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Paid Ads for Service Providers

We have a proven track record of improving leads to service-based businesses through PPC and all forms of digital marketing.

If you own a local service-based business, and you need more leads with a great ROI, you’ve come to the right place!

Our Google-certified PPC team will meticulously:

When you work with 1SEO, you’re working with a team with over 10 years of experience helping local painters, plumbers, electricians, HVAC companies, doctors, lawyers, and much more. We understand these businesses, and we do what it takes to make yours thrive!

Example of Ad Opportunities for a Service-Based Business
Example of Ad Opportunities for a eCommerce Business

Paid Ads for eCommerce

Do you have a great online store … but not enough customers? 

Not a problem. We’ve already helped hundreds of eCommerce businesses through targeted PPC campaigns, and we’re ready for more!

Our process includes:

We won’t just get your products seen on search results pages; we’ll make them stand out from the pack!

Stop pulling teeth just to make a few sales. Put your PPC campaign in the hands of our professionals who have earned 1SEO status as a Premier Google Partner!

Google Search Network Ads

No matter what type of services or products you offer to your customers, you want to grow both your business and your bottom line by adding new patrons to your customer base. But you can’t achieve this if your competitors are outperforming you on search engine result pages — that’s where we come in.

1SEO Digital Agency is a proud Google Premier Partner, which means that we not only have a mastery of Google Ads technology, but we can use our relationship with them to quickly settle issues and solve account problems — all with priority service. This means no long waits in queues for resolutions to any difficulties you may experience.

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Google Local Service Ads (LSA)

With Google Local Services Ads, advertisers pay per lead, not per click. Google is so confident that they have matched the right searches to the right companies, they have changed on what advertisers pay for. Unlike with AdWords, Local Services Advertisers will only be charged for valid leads. LSA is also similar to Google Ads (formerly known as Google AdWords), where businesses have the ability to create a monthly budget and remove unwanted keywords.

Launched in 2015, Google Local Services Ads was tailored to just a few specific industries at launch. Locksmiths, plumbers, garage door operators, electricians, and HVAC companies were among the first to use LSA. Both similar and different in ways to Google Ads, Local Services looked to capitalize on the areas that AdWords works well while improving in areas where it didn’t.

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Google Maps PPC

Did You Know? Over 1 billion people have Google Maps installed and use it daily to find over 1.5 billion destinations every year.

By using Google Maps local search ads, you are benefiting your business by reaching local customers more directly. With your phone number and hours of operation, as well as the directions to your business, displayed at the top of a Google Maps search, your customers can find you more easily. When you turn to 1SEO for assistance in optimizing PPC (Pay-Per-Click) ad campaigns focused on Google Maps, we will ensure that you are not just reaching the right target audience, but also staying within your budget.

Remarketing Ads

What are remarketing ads? To keep it as concise as possible, remarketing advertisements on Google Ads can be static images, animated images / GIFs, videos, responsive ads, and text ads that are used across Google’s Search and Display Networks to reintroduce your products and services to the online users who have previously interacted with your website.

What are the types of remarketing ads on Google and their features?

Google’s remarketing lists for search ads (RLSA) is a feature of Google Ads which allows your company’s ads to reconnect with users who have previously engaged with your brand’s website or app.

With dynamic remarketing, your ads will be tailored specifically to each user based on the products or content they have previously browsed on your website. For example, if a potential customer visits your sneaker company’s eCommerce site and looks at a particular pair of red shoes, ads with that exact pair of shoes with price and description will be served back to the customer throughout their online journey.

Using this feature of Google Ads, you’ll be able to serve ads to the individuals who have interacted with your company’s YouTube channel. These ads can be served on YouTube as well as on websites and videos across Google’s Display Network.

Google Shopping Ads

Is your business benefiting from Google Shopping?

Google Shopping places product photos and key information right in customers’ search results. This online marketplace allows customers who are ready to buy to search by item, by price, and by features, so comparison shopping is a breeze.

Google Shopping is also an incredible tool for eCommerce businesses, allowing them to:

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Bing Ads

With Bing Ads, You pay less to reach customers who spend more. 

Our elite pay-per-click (PPC) specialists will put your brand in front of millions of potential customers by combining compelling ads with highly targeted strategies. You may already know about our successful Google Ads campaigns, but you can also reach a whole new audience when you use Bing Ads.

Yahoo Gemini

The best time for your business to make contact with a potential customer is when they’re already searching for the services that you provide. Insert the Yahoo Gemini marketplace platform, and your business now has access to Yahoo’s nearly 430 million mobile consumers and the opportunity to reach an entirely new audience. While the rest of the world (aka your competition) is utilizing Google Ads, you could be spending less money and still reaping all of the same benefits with Yahoo Gemini.

