No Long Term Agreements

Speak To An Expert Now: 215-946-1046

Don’t Accountants, Bankers & Chiropractors Believe in Coupons?

July 17, 2020

Share This Post

Perhaps that question might be a silly one to ask, but we beg for your indulgence as we will shortly explain the premise behind the inquiry. In this day and age, just about every business, and seemingly every industry that sells a service, uses some form of email marketing that gets sent directly to their intended target audience, sent straight to the target audience. The primary purpose is to generate new leads and sales from previous and current customers, and to grow & expand their market share by gaining new future customers. The majority of today’s direct-to-consumer communications are via email marketing. This method has the quickest turnaround time from concept to delivery, as well as the lowest cost-per-unit of any format available.

Top 3 Email Marketing Mistakes Made By The Professional Services Industry

Download Your Whitepaper

FREE

Back to the initial question posed: Of all the email offers the average consumer receives in the Philadelphia & Central New Jersey regions, the ones sent by those small businesses categorized in the Professional Services vertical seem to take the least advantage of this form of marketing. Those considered to be in the “Professional Services” category include Doctors & Dentists, Bankers & Financial Planners, Insurance Agents, and many other so-called “white-collar” professions. Perhaps the assumption is that the fees they charge for the services they provide are “competitive” with others in their fields, so no exclusive savings opportunities are necessary. Maybe it’s that some think of themselves as “indispensable.” Consequently, why should they need to take any extra steps in securing new or existing clientele?

While still unsure as to the rationale behind the limited use of email marketing by those in the Professional Services industries, we are sure that of those using email to market their businesses, many commit mistakes. Silly mistakes, perhaps; but errors that will cost their companies the opportunity to grow & expand. Many of the most commonly made mistakes are obvious ones – or maybe just obvious to those in the digital marketing world; and the degree to which each error affects the long-term financial success of each business varies greatly. Of all the failures we see, we think it best to provide you with our Top 3 email Marketing Mistakes made by the Professional Services Industry.

You’re Welcome! Every name & email address that gets added to your company’s master list has a dollar value to your business. Maybe not today or tomorrow, but if they took the time to attach themselves to your subscription list, they are a potential revenue source. Therefore, the moment after their email address is added to your list, make sure you send them an immediate email. If for no other purpose, to at least say “thank you,” and maybe you wish to send them a coupon or discount offer to incentivize them to purchase your services sometime sooner rather than later?

Do It – Do It NOW! As lovely as it is to say “thank you,” the purpose of sending anything is to create a prompt to use your service. This prompt is known as creating a Call-To-Action or CTA. These CTA’s shouldn’t leave the recipients to guess what action it is that you wish for them to take, and the emails containing your CTA’s should only include one CTA per email – otherwise, you stand the chance of creating confusion, which often results in no action at all!

You Are Looking Good! Remember that most often, your target audience will be a mature, affluent one, likely well-educated and informed, and that your business is a Professional Service. Therefore, your email pieces should have a professional appearance and be well written, reflecting the quality of your business every step of the way.

If you wish for your email marketing to align with your business goals of generating more leads, sales, and profit, be sure to implement these minimum guidelines. And if you want to learn just how well – or poorly – your current email marketing strategies & campaigns are doing, please don’t hesitate to contact us for a more complete – and no obligation – Digital Marketing Analysis.

More To Explore

We’re Just Like You – Sort Of…

As a digital marketing agency, our business model has much in common with the typical eCommerce business. The most obvious similarity is that while we

August 12, 2020

9 Advantages of Using Bumper Ads on YouTube to Grow Your Brand

With the explosion of video content marketing and the shrinking of attention spans, businesses looking to boost brand awareness have a perfect opportunity to do so

November 16, 2017

GET AN INSTANT DIGITAL MARKETING REPORT

Get My Report Now

FREE

10 QUESTIONS TO ASK WHEN HIRING A DIGITAL AGENCY

Download Your Guide Now

FREE

What Are You Waiting For? Grow Your Business Online Today!

We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.

