Perhaps that question might be a silly one to ask, but we beg for your indulgence as we will shortly explain the premise behind the inquiry. In this day and age, just about every business, and seemingly every industry that sells a service, uses some form of email marketing that gets sent directly to their […]