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The Net Neutrality Repeal Is Official: So What Happens Next?

13 June 2018 By Vicky McGowan in Technology

From STEM to Blossom: How and Why Women Should Further Their Participation in STEM Careers

06 June 2018 By Christopher Shirlow in Digital Marketing

The New Normal: How The E.U.’s New Privacy Policy Could Change The World

01 June 2018 By Christopher Shirlow in Technology

An Unsettling Warning Issued by the FBI : Your Business May Be in Jeopardy

25 May 2018 By Christopher Shirlow in Technology

The Season Of Change: How This Summer’s New Digital Policies Can Make Or Break Your Website

04 May 2018 By Christopher Shirlow in SEO

Latest Posts

The Net Neutrality Repeal Is Official: So What Happens Next?

As of June 11th, 2018, it’s official: The Federal Communications Commission’s (FCC) repeal of net neutrality rules stands, giving internet service providers more control over the content we see and how fast we can access it. While some are saying that this is a big win for broadband providers across the nation, we probably won’t

From STEM to Blossom: How and Why Women Should Further Their Participation in STEM Careers

When it comes to STEM, you may already know what it stands for: science, technology, engineering, and mathematics. What you might not realize, however, is that STEM is much more than merely an acronym — it’s a state of mind, a philosophy of thought, and even a vocation. Just ask Marie Curie. This Polish-French physicist

The New Normal: How The E.U.’s New Privacy Policy Could Change The World

Chances are, no matter where you live, you’ve been inundated with a deluge of emails and notifications from companies and organizations updating their privacy policies. No, you’re not being spammed. In fact, this time, these newly updated privacy policies might benefit you. A new regulation that’s taking the European Union’s tech industry by storm is

An Unsettling Warning Issued by the FBI : Your Business May Be in Jeopardy

A worldwide attack from an elaborate hacking campaign linked to Russian ties has caused the FBI to issue a formal warning to all consumers, but especially small to medium-sized businesses and home offices. This malware botnet is a network of infected devices known as a VPN filter, and has already corrupted an estimated half million

The Season Of Change: How This Summer’s New Digital Policies Can Make Or Break Your Website

This summer is shaping up to be an exciting and tumultuous season in the world of digital marketing. New security measures and web indexing processes can either leave your business soaring high, or all washed up. Here’s what you need to know this season: It’s Time to Get Secure Effective this July, Google will require
  • Published in SEO

Facebook Under Fire

Behind the backlash against Facebook CEO Mark Zuckerberg As of March 2018, the public is increasingly on edge about the security of Facebook and the actions of its leader, Mark Zuckerberg (CEO). Due to information gathered from reporters at The New York Times, The Observer of London, and The Guardian, millions of Facebook users discovered

Marketing for the Future: How to Optimize for Voice Search in 2018

It’s always interesting to see forms of technology evolve before our eyes. Just as the last decade has seen the exponential growth of mobile devices on a global scale, we are currently experiencing a similar phenomenon with the expanding capabilities of voice search. With voice search now available on nearly every smart device from phones
  • Published in SEO

How Google’s New Portrait Mode-Like Features Can Benefit Your Business

Google’s Pixel 2 phone has possibly the most highly-developed camera of all modern mobile devices. The camera’s variety of features allows it to capture crisp, focused, and segmented photos. One of the main reasons for this is AI technology, which Google has utilized to produce better images out of the smartphone’s small lens. Some of

Google Launches New ‘Google Pay’ App for Android Devices

This week, Google rolled out their newest feature for Android operating systems, which they are calling ‘Google Pay.’ With this new release, the tech giant is replacing the existing Android Pay and Google Wallet apps by effectively consolidating the two. While the launch of Google Pay does not include a significant overhaul of the functionality

Facebook Tests The Waters With Downvote Feature

If you’ve noticed a new “downvote” option under comments on Facebook pages you view, congratulations! You’re part of Facebook’s newest test. The company is experimenting their new downvote button with 5% of Android users in the United States with the English language set as their default. This newest feature is in-line with their effort to

How to Rank Number One on YouTube for Local Search

Many digital marketers take YouTube for granted, treating as if it were any other social media platform — a huge mistake. You can’t simply post content on YouTube and expect success. You need to optimize the content as if it were a website. If you want your video to rank first on YouTube for chosen

Voice Search & Content: Bridging The Gap

As our lives become more stressful, we dream about having a personal assistant to keep us on track. Whether it’s Siri, Cortana, Alexa, or Google, voice search is becoming more integrated into our everyday lives. These intelligent personal assistants are able to do it all: tell us the weather, read the news, make a call,

5 Ways Choosing the Perfect Christmas Tree is Like Finding the Right Agency

Have you ever thought about how strange it is that many of us put dying trees in our homes for the holidays? Even though that’s not the point of this post, it’s an interesting concept to think about for a moment. What this post is really about is how two unique experiences relate to each

5 Trends in Site Design and UX that Will Help Your Business

We all know that the terms technology and advancement go hand in hand—the industry can’t, and won’t, stop growing. The same can be said about the Internet. New apps, sites, platforms, models and methodologies appear every day, and as a whole, the Internet has changed the way we exist. Thus, it’s no surprise that the

8 Essential Elements of Effective Facebook Advertising Campaigns

With two billion monthly users, Facebook is the single most popular social media platform in the world. It’s reach is enormous. The amount of data it collects on users is mind-blowing. And you can use it all to your advantage when advertising your brand. Here are eight essential elements of effective Facebook advertising campaigns:    Clear