Get Started

Newsletter SIGNUP

Get In Touch

Google Rating

4.9

1SEO Digital Agency

4.9

Matthew Adelman

17:16 14 Aug 20

1SEO is nothing short of being the most innovative and forward-thinking business I ever had the pleasure of interacting with. Everything, from the unique culture to what they acheive for their clients - from small to large, and across a wide range of industries - really sets them at the top of the food chain in terms of digital marketing! I look forward to playing a role in their journey for many years.

Ryan Stillwell

01:38 07 Aug 20

Having a team of people who are dedicated towards helping your business grow is something thats hard to come by. The 1SEO team has always been responsive to our needs and puts in the extra effort to help us be a success!

Neighborhood Home Services

21:06 31 Jul 20

Our company has been working with Ben and the greater team at 1SEO for the better part of a year and couldn't be more pleased with the results we've seen in our partnership. Attentive, prompt, knowledgable and professional. Highly recommended!

Cooking_with_MARIO Incollingo

14:03 29 Jul 20

I have been working with Lance Bachman at 1SEO We have been with him from the beginning. And we are still going strong!The team at 1SEO are professional and on point with all of our Online marketing. We definitely like working with them and highly recommend them.

Matthew Etter

17:34 27 Jul 20

So far 1SEO has been great to work with. For one, they've been very responsive to our concerns. Secondly, they've set us up with a competent team that seeks to address the needs of any firm desiring to farm out their digital marketing-- one person for social media, one person for PPC, one person for content production, and a liaison/manager to tie it all together and oversee everything. I'm excited to continue working with them and see how we can both work to grow my firm's business!

E Robinson

20:39 23 Jul 20

We've worked with Heather and her team at 1SEO for several years and continue because she's so highly responsive, knowledgeable, and always aware of the ROI on different strategies. And a huge shout out to Kyrus and Chris S. for their great and creative work!

Zachary Marcus

16:58 21 Jul 20

I have been working with 1SEO for the last 8 months. They have been an incredible company to work with and make the process seamless. My new website looks great. We are looking foreword in the SEO portion to skyrocket our business here in the near future.

Mike Kulpinski

20:37 20 Jul 20

1SEO has been helpful in bringing more awareness to my company online. The team is professional and has given me great insight on how to advertise more effectively.

Tony Rogers

18:33 13 Jul 20

There is only one metric that means anything to me. Sales. I have worked with numerous sales, marketing and communication agencies. I have tried many different sales and marketing products. The best results by far have been with 1SEO's Google AdWords Campaign. It’s working!

Toddrick Bradley

13:41 12 Jul 20

They continue to bring their A Game year after year. I can't thank them enough. I highly recommend 1SEO for online marketing. These people know what they are doing!

Steve Jordan

15:12 11 Jul 20

Very happy with our choice to partner with 1SEO. Our team services our account in the way expect, and they are clearly helping our business move in the right direction...

Keith Baldwin

19:59 10 Jul 20

LOVE 1SEO! They are industry experts that assist my business with all of our social media needs.

Brad Meucci

17:12 10 Jul 20

Been working with Jordan and team since april and so far, very happy with the level of service and effort. They are responsive to requests fast-moving and provide customized solutions based on my company's specific needs. Looking forward to continue to build our relationship.

William ONeill

16:27 01 Jul 20

Every member of the 1seo staff across the board starting with the lead, Andrew has worked extremely hard put together an incredible website that far exceeded our dreams. Absolute world series walk off home run for LaserVideo.tv!

Nertil Lushka

01:22 01 Jul 20

If you want to matter and become a leading voice in your field in the digital world, you need 1SEO on your side. They have exceeded my exceptions by exponentially increasing brand awareness and website traffic organically through SEO. I love these guys and will continue to expand my digital marketing because they are the best investment in the industry--period.

Pedro Barboglio

14:00 20 Jun 20

We started with our PPC campaign, they did a great gob adjusting to our budget, and after just 2 months we started seeing great results, generating leads

Hal Rhodes

18:40 19 Jun 20

If you are looking for a top notch SEO Marketing team who is incredibly responsive and truly cares about your business, you have found your partner. 1SEO has been one of the best decisions we have made as a company. The results have been strong and fast. Good luck and enjoy the results!!

