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Don’t Accountants, Bankers & Chiropractors Believe in Coupons?

July 17, 2020

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Perhaps that question might be a silly one to ask, but we beg for your indulgence as we will shortly explain the premise behind the inquiry. In this day and age, just about every business, and seemingly every industry that sells a service, uses some form of email marketing that gets sent directly to their intended target audience, sent straight to the target audience. The primary purpose is to generate new leads and sales from previous and current customers, and to grow & expand their market share by gaining new future customers. The majority of today’s direct-to-consumer communications are via email marketing. This method has the quickest turnaround time from concept to delivery, as well as the lowest cost-per-unit of any format available.

Top 3 Email Marketing Mistakes Made By The Professional Services Industry

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Back to the initial question posed: Of all the email offers the average consumer receives in the Philadelphia & Central New Jersey regions, the ones sent by those small businesses categorized in the Professional Services vertical seem to take the least advantage of this form of marketing. Those considered to be in the “Professional Services” category include Doctors & Dentists, Bankers & Financial Planners, Insurance Agents, and many other so-called “white-collar” professions. Perhaps the assumption is that the fees they charge for the services they provide are “competitive” with others in their fields, so no exclusive savings opportunities are necessary. Maybe it’s that some think of themselves as “indispensable.” Consequently, why should they need to take any extra steps in securing new or existing clientele?

While still unsure as to the rationale behind the limited use of email marketing by those in the Professional Services industries, we are sure that of those using email to market their businesses, many commit mistakes. Silly mistakes, perhaps; but errors that will cost their companies the opportunity to grow & expand. Many of the most commonly made mistakes are obvious ones – or maybe just obvious to those in the digital marketing world; and the degree to which each error affects the long-term financial success of each business varies greatly. Of all the failures we see, we think it best to provide you with our Top 3 email Marketing Mistakes made by the Professional Services Industry.

You’re Welcome! Every name & email address that gets added to your company’s master list has a dollar value to your business. Maybe not today or tomorrow, but if they took the time to attach themselves to your subscription list, they are a potential revenue source. Therefore, the moment after their email address is added to your list, make sure you send them an immediate email. If for no other purpose, to at least say “thank you,” and maybe you wish to send them a coupon or discount offer to incentivize them to purchase your services sometime sooner rather than later?

Do It – Do It NOW! As lovely as it is to say “thank you,” the purpose of sending anything is to create a prompt to use your service. This prompt is known as creating a Call-To-Action or CTA. These CTA’s shouldn’t leave the recipients to guess what action it is that you wish for them to take, and the emails containing your CTA’s should only include one CTA per email – otherwise, you stand the chance of creating confusion, which often results in no action at all!

You Are Looking Good! Remember that most often, your target audience will be a mature, affluent one, likely well-educated and informed, and that your business is a Professional Service. Therefore, your email pieces should have a professional appearance and be well written, reflecting the quality of your business every step of the way.

If you wish for your email marketing to align with your business goals of generating more leads, sales, and profit, be sure to implement these minimum guidelines. And if you want to learn just how well – or poorly – your current email marketing strategies & campaigns are doing, please don’t hesitate to contact us for a more complete – and no obligation – Digital Marketing Analysis.

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4.9

1SEO Digital Agency

4.9

R. Turkish

17:38 10 Apr 21

Incredible omni channel digital marketing firm. Providing unparalleled customer service and KPI focused SEO, SEM, Email Marketing, Content Marketing, and Web Design for local small business all the way up to Enterprise. 13/10 Google your business to see how you can improve

Javier Folgar

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Working with the Client Relations team at 1SEO was a serious treat. As an independent school that boasts a one-person marketing & communications shop, it is only through the help of 1SEO's crackerjack team—namely Gina and Bryan!—that we were able to meet (and exceed!) our enrollment targets during such an unprecedented year. Every month, we would go over our new goals, programs and areas of focus. Gina and Bryan never failed to follow up with me punctually, remind me when I had outstanding to-dos and stay on top of our website to point out how it could be better optimized and best serve the promotions we had running on different platforms. They were also very happy to explain anything I might not understand in their reporting, which can sometimes feel intimidating in this industry.The thoughtful and proactive approach Gina took with our account made such a difference and continues to do so! Where would we be without you, 1SEO! Thank you so much!

