This discussion regarding
Philadelphia sports fans, notably why they are ranked among the most loyal sports fans anywhere in the world, directly ties into today’s
Customer Retention & Engagement topic. These organizations’ ability to skillfully
retain their customers (fans) has much to do with the way team owners & executive management engage with them regularly. They do this via a non-stop barrage of
digital marketing and
direct messaging campaigns, in multiple forms and large quantities, to engage their fan base every day, and more than once per day. These engagement formats include social media posts, website & app updates, email & text notifications, and custom-produced,
professionally-made video content, to name just a few. They realize that the best way to retain their fans is by engaging with them. If we now replace the term “fan” with “client” or “customer” for our
Professional Services clients, it is clear that you see how this customer & retention thru engagement subject directly ties back to you and your business, yes? As such, we must ask why so many
Professional Services businesses
fail to engage their customer base and
wonder why they are
struggling to keep their clients?