J Melora

15:53 19 Jun 20

1SEO is definitely the best in their industry. Super responsive and generates results!

Anthony Mirarchi

16:19 18 Jun 20

Had the pleasure of working with 1SEO and Andrew Foligno to develop my corporate website. He was extremely responsive and assisted me with all the changes I wanted to make. The site came out exactly how I wanted after all was said and done. Highly recommend the services of 1SEO and Andrew

DIVE Seekers

15:16 16 Jun 20

Working with them for a few months seeing improvements already.

Aaron Hinson

19:38 15 Jun 20

I'm an independent mortgage broker, over the years i've lost insane amounts trying different marketing companies or buying leads. What my dedicated team at 1SEO has done is provide me with positive, very positive ROI for the first time ever. My website ranks SEO/organicially in just 2 months higher than expected and the google adds convert to leads on my website funnels. Its also a pleasure working with them, i could not recommend them enough (unless you are another local mortgage broker than i do not suggest them!)

Nassau Cable

16:01 15 Jun 20

Lance is great guy

Erik Senders

21:02 12 Jun 20

I worked directly with Meghan and the rest of the team on building our website and amazon store. Everybody was absolutely amazing. Super friendly & knowledgeable staff, fast response times & no question went unanswered. I highly recommend 1SEO. Thanks again for everything!

Mike Picozzi

15:49 12 Jun 20

Sam and the Team at 1SEO have been great! Their attention to our account has been wonderful and their ideas and suggestions have helped our web sales explode!

Travas Marko

13:47 12 Jun 20

I wanted to take this time to reach out to you guys and let the crew @ 1seo know about the outstanding work they are doing for my company during this tough time, 1seo and the crew, Megan, Britt, Sam and the rest of the crew are helping my business grow at the speed of light, my company can’t thank you guys enough and all your hard work does not go unnoticed thank you

Brian Scruggs

19:13 02 Jun 20

I worked directly with Jade on a project. She is super helpful, friendly, and a great representation of the company as a whole.

Master Mini Splits

12:28 21 Mar 20

I would not trust anyone else with my online marketing! Even through tough times like these right now with the "virus spreading" our phone is still ringing we just got a job lead right down the street from 1seo headquarters. I have been in contact with the team and Lance since they are working remotely the e mailed responses back to me have been very timely. The videos he is making every night is who he is when you meet him. Since I met him and the team in the office it just felt like the right decision. Everyone always is peaceable and friendly and they remember who you are by name without all the security questions it's real easy going. They take every aspect of your business through team meetings and lot's of questions so they can help brand your business to your exact specifics changing this or that to get it just right. We are going back and forth right now on 3/20/2020 on how we can implement into my business indoor air quality sterilization equipment through blogs and factual information while they are actively working with the ACCA to inform HVAC contractors and spread the word of the kind of things we are really dealing with on a daily basis nowadays. Believe me you can freak out over a typo with them on the phone or a pictures and they understand and just fix it and treat you as they do when you first met them and they always never let you down. They work with business owners and help them succeed.

John B

07:05 21 Mar 20

carlton kraus

17:33 06 Feb 20

Thanks for all the hard work guys 👍🏻

Bud Evans

17:15 29 Jan 20

I walked into 1SEO through a recommendation from a friend. Unfortunately, we weren't able to do business at this time with exception of fixing my website. Here's the great part; I've never been part of such an honest and upfront conversation from anyone in any field. Bill, Matt and Lance looked me in the eye and told m, my budget wouldn't work, the process was in much needed improvement on my side. They easily could have hit me up for $$$$$ but passed up on it! Now, they're working on my website to begin to generate leads. As I grow, I know where I'll be going to increase my exposure - 1SEO! Ethical and Moral business practices with positive results and a proven track record - think 1SEO.

thomas noland

14:52 08 Jan 20

Lance and Bernie are great to work with. I have great confidence in his team that they will knock it out of the park!

Rishin Shah

19:36 20 Dec 19

Great customer service from Bill and the team so far. Looking forward with working with them further.

