Speak To An Expert Now: 215-946-1046

Founded In 2009

Don’t Accountants, Bankers & Chiropractors Believe in Coupons?

July 17, 2020

Share This Post

Perhaps that question might be a silly one to ask, but we beg for your indulgence as we will shortly explain the premise behind the inquiry. In this day and age, just about every business, and seemingly every industry that sells a service, uses some form of email marketing that gets sent directly to their intended target audience, sent straight to the target audience. The primary purpose is to generate new leads and sales from previous and current customers, and to grow & expand their market share by gaining new future customers. The majority of today’s direct-to-consumer communications are via email marketing. This method has the quickest turnaround time from concept to delivery, as well as the lowest cost-per-unit of any format available.

Top 3 Email Marketing Mistakes Made By The Professional Services Industry

Download Your Whitepaper

FREE

Back to the initial question posed: Of all the email offers the average consumer receives in the Philadelphia & Central New Jersey regions, the ones sent by those small businesses categorized in the Professional Services vertical seem to take the least advantage of this form of marketing. Those considered to be in the “Professional Services” category include Doctors & Dentists, Bankers & Financial Planners, Insurance Agents, and many other so-called “white-collar” professions. Perhaps the assumption is that the fees they charge for the services they provide are “competitive” with others in their fields, so no exclusive savings opportunities are necessary. Maybe it’s that some think of themselves as “indispensable.” Consequently, why should they need to take any extra steps in securing new or existing clientele?

While still unsure as to the rationale behind the limited use of email marketing by those in the Professional Services industries, we are sure that of those using email to market their businesses, many commit mistakes. Silly mistakes, perhaps; but errors that will cost their companies the opportunity to grow & expand. Many of the most commonly made mistakes are obvious ones – or maybe just obvious to those in the digital marketing world; and the degree to which each error affects the long-term financial success of each business varies greatly. Of all the failures we see, we think it best to provide you with our Top 3 email Marketing Mistakes made by the Professional Services Industry.

You’re Welcome! Every name & email address that gets added to your company’s master list has a dollar value to your business. Maybe not today or tomorrow, but if they took the time to attach themselves to your subscription list, they are a potential revenue source. Therefore, the moment after their email address is added to your list, make sure you send them an immediate email. If for no other purpose, to at least say “thank you,” and maybe you wish to send them a coupon or discount offer to incentivize them to purchase your services sometime sooner rather than later?

Do It – Do It NOW! As lovely as it is to say “thank you,” the purpose of sending anything is to create a prompt to use your service. This prompt is known as creating a Call-To-Action or CTA. These CTA’s shouldn’t leave the recipients to guess what action it is that you wish for them to take, and the emails containing your CTA’s should only include one CTA per email – otherwise, you stand the chance of creating confusion, which often results in no action at all!

You Are Looking Good! Remember that most often, your target audience will be a mature, affluent one, likely well-educated and informed, and that your business is a Professional Service. Therefore, your email pieces should have a professional appearance and be well written, reflecting the quality of your business every step of the way.

If you wish for your email marketing to align with your business goals of generating more leads, sales, and profit, be sure to implement these minimum guidelines. And if you want to learn just how well – or poorly – your current email marketing strategies & campaigns are doing, please don’t hesitate to contact us for a more complete – and no obligation – Digital Marketing Analysis.

More To Explore

How to Optimize for Voice Search

It’s always interesting to see forms of technology evolve before our eyes. Just as the last decade has seen the exponential growth of mobile devices

April 2, 2018

Hey, eCommerce: Where are All of Your New eCustomers?

There’s likely a respectably-sized group of you that sincerely looks forward to Summers in the Philadelphia & Central New Jersey area; can I get a

July 29, 2020

GET AN INSTANT DIGITAL MARKETING REPORT

Get My Report Now

FREE

10 QUESTIONS TO ASK WHEN HIRING A DIGITAL AGENCY

Download Your Guide Now

FREE

What Are You Waiting For? Grow Your Business Online Today!

We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.

Get Started

Get In Touch

Google Rating

4.7

1SEO Digital Agency

4.7

Paula Robinson

19:18 27 Jun 22

I just started with 1SEO Digital Agency and can't say enough!! Everyone I have dealt with has been professional, knowledgeable, very responsive and friendly! I am looking forward to growing my business with them on my side!Thank you so much, Paula

Mark Legnola

20:52 23 Jun 22

After a year and a half with 1SEO I am still pleased with the professionalism, the personalized attention from Amanda and her team, and the results.Dr. Mark LegnolaCommunity Chiropractic Center

Rachel Weaner

14:48 22 Jun 22

1SEO has been so helpful, proactive, and responsive to our needs. Sam and Nicole have both assisted us with various tasks that were very time-sensitive, and they were handled within one business day, which we really appreciated. To understand our business and our needs as much as possible, Nicole came to our school to receive a formal tour and to learn more about us, the Montessori method, and how their services can be helpful. We appreciate their work so much!