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I have been working with 1SEO Digital for a few years now. I want to first start out by saying the previous company I worked for hired 1SEO to do their magic. That company had pretty deep pockets. I was introduced to 1SEO from that company and just oversaw the project maintenance, which was so smooth, my job was easy. We were provided with every detail, dates, expectations, and a dedicated person to communicate with during the process. My contact was Heather Sadorf, who I immediately clicked with. She understood the vision, asked questions, and really took the time to get to know me and our product.... Fast Forward a year later, I acquired the company that previously employed me and became the owner. Still happy with 1SEO and Heather.. I approached them as a new business owner... no deep pockets, so insecure about the future of my new company. I reached out and I am still working with them and Heather today. I know Heather has been promoted since working with me in the past with my previous employer... which is well deserved!!!! I can honestly say, she still treats my projects like she would handle a million dollar project. I love that about her.. She is quick to return emails/phone calls just as fast and courteous as she always did with a fraction of the budget... She is really one of the best. I know she is always there for me.. and that is less work on my plate and I thank Heather and 1SEO for that. Great job guys!!!

Michael Gulledge

13:34 30 Mar 21

In October of 2020, we attended a seminar hosted by 1 SEO and we were very intrigued with what their team had to offer. After the seminar, we spoke with Lance and Bill and decided to go with their company for our marketing needs. We are so glad we did, and will never look back! We have been up drastically since we have been with 1 SEO. Our sales have nearly doubled. This month we are 15% above the largest month in the history of our company, which is normally a slow month. Thanks so much to the team at 1SEO, these folks truly care about helping to grow their customers business'

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13:27 24 Mar 21

If your looking for a marketing company to take your business to the next level , then hire 1seo. I went thru 7 marketing companies prior to hiring 1seo. The entire staff is phenomenal to work with , and are all amazing to work with. We are getting a 16:1 ROI on my supplement business!A++ service.

KELLY PALENSKE

13:53 19 Mar 21

Hiring a new digital agency can be intense, that is why I am so happy with the 2 years we have been working with Executive Director; Heather S. and her team at 1SEO. Digital Marketing is constantly evolving and Heather and her team are always on the cutting edge, especially in the competitive market that we are in. Responds quickly, Attention to detail, creative design, patience, and social targeting has significantly impacted our marketing and branding strategies. Thank you all at 1SEO for the excellent work you put in each day!

Greg McKeon

16:44 13 Mar 21

1SEO has completely turned around my digital marketing, my vehicle wrap and printing companies leads have increased in frequency and in quality!

Matthew Hicks

22:34 06 Mar 21

1SEO offers a full suite of digital marketing services to a wide range of clients. For the local business owner, 1 SEO will take the time to answer your questions and show you the measureable value of digital marketing.

Erin Robert

22:13 17 Feb 21

I would highly recommend this agency. They provide great service and have substantially increased our rankings.

Allabaugh Construction LLC

18:02 15 Feb 21

I'm very happy with there services so far I have everyone on the team have been very responsive and helpful and they help me understand how everyone works six 🌟

Shelby McDaniel

19:34 16 Dec 20

I used 1SEO to help me with transition issues from my old website to my new, rebranded website. I was left with a lot of problems by my prior web dev team with my rebranded site regarding SEO and I urgently became in need of SEO specialists. The technical redirects, keeping my existing SEO ranks, and improving my ranks in other keywords were no easy task, but the entire team was professional and were able to accomplish all my needs flawlessly. They even helped with additional website design feedback that made my new site even more polished and effective in flow. Very highly recommended and I will be sure to return to them when I decide to do more paid advertising.

Blair Johnson

15:18 17 Nov 20

I run a boutique marketing firm. The pro team at 1SEO helps me provide the best tools for my clients allowing me the flexibility to stay in front of my clients campaigns. The team is super responsive and focused on results. I highly recommend them!

Isaiah Johnson

15:22 16 Nov 20

I hired a different agency prior to 1SEO, and after 7 months of advertising and 12 grand later that agency for me about 12 customers. Oh and they kept the data I paid for after I left them. Pathetic. Scared of another agency providing the same horrific results, I came across 1SEO. At that point I had two decisions. Give up on advertising and my new business or take a leap of faith. The leap of faith was my choice and I could not have been happier. What the other agency has done for me with 7 months and 12 grand, 1SEO has done for me in 1 month with about 1 grand. Here I am on my second month with 1SEO and I actually got a spike in sales to where I actually ran out of materials. Simply amazing, so if you are wondering if 1SEO is the right agency for you, do yourself a favor and take that leap of faith. They will not disappoint.

