How Much Do Google Local Services Ads Cost?

With Google Local Services, you pay for service or business-related leads only. Here’s how it works:

You fix a weekly budget that limits the total number of leads you will receive in a certain week. The number of leads can change from day to day, but nonetheless, you’ll never spend more than your set weekly budget.

You also have the ability to dispute any leads that are invalid.

How Does Google Charge for Google Local Services Leads?

Advertisers using Google Local Services are charged for every lead they receive, and lead prices are set according to the city, so there will always be a flat price.

You’ll never pay more for leads than the amount you have specified in your weekly budget.


A valid lead is one that is related to your services offered or your business, and it can occur in the following situation when customers find your Google Local Services ad via Google:

  • You answer a phone call,
  • you speak with the customer about a service that you offer,
  • in the geographic market you’re targeting,
  • during your stated business hours,
  • and the call lasts for longer than 30 seconds.
  • Likewise, if you miss a call from a potential customer and then return the call.