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Don’t Accountants, Bankers & Chiropractors Believe in Coupons?

July 17, 2020

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Perhaps that question might be a silly one to ask, but we beg for your indulgence as we will shortly explain the premise behind the inquiry. In this day and age, just about every business, and seemingly every industry that sells a service, uses some form of email marketing that gets sent directly to their intended target audience, sent straight to the target audience. The primary purpose is to generate new leads and sales from previous and current customers, and to grow & expand their market share by gaining new future customers. The majority of today’s direct-to-consumer communications are via email marketing. This method has the quickest turnaround time from concept to delivery, as well as the lowest cost-per-unit of any format available.

Top 3 Email Marketing Mistakes Made By The Professional Services Industry

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Back to the initial question posed: Of all the email offers the average consumer receives in the Philadelphia & Central New Jersey regions, the ones sent by those small businesses categorized in the Professional Services vertical seem to take the least advantage of this form of marketing. Those considered to be in the “Professional Services” category include Doctors & Dentists, Bankers & Financial Planners, Insurance Agents, and many other so-called “white-collar” professions. Perhaps the assumption is that the fees they charge for the services they provide are “competitive” with others in their fields, so no exclusive savings opportunities are necessary. Maybe it’s that some think of themselves as “indispensable.” Consequently, why should they need to take any extra steps in securing new or existing clientele?

While still unsure as to the rationale behind the limited use of email marketing by those in the Professional Services industries, we are sure that of those using email to market their businesses, many commit mistakes. Silly mistakes, perhaps; but errors that will cost their companies the opportunity to grow & expand. Many of the most commonly made mistakes are obvious ones – or maybe just obvious to those in the digital marketing world; and the degree to which each error affects the long-term financial success of each business varies greatly. Of all the failures we see, we think it best to provide you with our Top 3 email Marketing Mistakes made by the Professional Services Industry.

You’re Welcome! Every name & email address that gets added to your company’s master list has a dollar value to your business. Maybe not today or tomorrow, but if they took the time to attach themselves to your subscription list, they are a potential revenue source. Therefore, the moment after their email address is added to your list, make sure you send them an immediate email. If for no other purpose, to at least say “thank you,” and maybe you wish to send them a coupon or discount offer to incentivize them to purchase your services sometime sooner rather than later?

Do It – Do It NOW! As lovely as it is to say “thank you,” the purpose of sending anything is to create a prompt to use your service. This prompt is known as creating a Call-To-Action or CTA. These CTA’s shouldn’t leave the recipients to guess what action it is that you wish for them to take, and the emails containing your CTA’s should only include one CTA per email – otherwise, you stand the chance of creating confusion, which often results in no action at all!

You Are Looking Good! Remember that most often, your target audience will be a mature, affluent one, likely well-educated and informed, and that your business is a Professional Service. Therefore, your email pieces should have a professional appearance and be well written, reflecting the quality of your business every step of the way.

If you wish for your email marketing to align with your business goals of generating more leads, sales, and profit, be sure to implement these minimum guidelines. And if you want to learn just how well – or poorly – your current email marketing strategies & campaigns are doing, please don’t hesitate to contact us for a more complete – and no obligation – Digital Marketing Analysis.

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13:37 01 Jul 21

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17:33 30 Jun 21

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14:54 29 Jun 21

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17:48 23 Jun 21

Britt Rawcliffe from the social department is AMAZING! She’s taught us so much about how to use social to our advantage and is a wiz with Ads. Super impressed with all she and her team know and have done to increase our brand on social media and get our ads going strong! Thanks, Britt, Andrew & the social team!!!!

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14:26 22 Jun 21

We have tried other SEO companies in the past, and are so happy to have found 1SEO. They really take the time to get to know your business, are amazingly responsive, and pro-active. It's been a pleasure to work with Cody, Kejsi, Sam, and Kailin on SEO, content, marketing, and social media initiatives. As a business owner, it's very reassuring to work with a company where ROI is as important to them as to us!

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18:54 15 Jun 21

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15:03 14 Jun 21

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14:53 14 Jun 21

I have contracted with 1SEO for Website development, SEO, content creation, and paid media (social and Google). They are building a full e-commerce platform for my company. So far, I’m pleased with the outcome. Jill S, my account rep, keeps everything moving and is always there with great customer service!

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15:36 11 Jun 21

Great to work with! They are very responsive, and helpful. I have used other companies prior and 1SEO is far superior. The level of communication is excellent! I would highly recommend them!

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18:00 10 Jun 21

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14:06 10 Jun 21

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21:03 09 Jun 21

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18:08 09 Jun 21

Great Service, friendly, Quality work.

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14:31 29 May 21

I have been with with 1SEO for over 5 years and they have been very responsive to our needs. I appreciate the quick follow ups. Everyone on the team has been a pleasure to work with.

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13:28 27 May 21

Amazing Digital Marketing services from professionals that know exactly what it takes to grow your business online. Highly recommend!

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16:22 25 May 21

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12:28 20 May 21

I hired 1SEO to manage my PPC campaign after another agency was managing it. The first month my qualified leads have gone up drastically and my cost per click has dropped, Sam Maugans and his team are amazing. My account is managed by Amanda McDonald, and she is as sweet as they come and also very responsive when I have questions. Overall, i am so pleased with 1SEO and what they’ve done so far! Would definitely recommend their services.

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18:15 18 May 21

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15:00 17 May 21

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Monica Hanssens

04:57 03 May 21

Stan Prish

22:03 01 May 21

Know what you want & set due dates. Not more then 6 month for website SEO.

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16:02 30 Apr 21

I hired 1SEO based on the success they had with one of my trusted advisers. We are in a niche market that makes it hard for any marketing company to work with our campaigns. 1SEO helped triple our sales volume in less then 2 years. God has blessed all our hard work!

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16:21 28 Apr 21

After serving in the military as a U.S. Navy SEAL I started several companies over the past 10+ yrs. 1SE0 has been the single best investment I’ve made to grow my company. I provided all the information they needed and then I sat back and let them perform at what they do best. I feel comfortable and safe entrusting my companies branding and growth in the hands of 1SEO.

Magnolia Plumbing, Heating & Cooling

02:43 28 Apr 21

My company has been partnered with 1SEO for a little over a year now and they have handled all aspects of our digital marketing. They are a wonderful company to work with; we discuss our goals with them and they make sure each and every one of the goals is met within a reasonable period of time. In addition, they send us a monthly reporting of how our campaigns are performing and always set up a call to discuss so that they can make sure we understand what we’re looking at. Digital analytics can definitely be hard to understand but they are always happy to help us learn along the way. We truly value our partnership with 1SEO and look forward to seeing how they can help us grow in the future!

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