Behind the backlash against Facebook CEO Mark Zuckerberg As of March 2018, the public is increasingly on edge about the security of Facebook and the actions of its leader, Mark Zuckerberg (CEO). Due to information gathered from reporters at The New York Times, The Observer of London, and The Guardian, millions of Facebook users discovered

It’s always interesting to see forms of technology evolve before our eyes. Just as the last decade has seen the exponential growth of mobile devices on a global scale, we are currently experiencing a similar phenomenon with the expanding capabilities of voice search. With voice search now available on nearly every smart device from phones

Google’s Pixel 2 phone has possibly the most highly-developed camera of all modern mobile devices. The camera’s variety of features allows it to capture crisp, focused, and segmented photos. One of the main reasons for this is AI technology, which Google has utilized to produce better images out of the smartphone’s small lens. Some of

This week, Google rolled out their newest feature for Android operating systems, which they are calling ‘Google Pay.’ With this new release, the tech giant is replacing the existing Android Pay and Google Wallet apps by effectively consolidating the two. While the launch of Google Pay does not include a significant overhaul of the functionality

If you’ve noticed a new “downvote” option under comments on Facebook pages you view, congratulations! You’re part of Facebook’s newest test. The company is experimenting their new downvote button with 5% of Android users in the United States with the English language set as their default. This newest feature is in-line with their effort to

Many digital marketers take YouTube for granted, treating as if it were any other social media platform — a huge mistake. You can’t simply post content on YouTube and expect success. You need to optimize the content as if it were a website. If you want your video to rank first on YouTube for chosen

As our lives become more stressful, we dream about having a personal assistant to keep us on track. Whether it’s Siri, Cortana, Alexa, or Google, voice search is becoming more integrated into our everyday lives. These intelligent personal assistants are able to do it all: tell us the weather, read the news, make a call,

Have you ever thought about how strange it is that many of us put dying trees in our homes for the holidays? Even though that’s not the point of this post, it’s an interesting concept to think about for a moment. What this post is really about is how two unique experiences relate to each

We all know that the terms technology and advancement go hand in hand—the industry can’t, and won’t, stop growing. The same can be said about the Internet. New apps, sites, platforms, models and methodologies appear every day, and as a whole, the Internet has changed the way we exist. Thus, it’s no surprise that the

With two billion monthly users, Facebook is the single most popular social media platform in the world. It’s reach is enormous. The amount of data it collects on users is mind-blowing. And you can use it all to your advantage when advertising your brand. Here are eight essential elements of effective Facebook advertising campaigns:    Clear

With the explosion of video content and the shrinking of attention spans, businesses looking to boost brand awareness have a perfect opportunity to do so using six-second bumper ads on YouTube.     If you don’t already know what bumpers ads are or what they can do for your brand, check out these advantages below: Cost-Effective

According to an article published on Search Engine Journal, Facebook says that version 2.2 of its Messenger platform will include a highly demanded customer chat plugin. In Facebook’s own words, the feature is intended to help businesses “reach customers in new and engaging ways”–and it certainly looks promising.   Ultimately, the Messenger chat plugin will

Need a little help figuring out where you should be putting your ad spend? We’ve got you covered with the latest survey on PPC advertising. We pulled information from the 2017-18 State of PPC report produced by Hanapin Marketing to show you which PPC channels the experts say are “the most effective.” First, consider this:

Categories Based on Company Size Enterprise 5,000+ employees Medium 101-500 employees Small 1-100 employees Average Monthly Spend on SEO by Size Enterprise 45% – over $20k Medium 46% – $5K+ Small 54.7% – $2,501+ Monthly SEO Budgets, by Company Size Enterprise-Level Companies Less than $1,000: 11%  $1,000 – $2,500: 6.0% $2,501 – $5,000: 7.0% $5,000 – $10,000: 20% $10,001

Looking for new ways to enhance your digital marketing campaign and drive more traffic to your website? Need more conversions? Let’s not waste any time and dive right into it. Here are three strategies that will put your digital marketing campaign on steroids.   1. Video Content The digital marketing landscape is currently exploding with