Robert Marino

18:15 16 Jun 22

We've worked with Nicole and the team at 1SEO for several years now and they've always been top-notch. Innovative in their ideas, dedicated to their clients, and always treating us like we were important, even as a small business. Highly recommended!

Overhead Door South Bend

17:02 16 Jun 22

The team at 1SEO Digital Agency moves very fast and executes at a high level. We switched to 1SEO to get our digital marketing growing again, and we have seen immediate results! The fees have been reasonable, and I'm impressed with the quality of people. Everyone is extremely responsive and top-notch!

John Hamburg

16:21 16 Jun 22

Overall, I have been happy with 1SEO. There is good communication and I feel the entire team honestly cares about my businesses success.

cindy reberg

16:42 15 Jun 22

We just started working with 1SEO recently, but so far the service is great. Nicole Seifert is awesome. She is very responsive and fun to work with.

ServiceMaster Assured Cleaning

20:08 14 Jun 22

Thanks Nicole Seifert, our client relation manager at 1SEO, for helping us with our online presence. Your suggestions on how we can better be seen have been very valuable. Thanks for taking good care of our company and always being there to explain all that we do not understand.

Kelly Nicodemus

19:31 14 Jun 22

Been working with Nicole Seifert and 1SEO for the past few months and since I started, I've seen our business model and online presence increase. She's attentive and quick to communicate. 1SEO has given us a better understanding of how we can continue to have a social media presence that matches the quality of our business.

Toddrick Bradley

13:52 08 Jun 22

Amanda MacDonald has done an amazing job and navigating me thru a difficult market. Still highly recommend 1SEO

John Krause

20:46 07 Jun 22

Hire 1SEO – You’ll be so happy you did! They’re knowledge and service are unsurpassed. 1SEO took us from nowhere to page one results! Great people to work with. Responsive, knowledgeable, and customer oriented. Our presence only continues to grow with their expertise over a 10+ year working relationship.1SEO took our website on an elevator ride from Obscurity to Prominence! The team of experts at 1SEO is totally responsive and responsible! They make it effortless for the client. With the smallest pieces of information they create professional postings and well written press releases. Their expertise with keyword selection and implementation jump-started our website and online presence. 1SEO is professional, congenial and so easy to work with. You want them on your side!John Krause - LEM Products, Inc.

Odyssey Behavioral Healthcare

14:14 06 Jun 22

Sam and Amanda are the best!

Jacqueline Eldred

11:53 06 Jun 22

1SEO continues to shine in the online marketing space! Their team couldn’t be more helpful and their customer service is unmatched. Thanks Lance and Team for always going the extra mile and for helping our leads grow month over month. You’d be hard pressed to find a company like this in the digital field. If you’re tired of searching for your own business online and your not showing up, then your potential customers aren’t finding you either. Give these guys a shot, you’ll be happy you did!

Eric Patrick

20:47 05 Jun 22

Dramatically helped us increase the leadsour car dealership gets. Super responsive and really understands the space. We use 1seo for social and google adwords. Great partner to work with.

Erica Glasson

23:59 04 Jun 22

Have been a client of 1SEO for many years. Only complaint I have is we don’t have enough manpower to service all the calls we are getting from their PPC and SEO!! Get on the 1SEO train!🚊

ed kijewski

23:18 04 Jun 22

These Guys are awesome!!!!Jolin, Lance, CJ, Bill. About 4 years ago I had them come and give me a price to take over my digital, through my stupidity and being scared to take on the budget they recommended I declined to work with them. Ran through 2 more companies that promised the world but could not deliver so my HVAC/ Plumbing business just stayed status quo. 20 months ago we took the plung with 1SEO and with their recommendations on both digital and advising on outdoor we took our company from 2.5 million in sales to tracking 12 million this year!!!!!1SEO DOES NOT SAY THEY DO!!!!!!!! Just remember it always takes time ,I got so frustrated a few month into it -but you have to trust the process, then the Freaking flood gates opened up. thank you -you have change the lives of my family, employees and myself.

