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A Complete Guide to Google’s Local Services Ads

27 September 2018 By Vicky McGowan in Advertising, Digital Marketing, Local Listings

Top 3 Digital Marketing Strategies for the HVAC Industry

12 September 2018 By Gia Cattaneo in 1SEO, HVAC

Smile! You’re Online: 10 Painless Ways to Enhance Your Digital Presence

27 August 2018 By Gia Cattaneo in Digital Marketing

Signed, Sealed, and Delivered: 6 Digital Marketing Tips for Your Law Firm

21 August 2018 By Christopher Shirlow in Digital Marketing

Rocked to the Core: What Google’s New Broad Core Algorithm Update Means for Your Business

06 August 2018 By Christopher Shirlow in Technology

Latest Posts

A Complete Guide to Google’s Local Services Ads

Google, as most know, is a massive search engine conglomerate with over a billion daily active users. If you lined up all of the leading search engines that we use today (Yahoo!, Bing, DuckDuckGo, etc.) Google’s worldwide market share towers over the rest, sitting nicely at almost 90%.

Top 3 Digital Marketing Strategies for the HVAC Industry

In this day and age, having an online presence is critical to the success and growth of any company. According to the online statistic giant, Statistica, the number of consumers accessing the internet worldwide sits at 48.9% with projected growth to 53.7% by the year 2021.
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Smile! You’re Online: 10 Painless Ways to Enhance Your Digital Presence

The digital age is officially here. And let’s face it; if you’re a dentist, the competition is stiffer than ever. So if you’re still relying on patient referrals and advertisements in the local yellow pages to find new business, then your dentistry is going to be left behind. It’s likely that your competition is using
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Signed, Sealed, and Delivered: 6 Digital Marketing Tips for Your Law Firm

Trust. It’s often cited as the most significant deciding factor when it comes to choosing an attorney. While you probably still get plenty of referrals from clients who trust you, there’s a much broader audience out there of people who need your services, but don’t know who you are and if they can rely on
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Rocked to the Core: What Google’s New Broad Core Algorithm Update Means for Your Business

On August 1st, Google announced that they had released a broad core algorithm update earlier that week. As usual, it has SEO experts, webmasters, and business owners across the world scrambling to investigate fluctuations in their ranking. While many of these people were hoping for an increase in website rankings, many others’ rankings are rapidly

New YouTube Music Streaming Subscription Coming Soon: What This Means for Google Play

With physical media on its way out, streaming services are on the rise. One popular music streaming service is Google Play Music. Let’s take a look at all of the information we currently have on Google’s music strategy and what Google Play Music subscribers can expect moving forward. How Does the Current Subscription Work? As

Google AdWords is Changing: Are You Ready?

It’s been going strong for 18 years, but Google AdWords is changing. What started as a simple platform with one goal in mind, to easily connect people with online businesses, has evolved into so much more. Today, Google AdWords grants marketers the opportunity to reach consumers not only through Google Search, but across many other

4 Pay-Per-Click Tactics Your HVAC Company Needs to Start Using Now

In an overcrowded HVAC market, it can be hard to stand out amongst the competition. You’ve tried numerous traditional marketing tactics like direct mail postcards, radio broadcasting, and magazine ads, but the phone still isn’t ringing like you were hoping. If you’re tired of investing your HVAC company’s hard-earned dollars into marketing campaigns that aren’t

Facebook Alert! Changes Coming to Saved Audience Targeting: How You Can Stay Ahead

You’re likely aware of Facebook’s recent decision to give up third party data sources, but what you may not know is which specific demographics and behaviors they are discontinuing. By utilizing partner categories, Facebook was allowing brands and agencies to target people based on their offline behaviors outside of the platform. These options ranged from

3 Things To Know About the New Google My Business for Agencies & Platform Partners

As a local business’ best friend on the internet, for three years Google My Business has helped thousands of brands and companies get found online through a simple and easily manageable interface. From a small local business standpoint, the benefits of having a Google My Business profile cannot be understated. Not only will it give

The Net Neutrality Repeal Is Official: So What Happens Next?

As of June 11th, 2018, it’s official: The Federal Communications Commission’s (FCC) repeal of net neutrality rules stands, giving internet service providers more control over the content we see and how fast we can access it. While some are saying that this is a big win for broadband providers across the nation, we probably won’t

From STEM to Blossom: How and Why Women Should Further Their Participation in STEM Careers

When it comes to STEM, you may already know what it stands for: science, technology, engineering, and mathematics. What you might not realize, however, is that STEM is much more than merely an acronym — it’s a state of mind, a philosophy of thought, and even a vocation. Just ask Marie Curie. This Polish-French physicist

The New Normal: How The E.U.’s New Privacy Policy Could Change The World

Chances are, no matter where you live, you’ve been inundated with a deluge of emails and notifications from companies and organizations updating their privacy policies. No, you’re not being spammed. In fact, this time, these newly updated privacy policies might benefit you. A new regulation that’s taking the European Union’s tech industry by storm is

An Unsettling Warning Issued by the FBI : Your Business May Be in Jeopardy

A worldwide attack from an elaborate hacking campaign linked to Russian ties has caused the FBI to issue a formal warning to all consumers, but especially small to medium-sized businesses and home offices. This malware botnet is a network of infected devices known as a VPN filter, and has already corrupted an estimated half million

The Season Of Change: How This Summer’s New Digital Policies Can Make Or Break Your Website