Clutch, a B2B market research firm, recently spoke with Lance Bachmann, President & CEO of 1SEO.com Digital Agency, about the future of search engine optimization and how emerging trends and technologies will impact SEO best practices. Clutch is a ratings and reviews platform, helping companies in the B2B space with their online reputation management through third-party,

Google appears to be staying true to their plan to expand Home Service Ads nationwide by the end of 2017. A source says they aim to launch or expand verticals in the following markets during October and November: Boston, MA Dallas, TX Detroit, MI Houston, TX* (TBD due to Hurricane Harvey) Miami, FL* (TBD due

Those who say history repeats itself are not wrong, especially if they are talking about art history. With infamous pieces such as The Fountain by Marcel Duchamp and The Spirit of Our Time by Raoul Hausmann, it is only reasonable that people would eventually emulate the styles pioneered during the Dada Movement. The Dada Movement

With the introduction of the new AdWords interface, Google will be moving the option to target specific household income groups from location targeting to the Demographics tab. Within the old AdWords interface, income targeting was restricted to the location targeting options, which means that selecting an income tier was based on guesswork. Advertisers would select

Let’s take a stroll down memory lane, back to 1996, when Microsoft mogul Bill Gates stated that content on the web undoubtedly plays a critical role. Fast forward to 2017, according to the Content Marketing Institute a whopping 89% of B2B marketers and 86% of B2C marketers are utilizing content marketing as their main strategy. It has even surpassed the use of traditional tactics, including search engine

Marketing Matters, Episode 16 Q&A with Kevin Sweeney, Vice President of Sales and Marketing at Lynch Exhibits To start, please tell us a little about your background? With my background in experiential marketing and brand — tying the two together — and understanding that everything speaks and every touch point the customer has, makes a

Even if you’re tight on cash, you can still get a great workout using some of the things you already have lying around at home. If you happen to have a giant tire or sledge hammer, you’re in luck!  Here are four workouts that you can try:    Workout #1 1. Lay the tire flat

There you are: seated comfortably with your arms resting on the desk and your face glowing in the pale-blue hue emanating from the screen before you. Armed with only a cup of coffee, your brilliance, and a list of keywords that you either: painstakingly ferreted out of mountains of data you probably weren’t qualified to

Earlier this month, Facebook introduced a new Watch tab that displays both recorded and live video content to US-based users. With a Discover option that lets users find new shows and a Watchlist that ensures they never miss the latest episodes of a show that they already follow, this feature makes it effortless for users

Ever think that videos might be helpful when checking out a business in Google Maps? Well, Google is now making it easy for Local Guides to upload videos to the app via Android devices, as announced in Google’s Local Guides Forum.      Local Guides are individuals who have signed up to participate in a program

No, it’s not just about throwing keywords on a page and calling it a day. When you want to entice people to your website, increase your search engine rankings, and get more conversions, it’s about a lot more than that. Okay, okay. So, maybe in the past, it was all about those keywords (before it

We all know that color can affect our mood and the way we see things. When it’s bright and sunny outside, we get excited and feel energetic. But when it’s cloudy and grey, we feel sad and the day always seems to drag. But what does all this mean in regards to marketing? Can the

Did you know that you can schedule Facebook Live videos ahead of time? We’ll show you how to promote your live streams so you’re able gather your audience and have viewers as soon as the camera starts rolling. If you didn’t already know, Facebook Live video scheduling, scheduled broadcast sharing, and pre-broadcast lobbies have already

What can digital marketing do for your law firm? These 18 statistics show you how you can attract more clients by improving your legal marketing efforts. You just might find that what they prove most is that digital marketing will help you break away from the pack and, in turn, become the go-to law firm for your

As Instagram Stories dominates the visual media market with 250 million daily active users compared to Snapchat’s 166 million, a new competitor decides to enter the ring: Google Stamp. The Wall Street Journal reports that Stamp could be rolled out in the search results pages as early as this week. Google’s power move is an