Speaking of benefits, here are a few you will see if you decide Yahoo Gemini is right for you.

Native ads are advertisements that appear naturally within the content the user is reading. Native ads, studies show, have proven to be a very effective and powerful way to advertise for a variety of audiences. Native ads are more visually engaging, and 25% of consumers prefer them over ads that appear at the top of your screen.

Since the beginning, Yahoo Gemini has focused on mobile search. We live in a world where mostly all searches for products and services are from a mobile device. Yahoo Gemini allows users to to target audiences on the move with mobile-friendly options seamlessly.

Because Yahoo Gemini is a new platform compared to Google Ads, the cost is significantly lower.

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AdRoll - Growth Marketing Platform

If you have an online marketplace, you’re sitting on a wealth of data about your customers’ interests and shopping habits. At 1SEO Digital Agency, our talented teams can help you make the most of this data with platforms like AdRoll. Our AdRoll management services will help you attract new customers, build your brand, turn window shoppers into buyers, and ultimately grow your business faster than ever.

Our digital marketing specialists work closely with AdRoll’s innovative platform every day. By integrating the platform into your online marketplace, tracking your metrics, and utilizing other AdRoll services, we can transform how you grow your business.

How We Do PPC

As a pay-per-click agency that offers the full range of digital marketing services, we have the resources and expertise necessary to incorporate PPC campaigns into your overall marketing strategy effectively.

After determining your objectives, we prepare and execute fully-managed PPC campaigns designed to help you meet your goals. While managing your accounts, we’ll continue to iterate on your strategy, utilize proper click-through rate calculations to enhance your return on investment, and exploit contextual targeting. Through painstaking research and time-tested optimization techniques, we implement the most influential PPC campaigns possible.

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To get you the most effective campaign with your best ROI, we feature:

Ad Copy Creation & A/B Testing

We can test the headline, body, and landing page of your ad to see what gets the best and results to meet your campaign objectives.

Keyword Research

We do extensive research to find the ideal search terms to get you the right kind of visitors.

Conversion Tracking

We can show you what happens after a person clicks your ad, if they called your business, made a purchase, or signed up for your newsletter. This allows us to assess the campaign’s performance and make any necessary adjustments to increase your ROI.

Custom Reporting

We’ll provide you with performance reports on what factors of your campaign matter to you the most.

Call Analytics and Recordings

As another way to assess campaign performance, this is a way to track the ads that are leading to phone calls to your business and capitalize on their effectiveness.

Competitor Analysis

We do a thorough investigation of your competitors, their campaigns, ads, keywords, and more, all to give you the upper hand and an advantage over them.

As a Google Premier Partner, our team will create, monitor, and continually adjust an effective PPC campaign for your company. Our knowledge helps get you the most for your money.

Whatever the trends or newest breakthroughs, our PPC experts stay well-versed in the industry and take every opportunity possible to learn about new features and technologies.

PPC Marketing Success Stories

Our pay-per-click managers’ main goal is implementing the most efficient and cost-effective PPC strategy. You will never have to worry about us, “setting it and forgetting it.” Every day one of our PPC specialists will be doing ongoing maintenance on your account, making the necessary changes to your PPC campaign for maximum success. Speaking of success, let’s take a look at a few of our agency’s most promising PPC campaigns to date.

Elmwood Park Zoo

Qualified traffic grew by 377%

Radiant Plumbing

Conversions up 251% and CPC down 35%

Pay-per-click, or PPC, is an online marketing model used to drive traffic to your site, generating interest in your products and services by using relevant targeting strategies informed by the research and collaboration of all your digital marketing efforts.

Traditionally, businesses view marketing as a cost or expense, but with the advent of digital ad networks like Google Ads, we can now accurately measure the performance of marketing campaigns in a way that allows us to generate a return on investment.

Pay-per-click ad platforms allow our teams to utilize data-driven techniques and AI to get your brand in front of the best audiences possible — whether locally or nationwide. Whether your goal is to generate leads, drive traffic to your site spread brand awareness, or all of the above, our specialists can create campaigns that help you achieve your business objectives.

You can attempt to run your own PPC campaign, but unfortunately, online advertising is extremely competitive. Creating a cost-effective PPC campaign takes constant attention and a thorough understanding of the digital marketplace. In the end, it’s best to trust a team of PPC experts who understand both the analytics and best practices of paid search advertising to get the most out of your PPC spend.

A trained specialist can tailor your PPC campaigns to complement every other facet of your digital marketing. PPC can boost the performance of your social media campaigns, enhance your SEO strategies, and take your eCommerce or lead generation initiatives to the next level.