Janet Edmonds

22:33 22 Nov 19

I originally had some issues regarding the management of my account and was very upset. Then, I was contacted by CJ from 1SEO who listened carefully to understand my issues and then worked diligently to get them resolved. She was very genuine and sincere and did not stop until all was corrected. I had previously given a 1-star review, but have changed it to a 5-star review because it takes an incredible person to look anger in the face, maintain focus, and to continue to work for someone who is really angry... but she did for me. Great respect for CJ. She changed my negative view to positive almost instantly.

Rick Meyers

14:54 18 Nov 19

People make the difference, and at 1SEO they have a great group. Mark Brower and Nick Ponente are awesome! More than helpful and very knowledgeable. Check them out for your IT/SEO needs.

Lesley Geller

17:22 15 Nov 19

The 1SEO conference was amazing! Everything a business owner needs to know. It was relevant, and overflowing with important details that myself and all of my clients can use!

Jefferson

21:52 14 Nov 19

Thank for you for hosting such a great conference. We are looking forward to our next steps with you and your team.

Michael Leary

17:01 14 Nov 19

I had the pleasure of attending the 1SEO Conference this past week and I have to say, it was one of the best conferences I have ever attended. I am a video producer and learned a lot about current digital marketing and where it will be heading into the future. Speakers included CEO Lance Bachmann and other employees from 1SEO, as well as reps from Google, Facebook and the FBI! This will help me service my clients now and moving forward for years to come. I was fortunate enough to win the grand prize, a 4k TV at the event which shows the generosity of this company and their culture. Thanks again!

Andrew Shober

21:35 13 Nov 19

The 1Conference was a great learning experience with an excellent lineup of speakers

Susan Gittlen

21:12 13 Nov 19

Thanks to 1SEO for a great conference. I left with so many new ideas for our custom framing business. The presentations were helpful. Thanks so much for putting on an incredible event!

Molly Krywopusk

19:55 13 Nov 19

I learned so much at their Conference. I had no idea taking certain steps could improve my business profile and attraction. Also the levels of detail on safety is great to know!

Shaun Ward

19:50 13 Nov 19

Great conference.

Kimberly Foerst

19:49 13 Nov 19

I attended the 1Conference that 1SEO hosted and learned a lot. I thought the event was well planned and well executed. I would definitely recommend it for people in similar positions (digital marketing) as well as those in IT/security roles. The content was new and useful, none of it felt stale or overly rehearsed. Everyone was very accommodating in the 1SEO group, always willing to answer any questions. It was great to attend a conference with everything fit into a single day, and it didn't feel long.

Matthew Padlo

04:43 09 Nov 19

I need great people. I’m getting too much lead generation thanks to 1SEO, that I need more A players. Can’t recommend them enough. My new website is OPTIMAL as well thanks to their staff! 5 stars all around.

Rocky Roeger

13:06 01 Nov 19

I have used a FEW companies for Adwords in the past to varying degrees of success. I've been with 1SEO for about 2 years now and they have been the best of them, hands down. I have been very pleased with their managing of our account and skill in meeting the goals I set for them.

Marcella Klein

16:28 31 Oct 19

Been Working with the Amazing Team at 1SEO for 4 years now, they are always on top of our SEO needs, making our ROI worth every dime. Heather makes my job so easy, I could not be more pleased, I highly recommend 1SEO for all website and SEO needs .. THE BEST !!

Julie Potts

13:14 30 Oct 19

Working with 1SEO has been an incredible experience thus far. They are truly a fresh of breath air! Very attentive, innovative, brilliant and the results have been incredible. We couldn't recommend them enough!

Robert Kane

14:31 21 Oct 19

Tami Fox

16:52 16 Oct 19

Hands down the best marketing firm around! Sean McAllister and the entire dynamic team at 1SEO helped us achieve our marketing goals by increasing our website traffic and targeting quality business leads. If you're looking for a marketing firm to help you boost business I recommend 1SEO!

A K

20:26 08 Oct 19

Great company to work with! Thank you for all the help!

Martina La Marca

20:21 08 Oct 19

Great SEO company that works hard to achieve the customers goal!

See all reviews Write a review