9 Advantages of Using Bumper Ads on YouTube to Grow Your Brand

With the explosion of video content and the shrinking of attention spans, businesses looking to boost brand awareness have a perfect opportunity to do so using six-second bumper ads on YouTube.     If you don’t already know what bumpers ads are or what they can do for your brand, check out these advantages below: Cost-Effective
  • Published in PPC

How the New Facebook Messenger Chat Plugin Can Help Your Business

According to an article published on Search Engine Journal, Facebook says that version 2.2 of its Messenger platform will include a highly demanded customer chat plugin. In Facebook’s own words, the feature is intended to help businesses “reach customers in new and engaging ways”–and it certainly looks promising.   Ultimately, the Messenger chat plugin will

What Experts Say Are the Most Effective PPC Channels

Need a little help figuring out where you should be putting your ad spend? We’ve got you covered with the latest survey on PPC advertising. We pulled information from the 2017-18 State of PPC report produced by Hanapin Marketing to show you which PPC channels the experts say are “the most effective.” First, consider this:
  • Published in PPC

[INFOGRAPHIC] Average Monthly Spending on SEO in 2017

Categories Based on Company Size Enterprise 5,000+ employees Medium 101-500 employees Small 1-100 employees Average Monthly Spend on SEO by Size Enterprise 45% – over $20k Medium 46% – $5K+ Small 54.7% – $2,501+ Monthly SEO Budgets, by Company Size Enterprise-Level Companies Less than $1,000: 11%  $1,000 – $2,500: 6.0% $2,501 – $5,000: 7.0% $5,000 – $10,000: 20% $10,001
  • Published in SEO

3 Strategies that Will Put Your Digital Marketing Campaign on Steroids

Looking for new ways to enhance your digital marketing campaign and drive more traffic to your website? Need more conversions? Let’s not waste any time and dive right into it. Here are three strategies that will put your digital marketing campaign on steroids.   1. Video Content The digital marketing landscape is currently exploding with

Clutch Interview with Lance Bachmann on the Future of SEO

Clutch, a B2B market research firm, recently spoke with Lance Bachmann, President & CEO of 1SEO.com Digital Agency, about the future of search engine optimization and how emerging trends and technologies will impact SEO best practices. Clutch is a ratings and reviews platform, helping companies in the B2B space with their online reputation management through third-party,

Google Home Service Ads is Going Nationwide

Google appears to be staying true to their plan to expand Home Service Ads nationwide by the end of 2017. A source says they aim to launch or expand verticals in the following markets during October and November: Boston, MA Dallas, TX Detroit, MI Houston, TX* (TBD due to Hurricane Harvey) Miami, FL* (TBD due
  • Published in PPC

Why Social Media is the New Dada Art Movement

Those who say history repeats itself are not wrong, especially if they are talking about art history. With infamous pieces such as The Fountain by Marcel Duchamp and The Spirit of Our Time by Raoul Hausmann, it is only reasonable that people would eventually emulate the styles pioneered during the Dada Movement. The Dada Movement

Google is Moving Household Income Targeting in Adwords to Demographics Tab

With the introduction of the new AdWords interface, Google will be moving the option to target specific household income groups from location targeting to the Demographics tab. Within the old AdWords interface, income targeting was restricted to the location targeting options, which means that selecting an income tier was based on guesswork. Advertisers would select
  • Published in PPC

Content is Still King in 2017 – Here’s Why

Let’s take a stroll down memory lane, back to 1996, when Microsoft mogul Bill Gates stated that content on the web undoubtedly plays a critical role. Fast forward to 2017, according to the Content Marketing Institute a whopping 89% of B2B marketers and 86% of B2C marketers are utilizing content marketing as their main strategy. It has even surpassed the use of traditional tactics, including search engine

[Transcript] Q&A with Kevin Sweeney on Experiential Marketing

Marketing Matters, Episode 16 Q&A with Kevin Sweeney, Vice President of Sales and Marketing at Lynch Exhibits To start, please tell us a little about your background? With my background in experiential marketing and brand — tying the two together — and understanding that everything speaks and every touch point the customer has, makes a
  • Published in Q&A

Have a Tire? Sledge Hammer? Give These 4 Workouts a Try

Even if you’re tight on cash, you can still get a great workout using some of the things you already have lying around at home. If you happen to have a giant tire or sledge hammer, you’re in luck!  Here are four workouts that you can try:    Workout #1 1. Lay the tire flat

5 Tips for Writing Optimized Web Content

There you are: seated comfortably with your arms resting on the desk and your face glowing in the pale-blue hue emanating from the screen before you. Armed with only a cup of coffee, your brilliance, and a list of keywords that you either: painstakingly ferreted out of mountains of data you probably weren’t qualified to

Why Video on Facebook’s Watch Tab Will Takeoff Similar to YouTube

Earlier this month, Facebook introduced a new Watch tab that displays both recorded and live video content to US-based users. With a Discover option that lets users find new shows and a Watchlist that ensures they never miss the latest episodes of a show that they already follow, this feature makes it effortless for users

New Video Feature Added to Google Maps Local Listings

Ever think that videos might be helpful when checking out a business in Google Maps? Well, Google is now making it easy for Local Guides to upload videos to the app via Android devices, as announced in Google’s Local Guides Forum.      Local Guides are individuals who have signed up to participate in a program

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