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Best Practices for SEO-Friendly Content

20 February 2017 By Ryan Clutter in Content Writing

A Romance Between SEO & PPC

13 February 2017 By Ryan Clutter in Digital Marketing

Latest Posts

content-seo

Good SEO and bad SEO. Content wise. SEO-friendly content has come a long way. Nowadays, without quality content and landing pages, your website has a slim chance of being found in search results. Search engines have evolved. User experience is of primary importance. Content marketing today is about finding the people with the right intent.

customer-service-experience

To maintain longevity and growth of your business, you rely on one thing. The trust of your customers. If you keep their trust, you’ll have a long-term relationship. If their trust dwindles, you’ll lose their business and they’ll find a competitor. There are a number of companies that just don’t understand the value of customer

A Romance Between SEO & PPC

Monday, 13 February 2017 by

Two digital marketing tactics that work together to help you achieve your goals. PPC and SEO. It’s a match made in heaven. You’ve been looking for the perfect partner your entire life. Sure, you’ll have some disagreements and you’ll have to work out some kinks, but you can’t live without each other. Sounds too good

Want to think outside the box when it comes to using social media to drive traffic to unique content on your website—even your homepage? Snapchat has introduced Snapcodes, giving its audience a new and unusual way to browse the web. Currently in beta on Android and in the updates on iOS software, users and businesses

In the age of Donald Trump’s Twitter feed and the failure of the Moments tab within the Twitter platform, the company has recently replaced “Moments” with “Explore” inside the Twitter app. The purpose is to make it easier for users to find the content they’re looking for inside the app. The “Explore” tab will feature

linkedin-marketing

As a marketer looking to attract both talent and customers on LinkedIn, the company just introduced a new API solution that helps to improve engagement and deliver a positive ROI on LinkedIn. The company announced on their blog a partnership with DataSift to provide advanced data insights for B2B marketers. The partnership resulted in the

super-bowl

While many of us look forward to a showdown with two prominent and dominant NFL teams playing for a Lombardi trophy, millions of others are waiting on each commercial. Super Bowl ads take over the game. In today’s digital age, the best commercials from the top brands are leaking on YouTube and other social media

The digital landscape has changed, and so have your key performance indicators. Strategies that worked three years ago are no longer suitable for growing your business. Even rankings don’t mean that your business is growing and you’re attracting more clientele to your website. You have to think about your primary goals and how you can

video-advertisements

Social media may be a hub for information, but it’s also a hub for money. How many of us skip commercials while we’re watching TV or stream our favorite online content from YouTube or Netflix? Imagine watching a video on Facebook, getting 20 seconds in and just when you’re getting interested, Facebook decides to make

Last week, Google confirmed they have started to roll out their intrusive mobile interstitial penalty to websites across the web. We were warned in August of 2016 that this was coming. Here’s what you need to know. Google will devalue any web pages in mobile search that include intrusive interstitials. This is another step towards

Millennials have grown up online. They’re the generation that was born from 1977-1995. And they’re the most educated generation, but they’re also the most budget conscious. Millennials are becoming your primary customers and clients, and as marketers, you need to find a way to get your message heard online. It’s a group that values connection,

social-live-video

Live video on social media platforms is increasingly becoming more popular. Brand and individuals utilize live videos to give their network a glimpse into their daily lives. Social media continues to deliver its users new and innovative ways to engage with audiences. Think about it. It’s authentic content. It’s not scripted. It’s immediate and unedited.

social-media-marketing

In 2017, your goal as a business should be to grow and expand your social media presence. You want to reach more prospects and convert your followers into loyal customers or clients. You should be re-evaluating your strategy and looking at the current trends to help your brand stand out. While we don’t want every

amazon-go

Wouldn’t it be great if you could avoid the long lines at grocery stores? Even with self-checkout, we still deal with lines. Amazon has pioneered the effort for advanced shopping technology with Amazon Go. As a shopper, just grab the items you want, which are automatically added to your cart, and go. Announced in December

