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Don’t Accountants, Bankers & Chiropractors Believe in Coupons?

July 17, 2020

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Perhaps that question might be a silly one to ask, but we beg for your indulgence as we will shortly explain the premise behind the inquiry. In this day and age, just about every business, and seemingly every industry that sells a service, uses some form of email marketing that gets sent directly to their intended target audience, sent straight to the target audience. The primary purpose is to generate new leads and sales from previous and current customers, and to grow & expand their market share by gaining new future customers. The majority of today’s direct-to-consumer communications are via email marketing. This method has the quickest turnaround time from concept to delivery, as well as the lowest cost-per-unit of any format available.

Top 3 Email Marketing Mistakes Made By The Professional Services Industry

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Back to the initial question posed: Of all the email offers the average consumer receives in the Philadelphia & Central New Jersey regions, the ones sent by those small businesses categorized in the Professional Services vertical seem to take the least advantage of this form of marketing. Those considered to be in the “Professional Services” category include Doctors & Dentists, Bankers & Financial Planners, Insurance Agents, and many other so-called “white-collar” professions. Perhaps the assumption is that the fees they charge for the services they provide are “competitive” with others in their fields, so no exclusive savings opportunities are necessary. Maybe it’s that some think of themselves as “indispensable.” Consequently, why should they need to take any extra steps in securing new or existing clientele?

While still unsure as to the rationale behind the limited use of email marketing by those in the Professional Services industries, we are sure that of those using email to market their businesses, many commit mistakes. Silly mistakes, perhaps; but errors that will cost their companies the opportunity to grow & expand. Many of the most commonly made mistakes are obvious ones – or maybe just obvious to those in the digital marketing world; and the degree to which each error affects the long-term financial success of each business varies greatly. Of all the failures we see, we think it best to provide you with our Top 3 email Marketing Mistakes made by the Professional Services Industry.

You’re Welcome! Every name & email address that gets added to your company’s master list has a dollar value to your business. Maybe not today or tomorrow, but if they took the time to attach themselves to your subscription list, they are a potential revenue source. Therefore, the moment after their email address is added to your list, make sure you send them an immediate email. If for no other purpose, to at least say “thank you,” and maybe you wish to send them a coupon or discount offer to incentivize them to purchase your services sometime sooner rather than later?

Do It – Do It NOW! As lovely as it is to say “thank you,” the purpose of sending anything is to create a prompt to use your service. This prompt is known as creating a Call-To-Action or CTA. These CTA’s shouldn’t leave the recipients to guess what action it is that you wish for them to take, and the emails containing your CTA’s should only include one CTA per email – otherwise, you stand the chance of creating confusion, which often results in no action at all!

You Are Looking Good! Remember that most often, your target audience will be a mature, affluent one, likely well-educated and informed, and that your business is a Professional Service. Therefore, your email pieces should have a professional appearance and be well written, reflecting the quality of your business every step of the way.

If you wish for your email marketing to align with your business goals of generating more leads, sales, and profit, be sure to implement these minimum guidelines. And if you want to learn just how well – or poorly – your current email marketing strategies & campaigns are doing, please don’t hesitate to contact us for a more complete – and no obligation – Digital Marketing Analysis.

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Very professional and responsive team.

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Michael with 1SEO has been very attentive to our needs and just as especially important is his level of communication. He's there when and if / needed.

Zenergy Sales

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Andrew and the 1SEO team have been very helpful in helping me optimize my website. I don't know a lot about SEO and they take the time to meet with me and walk me through it so I can understand it, and make sure the SEO content is 100% in line with the products and services I offer. Highly recommend!For the record, I am writing this review after working with 3 other companies in the last 3 years without getting any results and spending tens of thousands...

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After signing my cleaning company up with 1SEO I had such a good experience we have now signed up another. They're great at communicating and helping me keep up with the moving parts of marketing. Highly recommend!

Grime Stoppers

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It's been a pleasure working with the whole team at 1 SEO! From Jill, to Kathy, Sam, Chris, and Ky, all on the start up team to, now Michael who meets with me and handles my account month to month. They do a great job with communication and will continue to work with them for all of my companies. Oh and even the occasional guest in the monthly meeting like Nicole 👌.. bringing the valuable input.

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This place is the best of the best.They do all the work for you.My business has increased 10 fold.Thank you 1 SEO!!

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16:38 09 Aug 22

1SEO's service has been largely very good and we are pleased with the results our company has been seeing. Specifically, I have had a great experience working with Michael Doane as our company's account manager. I appreciate Michael's attention to detail and the regular check-in's he offers to go over relevant metrics. For someone like myself who knows nothing about SEO, this is incredibly valuable and reassuring!

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Hi 1SEO... just wanted to let you know what a refreshing joy it has been to work with your company.It's nice to finally have a partner that follows through on what they promise and you guys have definitely done that.Especially appreciate the communication we've had with Sam M., he's a big part of the reason our company can see ourselves being with 1SEO for years to come.Thanks!

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1SEO is above all the rest in Customer Service, Technical expertise, follow through and above all in HEARING/LISTENING then developing a site to help build your business. But it doesn’t end there! There team of experts continue to scrutinize the information flow and consistently find ways to better the product. 1SEO teams are invested in your growth.

