IN THE KNOW Insight, trends, information, and everything else that matters.
user-intent-content

Search engines are looking to provide answers to user questions and queries as quickly as possible. The more relevant your content is to the query, the more prominently your website will be featured. When creating your digital marketing campaign, a focus on user intent should be a top priority. For on-page content, blog posts, and

local-digital-marketing

We are fascinated by search. We search for everything, whatever we need. For businesses to grow and expand in their community, local search is crucial. If you’re falling behind your competition online, you need to strategize different avenues to leverage your brand. The best way for your business to earn more clients and market your

How many people still use Twitter? Some say it’s dying. But it’s an easy way to consume information without the depth of posts on other platforms. Businesses can learn a great deal from Twitter. When used appropriately and correctly, your following will grow and you’ll see customers begin to engage with the content you’re sharing.

To grow your presence online and increase business through your website, you need a sound SEO and digital marketing strategy in place. The goal of your SEO campaign is to drive traffic to your website, which leads to more conversions. Conversions can be contact boxes filled out, phone calls to your business, or a request

It was a busy week for some of us here at 1SEO. Departing on a cross-country trip early Sunday morning, I made my way to Seattle to attend Mozcon Local, an industry conference all about Local Search and the value it has for small businesses. Attending the two-day conference created lasting memories and I brought

Employers have been presented with a new platform to attract top talent to their business: Jobs on Facebook. If you have any job openings, you can feature those jobs on your company Facebook page. In the Facebook blog post announcing this feature, the social media platform made clear that due to the fact people are

There are endless opportunities to get your message in front of your target audience. The power of text message marketing is unrivaled. Text message marketing has a 98% open rate within the first 5 minutes. Today’s population is addicted to their smartphones. As a small business, you need to be taking full advantage of presenting

content-seo

Good SEO and bad SEO. Content wise. SEO-friendly content has come a long way. Nowadays, without quality content and landing pages, your website has a slim chance of being found in search results. Search engines have evolved. User experience is of primary importance. Content marketing today is about finding the people with the right intent.

customer-service-experience

To maintain longevity and growth of your business, you rely on one thing. The trust of your customers. If you keep their trust, you’ll have a long-term relationship. If their trust dwindles, you’ll lose their business and they’ll find a competitor. There are a number of companies that just don’t understand the value of customer

A Romance Between SEO & PPC

Monday, 13 February 2017 by

Two digital marketing tactics that work together to help you achieve your goals. PPC and SEO. It’s a match made in heaven. You’ve been looking for the perfect partner your entire life. Sure, you’ll have some disagreements and you’ll have to work out some kinks, but you can’t live without each other. Sounds too good

Want to think outside the box when it comes to using social media to drive traffic to unique content on your website—even your homepage? Snapchat has introduced Snapcodes, giving its audience a new and unusual way to browse the web. Currently in beta on Android and in the updates on iOS software, users and businesses

In the age of Donald Trump’s Twitter feed and the failure of the Moments tab within the Twitter platform, the company has recently replaced “Moments” with “Explore” inside the Twitter app. The purpose is to make it easier for users to find the content they’re looking for inside the app. The “Explore” tab will feature

linkedin-marketing

As a marketer looking to attract both talent and customers on LinkedIn, the company just introduced a new API solution that helps to improve engagement and deliver a positive ROI on LinkedIn. The company announced on their blog a partnership with DataSift to provide advanced data insights for B2B marketers. The partnership resulted in the

super-bowl

While many of us look forward to a showdown with two prominent and dominant NFL teams playing for a Lombardi trophy, millions of others are waiting on each commercial. Super Bowl ads take over the game. In today’s digital age, the best commercials from the top brands are leaking on YouTube and other social media

