IN THE KNOW Insight, trends, information, and everything else that matters.
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Are you utilizing social media as part of your holiday marketing campaign? Shoppers are flocking online to learn about the latest products, look for deals, and try to get their holiday shopping completed without leaving the house. If you plan correctly, social media can help you gain traction with potential customers. When executed, you’ll build

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The biggest shopping day of the year, when you don’t have to leave the comfort of your own home, saw a record-setting $3.45 billion in online sales. The previous record of single day sales happened just a few days before Cyber Monday, when Black Friday netted $3.34 billion. We’re living in a digital era, where

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It’s been a week since Google announced mobile first indexing was set to go live. It has been in the works for a few months, and the search industry became aware when Google’s Gary Illyes announced the switch at Pubcon in October. It was later brought up again at the SEJ Summit in New York

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  Think back to the movie that made you cry the most. What was it? Titanic? The Notebook? Jurassic Park? For me, it was A.I. Artificial Intelligence. That might sound like a strange movie to cry during, but trust me, if you see it, you’ll understand. Even though it’s been years since I first watched

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As September has begun, the weekend focus has shifted from beach trips and barbecues to football season. Water cooler talk inside offices sound more and more like NFL Network’s Fantasy Football Live, while everyone’s favorite team has a great chance of hoisting that Lombardi Trophy in February. Whether you’re a football fan or not, millions

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With each passing year, technology is changing the way people consume media. In gaming, there is a shift toward virtual reality and cross-platform play, while Netflix, Hulu and Amazon Prime have altered the way we watch our favorite television shows and movies. Apple Music, Google Play and Spotify have revolutionized the way we listen to

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Just when you think social media advertising can’t get any better, Facebook proves us wrong again. Yes, Facebook advertising has stepped up and rolled out a quicker and easier way for potential leads to contact your business without having to leave their app. These new ads slowly came out earlier this year, but have just

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As the world’s best athletes settle into Rio de Janeiro for almost three weeks of competition, the world’s best marketers are trying to leverage their brands to gain traffic to their website from new clients. While most Olympic viewers will be watching at home, we’re living in a mobile world and those tuning in will

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Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time. It takes commitment and creativity. It’s more than just recycling a

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When dealing with a Google AdWords account, in a far majority of cases the bottom line of account performance is the amount of conversions acquired and the cost associated with bringing in each conversion. As digital marketers know, there are multiple touchpoints a user may have with a website before converting, so providing proper credit

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Unless you are Bruce Banner himself, we encourage you to ‘Go Green’ in 2016. The same goes for your online marketing campaigns. Don’t waste older marketing materials like blog posts and webinars; recycle them! Repurposing past content into new video posts can increase your website traffic in Hulk-sized proportions. Incredible, right?! OK, enough with the

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Pokémon GO has taken the nation by storm. Using augmented reality technology, users are heavily engaged as they try to be the best Pokémon trainers in the game, increasing their level as often as possible. In findings by Similar Web, the day after Pokémon GO was released, it was installed on more Android phones than

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How do you make your purchasing decisions? You do your research, conduct a few searches, and make a few phone calls. Your customers are doing the same thing. They’re looking for a business they trust, and they’re looking online. Think about this. You need your home power washed because of the dirt and debris that

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The good old days of simply building links to your website and watching the Google rankings climb has come to pass long ago. Many advertisers who were currently using this strategy, along with other black hat SEO tactics such as keyword stuffing or hiding content, have seen negative consequences due to the various Google algorithm

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Microsoft continues to expand Bing’s footprint across their properties and exclusive channels. As a platform that puts you “where your customers are,” the Bing Network was launched to help advertisers reach consumers in a personal, natural, and engaging way. Nearly one-third of searches in the United States occur on Bing, and their users are loyal.

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  In an attempt to make features more compatible between their own advertising platform and Google Adwords, Bing will be introducing a number of changes to Bing Ads. While Bing tends to be playing catch-up when it comes to features announced by Google, this is not the case with all of the changes that have

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In the world of technology, what stood tall atop the mountain three years, months or even weeks ago could easily be all but forgotten today (feel free to pull out your BlackBerry and Ask Jeeves about MySpace, America Online, the Palm Pilot, etc. for examples of what we mean). In other words, technology prefers the

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It’s the new buzzword in the industry. RankBrain. But what exactly is it? It’s the artificial intelligence machine-learning system that Google has implemented to bring back the most relevant search results to help your users find you. In essence, it will teach itself what to bring back in the SERPs based on specific queries. Searches

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Once again, Google has casually rolled out a game-changing addition to AdWords: Expanded Text Ads.  Why casually?  Well, it’s Google, so they can, but also because it’s the change that advertisers have been clamoring for. Plenty of pay-per-click managers have struggled to stuff a relevant message into text ads and still fall under the 25-35-35

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Your mobile traffic is looking for an answer to their problems quickly, relying on your website speed. It’s estimated that nine out of every ten visitors that land on your mobile site will leave if they can’t find what they need or the load time is too long. Does your website need to be improved

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Last week, during Google’s annual Ad & Analytics keynote address, there was a laundry list of new features in which Google announced are either going to be released soon or are entering beta testing. While promoted pins on Google Maps will be a great way for large chain restaurants and other niche companies to advertise,

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Digital marketers are abuzz with the release of a haul of new features, formats, and targeting options released by Google during their annual Keynote address. Among the many features discussed were bid adjustments for all three types of devices, expanded character amounts in text ads, and updated Google Analytics options. However, one of the most

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Web development is a process that starts as soon as a potential client reaches out to you about a new project – even before the contract is signed and the design work begins. These initial steps lay the foundation for the project and can set you up for either success or disaster further down the

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Do you keep hearing the phrase “Google My Business”?  Are you sitting back and wondering what it is?  Google is notorious for constantly making changes, releasing updates to their algorithms, but most importantly, trying to improve the search experience for the end user. Google Plus, Google Maps, Google Places, and Google Local are all still

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For three consecutive days in late April, the Pennsylvania Convention Center in Philadelphia was home to some of the greatest minds in the Pay Per Click Industry. The HERO CONF Philadelphia, which was produced by Hanapin Marketing, consisted of over 50 speakers, four keynotes, 10 networking events and 40 sessions, as well as over 700

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Google’s Customer Match targeting is an effective tool for digital marketers. The platform has made it easier and more cost effective to serve paid search advertisements to individuals who have had previous contact with a given company. The main application of Google Customer Match is to serve ads to customers in the hopes of making

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I recently experienced an all-too-real case study in which I reluctantly engaged in by-the-book best practices.  An ecommerce client I work with does not have a mobile-friendly site yet. In this case, best practices dictate that I should add a negative bid adjustment as high as the full -100% mobile-bid adjustment in order to eliminate

Facebook is an increasingly popular platform for brands and publishers to advertise their products. As you’re scrolling through your news feed, you’ll find many “Sponsored” posts mixed in with baby pictures, BuzzFeed listicles, friends who have “Checked In,” and those that have been tagged in pictures or posts. Publishers and influencers now have the ability

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WordPress has revolutionized how people build websites. There are hundreds of WordPress sites being launched daily, and that number keeps growing exponentially. WordPress is an open source CMS that gives you the ability to customize and develop your website to your specific needs and wants. WordPress allows the everyday person to launch a website in

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Updates For AdWords: March 2016

Wednesday, 09 March 2016 by

As an advertiser online, you are well aware of the constant regulations and policy changes that occur on a regular basis. The newest roll out in effect as we speak for AdWords participants is the Mandatory Destination URL Migration. You all have received the notification stating your ads will stop running on March 25th unless

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