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11:39 28 Jul 22

1SEO has been a great experience Nicole is always there when I need her no matter what time of day or night she makes things easier for me and I couldn’t ask for better

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20:03 27 Jul 22

1SEO is very organized and they deliver on their commitments. I have worked with 1SEO for years, and I will likely be a customer for a very long time.

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05:07 24 Jul 22

1SEO is fantastic and did a great job of taking our restaurants to the next level with digital advertising and SEO. We were able to achieve a greater return on investment vs. handling this in-house. Kathy is exceptional and a huge asset to the 1SEO team!

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16:45 22 Jul 22

Sam & the 1SEO Team has done WONDERS for us. They're work ethic and response time is amazing!

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16:55 21 Jul 22

1SEO has really helped my business grow, Kathy and her team are rock stars!!! I have noticed an increase in call volume and leads flow through. Onboarding was smooth and the team has been super commutative. I highly recommended using 1SEO for all your marketing needs, they even built me a brand new website that out performs any site I ever head!

Kathleen Riccelli

15:19 19 Jul 22

Special thank you to Chris Cashwell for all of your assistance. He arrived at our office for a computer related issue and ended up repairing not only the main issue but also a non-computer related issue that is important to our business.

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18:38 18 Jul 22

1SEO and their team has been great to work with and really helped us with building our brand up and putting in the work to really grow and expand the company I work for. Kathy has been a rock star and is always so helpful, organized and gives timely and thoughtful responses. Thank you!

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18:02 18 Jul 22

When I started my program and new website with 1SEO I was skeptical because I really did not know much about what they do other then an I.T. friend of mine recommended their services to help with my companies online presence and to build quote "an incredible website" . I must say after only a few months the phones and emails started to pick up and now we have literally had days when we can not keep up with the phones and emails I am very happy with the hard work that the team at 1SEO are doing for my business and they are always happy to explain anything I may not totally understand. 1SEO is hands down the best at what they do !I look forward to a very long business relationship with 1SEO!Thank you 1SEOThomas J. GreenagePresident of OperationsA-1 Electric

Tim Rahill

19:09 15 Jul 22

We have been with 1SEO for 8 Years now. I have nothing but great things to say about them. They have helped us tremendously to build an online presence and generate quality leads to our site. I have had the pleasure of working with multiple people in the company over the years including Ben Bechtel and most recently Nicole Seifert. Nicole has been a fantastic Contact and is always checking in to make sure we are happy and keeping our site running smooth.Every time I have visited the office I am welcomed by all of the employees including Lance Bachman who owns the company. I find it refreshing that the owner will always go out of his way to say hello and ask how things are going. Great product, Great People, Excellent Company!

Michael Schwartz

01:45 15 Jul 22

Lance and his team at 1SEO are the best, second to none, always available to answer any questions or concerns, truly amazing service and wonderful individuals LFG from Steve Ciukurescu

Juan Perez

14:19 01 Jul 22

The best costumer experience is something I can vouch for. Kurtcia Collazo and Kathy Donohue are the best. Always available, always on time with responses, and are very attentive to our accounts needs and request. When you the think of 1SEO think of people you can trust.

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02:41 01 Jul 22

1 SEO came in way ahead of estimated time frame and had my web site up to par as I had wanted

Paula Robinson

19:18 27 Jun 22

I just started with 1SEO Digital Agency and can't say enough!! Everyone I have dealt with has been professional, knowledgeable, very responsive and friendly! I am looking forward to growing my business with them on my side!Thank you so much, Paula

Mark Legnola

20:52 23 Jun 22

After a year and a half with 1SEO I am still pleased with the professionalism, the personalized attention from Amanda and her team, and the results.Dr. Mark LegnolaCommunity Chiropractic Center

Rachel Weaner

14:48 22 Jun 22

1SEO has been so helpful, proactive, and responsive to our needs. Sam and Nicole have both assisted us with various tasks that were very time-sensitive, and they were handled within one business day, which we really appreciated. To understand our business and our needs as much as possible, Nicole came to our school to receive a formal tour and to learn more about us, the Montessori method, and how their services can be helpful. We appreciate their work so much!

Robert Marino

18:15 16 Jun 22

We've worked with Nicole and the team at 1SEO for several years now and they've always been top-notch. Innovative in their ideas, dedicated to their clients, and always treating us like we were important, even as a small business. Highly recommended!

Overhead Door South Bend

17:02 16 Jun 22

The team at 1SEO Digital Agency moves very fast and executes at a high level. We switched to 1SEO to get our digital marketing growing again, and we have seen immediate results! The fees have been reasonable, and I'm impressed with the quality of people. Everyone is extremely responsive and top-notch!

John Hamburg

16:21 16 Jun 22

Overall, I have been happy with 1SEO. There is good communication and I feel the entire team honestly cares about my businesses success.

cindy reberg

16:42 15 Jun 22

We just started working with 1SEO recently, but so far the service is great. Nicole Seifert is awesome. She is very responsive and fun to work with.

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