The digital landscape has changed, and so have your key performance indicators. Strategies that worked three years ago are no longer suitable for growing your business. Even rankings don’t mean that your business is growing and you’re attracting more clientele to your website. You have to think about your primary goals and how you can

video-advertisements

Social media may be a hub for information, but it’s also a hub for money. How many of us skip commercials while we’re watching TV or stream our favorite online content from YouTube or Netflix? Imagine watching a video on Facebook, getting 20 seconds in and just when you’re getting interested, Facebook decides to make

Last week, Google confirmed they have started to roll out their intrusive mobile interstitial penalty to websites across the web. We were warned in August of 2016 that this was coming. Here’s what you need to know. Google will devalue any web pages in mobile search that include intrusive interstitials. This is another step towards

Millennials have grown up online. They’re the generation that was born from 1977-1995. And they’re the most educated generation, but they’re also the most budget conscious. Millennials are becoming your primary customers and clients, and as marketers, you need to find a way to get your message heard online. It’s a group that values connection,

social-live-video

Live video on social media platforms is increasingly becoming more popular. Brand and individuals utilize live videos to give their network a glimpse into their daily lives. Social media continues to deliver its users new and innovative ways to engage with audiences. Think about it. It’s authentic content. It’s not scripted. It’s immediate and unedited.

social-media-marketing

In 2017, your goal as a business should be to grow and expand your social media presence. You want to reach more prospects and convert your followers into loyal customers or clients. You should be re-evaluating your strategy and looking at the current trends to help your brand stand out. While we don’t want every

amazon-go

Wouldn’t it be great if you could avoid the long lines at grocery stores? Even with self-checkout, we still deal with lines. Amazon has pioneered the effort for advanced shopping technology with Amazon Go. As a shopper, just grab the items you want, which are automatically added to your cart, and go. Announced in December

As we’ve reached a new year and have made new resolutions that we hope will last more than two weeks, it’s the time of year where we have to decide how we’re going to improve and expand in 2017. For business owners, it should be a focus on relationships. Relationships within your company between employees

year-in-review

The digital marketing world is becoming more complex. There are new trends and tactics beginning to take shape, and you can use these trends and shifts to help form the base of your marketing plan in 2017. While we expect more changes and shifts to come, with more importance being placed on certain aspects of

1SEO Gives Back This Holiday Season

Thursday, 22 December 2016 by

As the saying goes, Christmas is the season for giving. The spirit of generosity shines through every gift you give and every cookie you bake. We put a little twist to our holiday Winter (1)derland party this year, held at our office. Our clients generously donated various items that we placed in three gift baskets

As 2016 comes to a close and we’re planning our marketing campaigns for 2017, we’re going to need to formulate a strategy. It was a unique year for SEO and the advances of Google. We’ve seen numerous advancements and changes as we gear up for a new generation of search and social marketing. It’s all

In Philadelphia, the phrase “trust the process” has been thrown around frequently. That’s ever since Sam Hinkie became the GM and the team continued to tank as they ended up with lottery picks in four consecutive seasons. It started with a trade of All-Star point guard Jrue Holiday on draft night in 2013. Thus, the

It’s about to be 2017. The world has gone social and video marketing is beginning to stand apart. Individuals and brands alike are creating stories and time-limited videos on Instagram and Snapchat every second of every day. Consumers are eating it up. Then Snapchat thought of a brilliant way to enhance Google Glass, and give

Are you utilizing social media as part of your holiday marketing campaign? Shoppers are flocking online to learn about the latest products, look for deals, and try to get their holiday shopping completed without leaving the house. If you plan correctly, social media can help you gain traction with potential customers. When executed, you’ll build

The biggest shopping day of the year, when you don’t have to leave the comfort of your own home, saw a record-setting $3.45 billion in online sales. The previous record of single day sales happened just a few days before Cyber Monday, when Black Friday netted $3.34 billion. We’re living in a digital era, where

mobile-first-indexing

It’s been a week since Google announced mobile first indexing was set to go live. It has been in the works for a few months, and the search industry became aware when Google’s Gary Illyes announced the switch at Pubcon in October. It was later brought up again at the SEJ Summit in New York

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