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Do Your Social Posts Turn To Leads?
Are your current efforts across social media platforms generating leads for your business? Are these social media profiles helping potential customers find your products or services?
In the digital era, working social media into your company’s digital marketing strategy is no longer optional if you want to remain relevant. Contact our experts today for a free, comprehensive social media audit and to schedule your free consultation.
Build Brand Awareness: Increase your business’ visibility by engaging with the right audience and using valuable content to guide them to your website.
Reach New Customers: Paid social media advertising allows you to reach outside of your existing customer base to build industry authority.
Improve Customer Satisfaction: Engaging with customers and prospects in real time helps build rapport and brand trust.
Increase Brand Loyalty: Encourage returning customers and increase loyalty by catering specifically targeted remarketing content.
Harness Social Media for Leads: Through carefully crafted ads and compelling content, transform engagement into ROI.
Reputation Management: Establishing a strategy for managing your brand’s online reputation and reviews is a crucial aspect of an effective digital marketing campaign. Not only can negative deter potential customers from considering your products or services, but they affect your search rankings.
Our social media specialists have assisted countless clients with developing an influential online presence. From managing accounts and interacting with customers to implementing content and promotion plans, our specialists will employ every strategy possible to ensure that your social media helps you gain customers and, ultimately, increase revenue.
In 2020, social media isn’t just a way to start a conversation with potential customers; rather, it’s a way to close more sales from those conversions. For businesses looking to advertise their products, services, or promotions, paid social media advertising offers lucrative, low-cost opportunities to get your ads in front of the right audience.
With an estimated 1.69 billion users around the globe, utilizing Facebook advertising creates unique opportunities for businesses across every industry to build brand awareness, refine their audience targeting methods, and drive more traffic to their sites or stores.
Now considered the third most used social media platform for business professionals, LinkedIn has surpassed Facebook as the most important social site for business to business (B2B) marketers. In fact, half of LinkedIn members have reported that they are more likely to purchase goods or services from a company that they have engaged with on LinkedIn.
Though YouTube is regarded as the second largest search engine in the world with over 2 billion regular users, it’s primary functionality is to connect users through video content and social interaction.
Not only does regularly posting to your social media pages help your business stay connected with your customers, but it even has the potential to improve your rankings across search engines such as Google.
Believe it or not, optimizing your company’s Google My Business (GMB) listing is essential when trying to get your website ranked across Google’s search platform. Though it may not seem like a typical social media platform, you can multi-purpose your social media content — or create new content altogether — on GMB to help your company generate leads, help customers find you on the map, and build brand loyalty through interactive reviews.
To successfully leverage social media marketing, it is essential to understand that every platform is dominated by different demographics and offers different advertising options. Our social media team has a thorough understanding of how to leverage these distinct features so they can help your business grow.
Our social media team will work with you to determine your target audience, your message, and your goals. Additionally, we will conduct thorough research to ensure that your business’ content connects with your customers. As we build your influence, we will work to build a new customer base and help you reach your goals.
Identifying the needs and goals of your business
Comprehensive Social Media Audit & Competitor Analysis
Identifying Your Target Audience
Drafting & Designing Your Creatives
A/B Testing Your Social Media Ads
Adjusting Your Paid Campaigns
Tracking & Reporting
Social media can generate revenue both in the short term and over time. Paid ads can expand your company’s reach to large audiences and help you reach target customers, familiarizing them with your brand, products, or services and priming them for a sale.
Social media marketing allows you to present your products and services directly to your target audience and entice those people to visit your website to convert. With detailed campaign reporting, you take the guessing game out of social media and see your exact return on investment.
Typically, businesses looking to build their social media presence and sell their products and services use Facebook, Instagram, Twitter, and Pinterest to reach their target audience. However, business owners and executives are also on social media, and we know where to reach them to effectively drive leads. LinkedIn, for example, is one channel through which many business owners discover new partner companies.
Aside from improving search engine optimization (SEO), increasing brand awareness, and taking up more real estate on the first page of Google, Google My Business gives your company the opportunity to give potential customers useful information such as your name and contact information, map location and directions, and valuable customer reviews. Additionally, you can use GMB to provide updates through images, videos, events, and other content.
It’s not about how much money you’re spending on social media marketing, but rather how you’re spending what you’ve got to work with. Social media marketing is more than simply placing ads in front of your customers. Rather, it’s about building and priming your audience so that it leads to an influx in sales as your target audience familiarize themselves with your brand. Our social media experts will work with you to understand your goals and establish a budget and strategy to help achieve your online objectives.
It depends on the type of ad campaign we’re running. For example, if factors like interests and geography matter to your business, we can get that granular in the reports we send you. From product-focused ads to lead generation and brand awareness campaigns, we measure ROI based around the value of each conversion, the number of conversions generated, and the spend on the campaign overall.