IN THE KNOW Insight, trends, information, and everything else that matters.

On Monday, May 15, 2017, more than 50 members of the Bucks County Marketing & WordPress Consortium came here to Digital Agency to soak up valuable information about digital marketing. The goal of the consortium is to gather local companies, marketing professionals, WordPress developers and individuals once a month, so they can discuss current and

Beginning last Friday, an unprecedented global cyberattack went viral, infecting at least 230,000 networks in 150 countries with “Wanna Decryptor” malware, and demanding ransom payments from its victims. At this point, no one has claimed responsibility for the attack. Who has been affected? Hospitals, schools, companies, government agencies and other organizations from around the world, stirring

Philadelphia is definitely an exciting city to be living in right now, especially since it has just been confirmed as the next test market for Google Home Service Ads. Things are going to be heating up for blue-collar businesses this spring. Google says the ads will launch by mid to late June, and begin by focusing

Google has confirmed that Philadelphia is the next test market for Google Home Services Ads. They will be testing 30-40 companies, reaching out to them directly. These companies are all well-recognized and trusted in their market. Google has said the Home Services ads will launch in Philadelphia by late June, and the sole focus for


Have you switched your website to HTTPS, a secured protocol that is the answer to data protection? If you haven’t, then you probably should. Google announced HTTPS as a ranking signal, and their index is starting to display secured pages over unsecured pages. They went as far as to publish a guide to maintain your


Through the rise of fake news and content that is seen as disturbing or offensive, Google is fighting back. The search mogul recently announced three actions they are taking to combat the fake news phenomenon. Project Owl is the internal name for Google’s efforts, though the company has said there is no particular reason for

For eight years and counting, 1SEO has been providing the best in digital marketing services to clients just like you. Our hard work and determination has helped us achieve great results. We’re very proud of where we stand in the industry, with our employees, and our ability to generate conversions that grow our client’s businesses.


Baseball season is back. No more spring training. No more guessing what the 25-man roster will look like. It’s time to play ball. America’s pastime. The boys of summer. There are plenty of reasons to feel excited and pumped-up, both for baseball season and the marketing opportunities it presents. As you look to modify your


It’s April 4. It’s Equal Pay Day. At Digital Agency, we stand for equal pay. In the U.S., women earn about 76 cents per dollar earned by men on average, but the causes of the gender pay gap are a bit more complicated. We are committed to doing our part to close the gender


For best user experience and to help direct your readers to other related articles or pages of your site, internal linking done properly will boost your SEO. It has to be done thoughtfully and strategically. It’s one of the most important aspects of your SEO and content strategy. You shouldn’t be linking to irrelevant pages


In today’s digital world, brands must be active and present on various channels. Knowing your audience means knowing the right channels where you’ll reach your customers and how to market to them. In digital marketing, there are many strategies and techniques that can yield results. They each complement one another, working together to help your


Search engines are looking to provide answers to user questions and queries as quickly as possible. The more relevant your content is to the query, the more prominently your website will be featured. When creating your digital marketing campaign, a focus on user intent should be a top priority. For on-page content, blog posts, and


We are fascinated by search. We search for everything, whatever we need. For businesses to grow and expand in their community, local search is crucial. If you’re falling behind your competition online, you need to strategize different avenues to leverage your brand. The best way for your business to earn more clients and market your

How many people still use Twitter? Some say it’s dying. But it’s an easy way to consume information without the depth of posts on other platforms. Businesses can learn a great deal from Twitter. When used appropriately and correctly, your following will grow and you’ll see customers begin to engage with the content you’re sharing.

To grow your presence online and increase business through your website, you need a sound SEO and digital marketing strategy in place. The goal of your SEO campaign is to drive traffic to your website, which leads to more conversions. Conversions can be contact boxes filled out, phone calls to your business, or a request

It was a busy week for some of us here at 1SEO. Departing on a cross-country trip early Sunday morning, I made my way to Seattle to attend Mozcon Local, an industry conference all about Local Search and the value it has for small businesses. Attending the two-day conference created lasting memories and I brought

Employers have been presented with a new platform to attract top talent to their business: Jobs on Facebook. If you have any job openings, you can feature those jobs on your company Facebook page. In the Facebook blog post announcing this feature, the social media platform made clear that due to the fact people are

There are endless opportunities to get your message in front of your target audience. The power of text message marketing is unrivaled. Text message marketing has a 98% open rate within the first 5 minutes. Today’s population is addicted to their smartphones. As a small business, you need to be taking full advantage of presenting


Good SEO and bad SEO. Content wise. SEO-friendly content has come a long way. Nowadays, without quality content and landing pages, your website has a slim chance of being found in search results. Search engines have evolved. User experience is of primary importance. Content marketing today is about finding the people with the right intent.


To maintain longevity and growth of your business, you rely on one thing. The trust of your customers. If you keep their trust, you’ll have a long-term relationship. If their trust dwindles, you’ll lose their business and they’ll find a competitor. There are a number of companies that just don’t understand the value of customer

A Romance Between SEO & PPC

Monday, 13 February 2017 by

Two digital marketing tactics that work together to help you achieve your goals. PPC and SEO. It’s a match made in heaven. You’ve been looking for the perfect partner your entire life. Sure, you’ll have some disagreements and you’ll have to work out some kinks, but you can’t live without each other. Sounds too good

Want to think outside the box when it comes to using social media to drive traffic to unique content on your website—even your homepage? Snapchat has introduced Snapcodes, giving its audience a new and unusual way to browse the web. Currently in beta on Android and in the updates on iOS software, users and businesses

In the age of Donald Trump’s Twitter feed and the failure of the Moments tab within the Twitter platform, the company has recently replaced “Moments” with “Explore” inside the Twitter app. The purpose is to make it easier for users to find the content they’re looking for inside the app. The “Explore” tab will feature


As a marketer looking to attract both talent and customers on LinkedIn, the company just introduced a new API solution that helps to improve engagement and deliver a positive ROI on LinkedIn. The company announced on their blog a partnership with DataSift to provide advanced data insights for B2B marketers. The partnership resulted in the


While many of us look forward to a showdown with two prominent and dominant NFL teams playing for a Lombardi trophy, millions of others are waiting on each commercial. Super Bowl ads take over the game. In today’s digital age, the best commercials from the top brands are leaking on YouTube and other social media

The digital landscape has changed, and so have your key performance indicators. Strategies that worked three years ago are no longer suitable for growing your business. Even rankings don’t mean that your business is growing and you’re attracting more clientele to your website. You have to think about your primary goals and how you can


Social media may be a hub for information, but it’s also a hub for money. How many of us skip commercials while we’re watching TV or stream our favorite online content from YouTube or Netflix? Imagine watching a video on Facebook, getting 20 seconds in and just when you’re getting interested, Facebook decides to make

Last week, Google confirmed they have started to roll out their intrusive mobile interstitial penalty to websites across the web. We were warned in August of 2016 that this was coming. Here’s what you need to know. Google will devalue any web pages in mobile search that include intrusive interstitials. This is another step towards

Millennials have grown up online. They’re the generation that was born from 1977-1995. And they’re the most educated generation, but they’re also the most budget conscious. Millennials are becoming your primary customers and clients, and as marketers, you need to find a way to get your message heard online. It’s a group that values connection,


Live video on social media platforms is increasingly becoming more popular. Brand and individuals utilize live videos to give their network a glimpse into their daily lives. Social media continues to deliver its users new and innovative ways to engage with audiences. Think about it. It’s authentic content. It’s not scripted. It’s immediate and unedited.

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