As we’ve reached a new year and have made new resolutions that we hope will last more than two weeks, it’s the time of year where we have to decide how we’re going to improve and expand in 2017. For business owners, it should be a focus on relationships. Relationships within your company between employees

year-in-review

The digital marketing world is becoming more complex. There are new trends and tactics beginning to take shape, and you can use these trends and shifts to help form the base of your marketing plan in 2017. While we expect more changes and shifts to come, with more importance being placed on certain aspects of

1SEO Gives Back This Holiday Season

Thursday, 22 December 2016 by

As the saying goes, Christmas is the season for giving. The spirit of generosity shines through every gift you give and every cookie you bake. We put a little twist to our holiday Winter (1)derland party this year, held at our office. Our clients generously donated various items that we placed in three gift baskets

As 2016 comes to a close and we’re planning our marketing campaigns for 2017, we’re going to need to formulate a strategy. It was a unique year for SEO and the advances of Google. We’ve seen numerous advancements and changes as we gear up for a new generation of search and social marketing. It’s all

In Philadelphia, the phrase “trust the process” has been thrown around frequently. That’s ever since Sam Hinkie became the GM and the team continued to tank as they ended up with lottery picks in four consecutive seasons. It started with a trade of All-Star point guard Jrue Holiday on draft night in 2013. Thus, the

It’s about to be 2017. The world has gone social and video marketing is beginning to stand apart. Individuals and brands alike are creating stories and time-limited videos on Instagram and Snapchat every second of every day. Consumers are eating it up. Then Snapchat thought of a brilliant way to enhance Google Glass, and give

Are you utilizing social media as part of your holiday marketing campaign? Shoppers are flocking online to learn about the latest products, look for deals, and try to get their holiday shopping completed without leaving the house. If you plan correctly, social media can help you gain traction with potential customers. When executed, you’ll build

The biggest shopping day of the year, when you don’t have to leave the comfort of your own home, saw a record-setting $3.45 billion in online sales. The previous record of single day sales happened just a few days before Cyber Monday, when Black Friday netted $3.34 billion. We’re living in a digital era, where

mobile-first-indexing

It’s been a week since Google announced mobile first indexing was set to go live. It has been in the works for a few months, and the search industry became aware when Google’s Gary Illyes announced the switch at Pubcon in October. It was later brought up again at the SEJ Summit in New York

  Think back to the movie that made you cry the most. What was it? Titanic? The Notebook? Jurassic Park? For me, it was A.I. Artificial Intelligence. That might sound like a strange movie to cry during, but trust me, if you see it, you’ll understand. Even though it’s been years since I first watched

As September has begun, the weekend focus has shifted from beach trips and barbecues to football season. Water cooler talk inside offices sound more and more like NFL Network’s Fantasy Football Live, while everyone’s favorite team has a great chance of hoisting that Lombardi Trophy in February. Whether you’re a football fan or not, millions

With each passing year, technology is changing the way people consume media. In gaming, there is a shift toward virtual reality and cross-platform play, while Netflix, Hulu and Amazon Prime have altered the way we watch our favorite television shows and movies. Apple Music, Google Play and Spotify have revolutionized the way we listen to

Just when you think social media advertising can’t get any better, Facebook proves us wrong again. Yes, Facebook advertising has stepped up and rolled out a quicker and easier way for potential leads to contact your business without having to leave their app. These new ads slowly came out earlier this year, but have just

As the world’s best athletes settle into Rio de Janeiro for almost three weeks of competition, the world’s best marketers are trying to leverage their brands to gain traffic to their website from new clients. While most Olympic viewers will be watching at home, we’re living in a mobile world and those tuning in will

Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time. It takes commitment and creativity. It’s more than just recycling a

When dealing with a Google AdWords account, in a far majority of cases the bottom line of account performance is the amount of conversions acquired and the cost associated with bringing in each conversion. As digital marketers know, there are multiple touchpoints a user may have with a website before converting, so providing proper credit

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