Desiree Crager

15:24 10 Nov 20

Highly skilled and extremely knowledgeable about the digital world of advertising. Also a company that is willing to give back to their community. Highly recommend.

Rick Dame

18:01 02 Nov 20

John Croteau

19:10 09 Oct 20

I have been using 1SEO for almost a year now and I just want to say how amazing the experience has been. They truly care about serving their customer to the highest level. Any question or concern I have given them has been met with diligence, and an answer that shows they care. My organic searches have increased month after month, some of services we offer are booked out for almost a month. So much so that I had to tell them to shut off the advertising for because I cant serve the customer calling. If your looking for a company who acts on what they say then don't hesitate teaming up with 1SEO! Thank you to everyone on the team at 1SEO for serving the Cornerstone Brand at such a high level!!

Frederick Rabena

00:38 04 Oct 20

Dhiren Patel

13:58 12 Sep 20

tom donoghue

19:53 11 Sep 20

I just wanted to reach out and express my appreciation for the work your team is doing for our ecommerce initiative. Across the team, the professionalism and talent is second to none. The knowledge and expertise is fantastic-- Sam, Anthony, Chris and Ky are a pleasure to work with and are experts in their fields. I get off each call and feel like we not only made great progress on the project, but I always learn something new as well.

bakerd1985

16:20 03 Sep 20

I went from trying to bring in enough work to keep my employees paid to truly focusing on running a company and being a business owner, thanks to 1SEO! Their marketing strategies and seo content has been pivitol in our growth! The team is fully committed to your company and the relationship is genuine. I highly recommend anyone in any sector of business to reach out and see what 1SEO can do for you! You won't be disappointed!

Chris Trecker

13:09 18 Aug 20

1SEO has done great things for our internet presence.

Matthew Adelman

17:16 14 Aug 20

1SEO is nothing short of being the most innovative and forward-thinking business I ever had the pleasure of interacting with. Everything, from the unique culture to what they acheive for their clients - from small to large, and across a wide range of industries - really sets them at the top of the food chain in terms of digital marketing! I look forward to playing a role in their journey for many years.

Ryan Stillwell

01:38 07 Aug 20

Having a team of people who are dedicated towards helping your business grow is something thats hard to come by. The 1SEO team has always been responsive to our needs and puts in the extra effort to help us be a success!

Neighborhood Home Services

21:06 31 Jul 20

Our company has been working with Ben and the greater team at 1SEO for the better part of a year and couldn't be more pleased with the results we've seen in our partnership. Attentive, prompt, knowledgable and professional. Highly recommended!

Cooking_with_MARIO Incollingo

14:03 29 Jul 20

I have been working with Lance Bachman at 1SEO We have been with him from the beginning. And we are still going strong!The team at 1SEO are professional and on point with all of our Online marketing. We definitely like working with them and highly recommend them.

Matthew Etter

17:34 27 Jul 20

So far 1SEO has been great to work with. For one, they've been very responsive to our concerns. Secondly, they've set us up with a competent team that seeks to address the needs of any firm desiring to farm out their digital marketing-- one person for social media, one person for PPC, one person for content production, and a liaison/manager to tie it all together and oversee everything. I'm excited to continue working with them and see how we can both work to grow my firm's business!

E Robinson

20:39 23 Jul 20

We've worked with Heather and her team at 1SEO for several years and continue because she's so highly responsive, knowledgeable, and always aware of the ROI on different strategies. And a huge shout out to Kyrus and Chris S. for their great and creative work!

Zachary Marcus

16:58 21 Jul 20

I have been working with 1SEO for the last 8 months. They have been an incredible company to work with and make the process seamless. My new website looks great. We are looking foreword in the SEO portion to skyrocket our business here in the near future.

Mike Kulpinski

20:37 20 Jul 20

1SEO has been helpful in bringing more awareness to my company online. The team is professional and has given me great insight on how to advertise more effectively.

Tony Rogers

18:33 13 Jul 20

There is only one metric that means anything to me. Sales. I have worked with numerous sales, marketing and communication agencies. I have tried many different sales and marketing products. The best results by far have been with 1SEO's Google AdWords Campaign. It’s working!

