IN THE KNOW Insight, trends, information, and everything else that matters.

Did you know that you can schedule Facebook Live videos ahead of time? We’ll show you how to promote your live streams so you’re able gather your audience and have viewers as soon as the camera starts rolling. If you didn’t already know, Facebook Live video scheduling, scheduled broadcast sharing, and pre-broadcast lobbies have already

What can digital marketing do for your law firm? These 18 statistics show you how you can attract more clients by improving your legal marketing efforts. You just might find that what they prove most is that digital marketing will help you break away from the pack and, in turn, become the go-to law firm for your

As Instagram Stories dominates the visual media market with 250 million daily active users compared to Snapchat’s 166 million, a new competitor decides to enter the ring: Google Stamp. The Wall Street Journal reports that Stamp could be rolled out in the search results pages as early as this week. Google’s power move is an

PPC advertising offers a variety of advantages for your business. With a wide range of data that you can use to help structure your campaigns, you’re able to target prospects a lot more accurately. To get started, here are the main points we’ll discuss: PPC works towards your business goals. Easy entry, fast results. Measurable

A source informed 1SEO.com that Google is wrapping up recruitment for the launch of Google’s Home Service ads in the greater Chicago metro area. This indicates Google is preparing to launch the search feature for this market in the immediate future. Since August 2015, Google has been partnering with local businesses in California to display

How much thought have you put into online reviews? In 2016, BrightLocal found that 91% of people regularly or occasionally explore feedback from previous customers. Comments and those five little stars can seriously influence a buyer’s decision. Even if you don’t actively look for reviews, they often show up anyway while searching for a product or service. If

Speed up the process of attracting visitors to your website by putting your brand in front of people across a variety of social media platforms! Below we list different types of social sites, what’s in it for you, popular posts and examples of content marketing. Millions are waiting on each social platform. But it’s your

With 700 million monthly active users as of April ’17, Instagram is solidifying its position as the third most popular social media platform, behind only Facebook and YouTube. As Instagram strengthens its grip on the social media world, it’s time for more businesses to join the party. Increase brand awareness and build credibility by channeling a portion of your

Voice is making a splash. Google claims that over 20 percent of voice searches on its mobile app and Android devices account for voice search. What’s more, according to comScore, 50% of all searches will be voice by 2020. Assuming that this statistic holds true, advertisers will need to start focusing less on what people type

Your website needs to be a well-oiled and fueled machine to perform its best in search engines. Working with a quality SEO agency will take your business 0 to 60 in no time! Fuel After contacting our Sales Team, they’ll help you select the right grade of gas for your business, whether it’s regular, plus

It’s about time that you to shake things up with your headlines and descriptions for AdWords! Find out how you can raise your click-through-rates by writing more compelling, precise copy. With two 30-character limit headlines to work with, one of which usually includes your brand, and a description with an 80-character limit, we know there’s not a lot

Whether you were at the Google Partner Connect Event and need a little recap or you couldn’t make it and are looking for the cliff notes, here are three quick takeaways to help you grow your business online: 1. When mixed well, organic SEO and paid advertising make for a strong cocktail. Start out building

Flush your competition down the drain! Creating high-quality content is vital to the success of every digital marketing campaign—especially for plumbers. By attracting online users with a variety of engaging, industry related content and directing them to your website, your search rankings will begin to soar. Here are ten content marketing tips tailored exclusively for plumbers

Is your website optimized for mobile users? If not, it’s time you start considering your users’ perspective. Put yourself in their shoes and think about which devices they’re using to find information online. Check out the infographic below to better understand why designing your website for mobile devices is so crucial to providing a satisfying “user

On Tuesday, May 24th, it was announced at the Google Marketing Next presentation that advertisers will soon be able to integrate Google Optimize and Google Surveys 360 in AdWords. This means that advertisers will be able to perform A/B testing on components as specific as keywords. Even further, the integration allows users to merge consumer

On Monday, May 15, 2017, more than 50 members of the Bucks County Marketing & WordPress Consortium came here to 1SEO.com Digital Agency to soak up valuable information about digital marketing. The goal of the consortium is to gather local companies, marketing professionals, WordPress developers and individuals once a month, so they can discuss current and

Philadelphia is definitely an exciting city to be living in right now, especially since it has just been confirmed as the next test market for Google Home Service Ads. Things are going to be heating up for blue-collar businesses this spring. Google says the ads will launch by mid to late June, and begin by focusing

Google has confirmed that Philadelphia is the next test market for Google Home Services Ads. They will be testing 30-40 companies, reaching out to them directly. These companies are all well-recognized and trusted in their market. Google has said the Home Services ads will launch in Philadelphia by late June, and the sole focus for

https

Have you switched your website to HTTPS, a secured protocol that is the answer to data protection? If you haven’t, then you probably should. Google announced HTTPS as a ranking signal, and their index is starting to display secured pages over unsecured pages. They went as far as to publish a guide to maintain your

focus-search

Through the rise of fake news and content that is seen as disturbing or offensive, Google is fighting back. The search mogul recently announced three actions they are taking to combat the fake news phenomenon. Project Owl is the internal name for Google’s efforts, though the company has said there is no particular reason for

For eight years and counting, 1SEO has been providing the best in digital marketing services to clients just like you. Our hard work and determination has helped us achieve great results. We’re very proud of where we stand in the industry, with our employees, and our ability to generate conversions that grow our client’s businesses.

baseball-marketing

Baseball season is back. No more spring training. No more guessing what the 25-man roster will look like. It’s time to play ball. America’s pastime. The boys of summer. There are plenty of reasons to feel excited and pumped-up, both for baseball season and the marketing opportunities it presents. As you look to modify your

equal-pay-day

It’s April 4. It’s Equal Pay Day. At 1SEO.com Digital Agency, we stand for equal pay. In the U.S., women earn about 76 cents per dollar earned by men on average, but the causes of the gender pay gap are a bit more complicated. We are committed to doing our part to close the gender

internal-linking

For best user experience and to help direct your readers to other related articles or pages of your site, internal linking done properly will boost your SEO. It has to be done thoughtfully and strategically. It’s one of the most important aspects of your SEO and content strategy. You shouldn’t be linking to irrelevant pages

digital-trends

In today’s digital world, brands must be active and present on various channels. Knowing your audience means knowing the right channels where you’ll reach your customers and how to market to them. In digital marketing, there are many strategies and techniques that can yield results. They each complement one another, working together to help your

user-intent-content

Search engines are looking to provide answers to user questions and queries as quickly as possible. The more relevant your content is to the query, the more prominently your website will be featured. When creating your digital marketing campaign, a focus on user intent should be a top priority. For on-page content, blog posts, and

local-digital-marketing

We are fascinated by search. We search for everything, whatever we need. For businesses to grow and expand in their community, local search is crucial. If you’re falling behind your competition online, you need to strategize different avenues to leverage your brand. The best way for your business to earn more clients and market your

How many people still use Twitter? Some say it’s dying. But it’s an easy way to consume information without the depth of posts on other platforms. Businesses can learn a great deal from Twitter. When used appropriately and correctly, your following will grow and you’ll see customers begin to engage with the content you’re sharing.

To grow your presence online and increase business through your website, you need a sound SEO and digital marketing strategy in place. The goal of your SEO campaign is to drive traffic to your website, which leads to more conversions. Conversions can be contact boxes filled out, phone calls to your business, or a request

It was a busy week for some of us here at 1SEO. Departing on a cross-country trip early Sunday morning, I made my way to Seattle to attend Mozcon Local, an industry conference all about Local Search and the value it has for small businesses. Attending the two-day conference created lasting memories and I brought

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