This summer is shaping up to be an exciting and tumultuous season in the world of digital marketing. New security measures and web indexing processes can either leave your business soaring high, or all washed up. Here’s what you need to know this season: It’s Time to Get Secure Effective this July, Google will require
  • Published in SEO

Facebook Under Fire

Behind the backlash against Facebook CEO Mark Zuckerberg As of March 2018, the public is increasingly on edge about the security of Facebook and the actions of its leader, Mark Zuckerberg (CEO). Due to information gathered from reporters at The New York Times, The Observer of London, and The Guardian, millions of Facebook users discovered

Marketing for the Future: How to Optimize for Voice Search in 2018

It’s always interesting to see forms of technology evolve before our eyes. Just as the last decade has seen the exponential growth of mobile devices on a global scale, we are currently experiencing a similar phenomenon with the expanding capabilities of voice search. With voice search now available on nearly every smart device from phones
  • Published in SEO

How Google’s New Portrait Mode-Like Features Can Benefit Your Business

Google’s Pixel 2 phone has possibly the most highly-developed camera of all modern mobile devices. The camera’s variety of features allows it to capture crisp, focused, and segmented photos. One of the main reasons for this is AI technology, which Google has utilized to produce better images out of the smartphone’s small lens. Some of

Google Launches New ‘Google Pay’ App for Android Devices

This week, Google rolled out their newest feature for Android operating systems, which they are calling ‘Google Pay.’ With this new release, the tech giant is replacing the existing Android Pay and Google Wallet apps by effectively consolidating the two. While the launch of Google Pay does not include a significant overhaul of the functionality

Facebook Tests The Waters With Downvote Feature

If you’ve noticed a new “downvote” option under comments on Facebook pages you view, congratulations! You’re part of Facebook’s newest test. The company is experimenting their new downvote button with 5% of Android users in the United States with the English language set as their default. This newest feature is in-line with their effort to

How to Rank Number One on YouTube for Local Search

Many digital marketers take YouTube for granted, treating as if it were any other social media platform — a huge mistake. You can’t simply post content on YouTube and expect success. You need to optimize the content as if it were a website. If you want your video to rank first on YouTube for chosen

Voice Search & Content: Bridging The Gap

As our lives become more stressful, we dream about having a personal assistant to keep us on track. Whether it’s Siri, Cortana, Alexa, or Google, voice search is becoming more integrated into our everyday lives. These intelligent personal assistants are able to do it all: tell us the weather, read the news, make a call,

5 Ways Choosing the Perfect Christmas Tree is Like Finding the Right Agency

Have you ever thought about how strange it is that many of us put dying trees in our homes for the holidays? Even though that’s not the point of this post, it’s an interesting concept to think about for a moment. What this post is really about is how two unique experiences relate to each

5 Trends in Site Design and UX that Will Help Your Business

We all know that the terms technology and advancement go hand in hand—the industry can’t, and won’t, stop growing. The same can be said about the Internet. New apps, sites, platforms, models and methodologies appear every day, and as a whole, the Internet has changed the way we exist. Thus, it’s no surprise that the

8 Essential Elements of Effective Facebook Advertising Campaigns

With two billion monthly users, Facebook is the single most popular social media platform in the world. It’s reach is enormous. The amount of data it collects on users is mind-blowing. And you can use it all to your advantage when advertising your brand. Here are eight essential elements of effective Facebook advertising campaigns:    Clear

9 Advantages of Using Bumper Ads on YouTube to Grow Your Brand

With the explosion of video content and the shrinking of attention spans, businesses looking to boost brand awareness have a perfect opportunity to do so using six-second bumper ads on YouTube.     If you don’t already know what bumpers ads are or what they can do for your brand, check out these advantages below: Cost-Effective
  • Published in PPC

How the New Facebook Messenger Chat Plugin Can Help Your Business

According to an article published on Search Engine Journal, Facebook says that version 2.2 of its Messenger platform will include a highly demanded customer chat plugin. In Facebook’s own words, the feature is intended to help businesses “reach customers in new and engaging ways”–and it certainly looks promising.   Ultimately, the Messenger chat plugin will

What Experts Say Are the Most Effective PPC Channels

Need a little help figuring out where you should be putting your ad spend? We’ve got you covered with the latest survey on PPC advertising. We pulled information from the 2017-18 State of PPC report produced by Hanapin Marketing to show you which PPC channels the experts say are “the most effective.” First, consider this:
  • Published in PPC

[INFOGRAPHIC] Average Monthly Spending on SEO in 2017

Categories Based on Company Size Enterprise 5,000+ employees Medium 101-500 employees Small 1-100 employees Average Monthly Spend on SEO by Size Enterprise 45% – over $20k Medium 46% – $5K+ Small 54.7% – $2,501+ Monthly SEO Budgets, by Company Size Enterprise-Level Companies Less than $1,000: 11%  $1,000 – $2,500: 6.0% $2,501 – $5,000: 7.0% $5,000 – $10,000: 20% $10,001
  • Published in SEO

3 Strategies that Will Put Your Digital Marketing Campaign on Steroids

Looking for new ways to enhance your digital marketing campaign and drive more traffic to your website? Need more conversions? Let’s not waste any time and dive right into it. Here are three strategies that will put your digital marketing campaign on steroids.   1. Video Content The digital marketing landscape is currently exploding with

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