Dohn Millard

23:08 04 Jun 22

1SEO enabled my business to climb to greater heights!! The digital services that they provided were exceptional and professional…. Certainly Best in class!!!

raymond gervin

22:44 04 Jun 22

Great company, always stays in contact. Working all angles behind the scenes, but keeping me informed at all times working together to get things across the Finnish line. WAY TO KNOCK IT OUT OF THE PARK 1SEO.

Keyvonne Isaac

22:43 04 Jun 22

Amazing people, they treat you like family and always make sure that you are #1. No hesitation I’d use them anytime!

candy gilliam

22:25 04 Jun 22

1SEO is an extremely professional and quality organization. In addition to the work ethic they display, they are also very personable and committed to the clients wants and needs. You can’t go wrong with 1SEO!!

Neva Pryor

22:11 04 Jun 22

This is the best SEO business on the planet. They treat you like you are their only customer. They have so many skills. Videos, website creation and maintenance. I would only recommend this organization. They're the best. You can't go wrong with 1SEO.

Chad Miller

22:09 04 Jun 22

GREAT COMPANY!!!! Wonderful customer service. I had a website built by the company. Always willing to to go well above all the rest to not only see your project through to completion, but also makes sure we were completely satisfied with the way our website turned out before going live, GREAT STAFF, WOULD RECOMMEND TO ANYONE DEFINITELY A+++++ in my book

dan elswick

17:10 29 Apr 22

UPDATE: 4/29/22A year has gone by and we couldn't be happier! This company is so great to work with. They are always on top of things for me and I couldn't ask for anything more! I would highly recommend.We have been working with 1SEO for the last few months and couldn't be happier! They are so responsive and our business is ramping up because of their expertise. You can't go wrong with this wonderful group!

Ashley Wehmeyer

17:14 28 Apr 22

1SEO has just started helping me build my brand to grow my singing and music lesson business and so far I am very happy. The staff is amazing and communicative about the entire process. Kathy has been especially helpful and always responds super quickly and helps me communicate what changes and updates needs to be done to the team working on my seo and social media campaign. I’ve started receiving an increase in leads and the leads are getting to be very good quality. It’s only been 3 months and I’m looking forward to the future with 1SEO helping to expand my business!

Bryan Leblanc

14:56 27 Apr 22

Kathy at 1seo and the rest of her team have been tremendous to work with on all of our marketing to include email, Facebook , website performance tracers, google analytics, number tracing, website traffic to name a few. They make a clear marketing strategy and already we are starting to see our revenue stream move up and it has only been 4 months! thank you Kathy, Sam, Josh, and Chris!

Marc Shragher DC

22:38 22 Apr 22

Amanda and her team are fantastic! They will help you grow your business and spread your message. Thank you for all your help!

Kim C

21:02 22 Apr 22

Well, I have to be honest. I was VERY hesitant to sign on with another seo company after I had a poor experience with company from CA. After, talking with 1SEO and them being a local business, I decided to give them a try. I liked that they were month to month, with no contract.I did my due diligence and they also told me, that seo doesn’t happen immediately. It will take a few months until I start seeing “my investment” starting to work. The first couple of months, involved setting up, strategizing, filling out the questionnaires and so forth. Once I approved it all, the new site went live.We didn’t see much activity at first, which is always disappointing even though you expect it. But as the months went on, you could see an improvement in website visits, calls, visits, activity and increased sales.Literally everyone I have dealt with has been on top of their game. From initial intro call to the monthly follow-ups. It’s been great to be able to see the progress online.As is good business, I was initially asked to write a review early on. I like to wait so I can write a thorough review. As a small business owner, I want to make sure my money is being invested in marketing that works. If I was to write a review in the first month, it wouldn’t have been fair as I knew it wasn’t going to have an immediate impact, so what would I have written?!? So, instead, I waited several months to see the progress, so another small business considering doing business with 1SEO can get a fuller picture.For anyone considering seo, ppc, etc, I would contact 1SEO. They are a small business, local and know their stuff.

Joy Stevans

01:37 06 Apr 22

1SEO has been very responsive and proactive in responding to the needs of our business. Chelsea does a great job in learning about our business needs, answering our questions, and offering proactive solutions. Colin provides great insight into our numbers and competition in order to make our campaigns the most effective they can be. We appreciate their work!

Danette Bittorf

19:07 30 Mar 22

Kathy and her team are super great and I really felt like they took our business and made it theirs. I not only felt comfortable working with them but I felt seen and heard. If you want a partner to really take your business to the next level 1SEO is the one for you" .

Julie Jenney

11:52 29 Mar 22

We've been very pleased with 1SEO's performance and how they have helped our business succeed, especially Chelsea Pirrami and the team working with us at 1SEO. I would highly recommend their services.

See all reviews Write a review