Toddrick Bradley

13:41 12 Jul 20

They continue to bring their A Game year after year. I can't thank them enough. I highly recommend 1SEO for online marketing. These people know what they are doing!

Steve Jordan

15:12 11 Jul 20

Very happy with our choice to partner with 1SEO. Our team services our account in the way expect, and they are clearly helping our business move in the right direction...

Keith Baldwin

19:59 10 Jul 20

LOVE 1SEO! They are industry experts that assist my business with all of our social media needs.

Brad Meucci

17:12 10 Jul 20

Been working with Jordan and team since april and so far, very happy with the level of service and effort. They are responsive to requests fast-moving and provide customized solutions based on my company's specific needs. Looking forward to continue to build our relationship.

William ONeill

16:27 01 Jul 20

Every member of the 1seo staff across the board starting with the lead, Andrew has worked extremely hard put together an incredible website that far exceeded our dreams. Absolute world series walk off home run for LaserVideo.tv!

Nertil Lushka

01:22 01 Jul 20

If you want to matter and become a leading voice in your field in the digital world, you need 1SEO on your side. They have exceeded my exceptions by exponentially increasing brand awareness and website traffic organically through SEO. I love these guys and will continue to expand my digital marketing because they are the best investment in the industry--period.

Pedro Barboglio

14:00 20 Jun 20

We started with our PPC campaign, they did a great gob adjusting to our budget, and after just 2 months we started seeing great results, generating leads

Hal Rhodes

18:40 19 Jun 20

If you are looking for a top notch SEO Marketing team who is incredibly responsive and truly cares about your business, you have found your partner. 1SEO has been one of the best decisions we have made as a company. The results have been strong and fast. Good luck and enjoy the results!!

J Melora

15:53 19 Jun 20

1SEO is definitely the best in their industry. Super responsive and generates results!

Anthony Mirarchi

16:19 18 Jun 20

Had the pleasure of working with 1SEO and Andrew Foligno to develop my corporate website. He was extremely responsive and assisted me with all the changes I wanted to make. The site came out exactly how I wanted after all was said and done. Highly recommend the services of 1SEO and Andrew

DIVE Seekers

15:16 16 Jun 20

Working with them for a few months seeing improvements already.

Aaron Hinson

19:38 15 Jun 20

I'm an independent mortgage broker, over the years i've lost insane amounts trying different marketing companies or buying leads. What my dedicated team at 1SEO has done is provide me with positive, very positive ROI for the first time ever. My website ranks SEO/organicially in just 2 months higher than expected and the google adds convert to leads on my website funnels. Its also a pleasure working with them, i could not recommend them enough (unless you are another local mortgage broker than i do not suggest them!)

Nassau Cable

16:01 15 Jun 20

Lance is great guy

Erik Senders

21:02 12 Jun 20

I worked directly with Meghan and the rest of the team on building our website and amazon store. Everybody was absolutely amazing. Super friendly & knowledgeable staff, fast response times & no question went unanswered. I highly recommend 1SEO. Thanks again for everything!

Mike Picozzi

15:49 12 Jun 20

Sam and the Team at 1SEO have been great! Their attention to our account has been wonderful and their ideas and suggestions have helped our web sales explode!

Travas Marko

13:47 12 Jun 20

I wanted to take this time to reach out to you guys and let the crew @ 1seo know about the outstanding work they are doing for my company during this tough time, 1seo and the crew, Megan, Britt, Sam and the rest of the crew are helping my business grow at the speed of light, my company can’t thank you guys enough and all your hard work does not go unnoticed thank you

Brian Scruggs

19:13 02 Jun 20

I worked directly with Jade on a project. She is super helpful, friendly, and a great representation of the company as a whole.

carlton kraus

17:33 06 Feb 20

Thanks for all the hard work guys 👍🏻

Bud Evans

17:15 29 Jan 20

I walked into 1SEO through a recommendation from a friend. Unfortunately, we weren't able to do business at this time with exception of fixing my website. Here's the great part; I've never been part of such an honest and upfront conversation from anyone in any field. Bill, Matt and Lance looked me in the eye and told m, my budget wouldn't work, the process was in much needed improvement on my side. They easily could have hit me up for $$$$$ but passed up on it! Now, they're working on my website to begin to generate leads. As I grow, I know where I'll be going to increase my exposure - 1SEO! Ethical and Moral business practices with positive results and a proven track record - think 1SEO.

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