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ARE YOU BEING FOUND ONLINE?
Are you getting new business to your roofing company online? Do you have a complete digital marketing strategy? If either answer is no, you’re leaving a huge opportunity on the table. Roofers can benefit greatly from excellent digital marketing that puts your brand name on the top of local search results, into Google Maps searches, on social media, and in PPC ads, driving traffic to a stellar website that converts users to clients.
We can help with all of it, or only the parts you need. Since 2009, we’ve helped thousands of clients, and we specialize in digital marketing for home services companies such as yours. Our 100+ expert digital marketers customize their work to your business goals.
One of the most important pieces of online marketing is SEO. When we optimize your website with keywords for services and areas that you want to target, more people will be able to find your business when they need their roof repaired or replaced.
For local businesses like yours, local SEO is absolutely crucial, helping to make your name show up when users search for local-based keywords and in Google Maps. We’ll set your site up for local success by optimizing your website, managing your Google My Business profile, and spreading your company info to the many aggregation sites on the internet.
When you get SEO services from 1SEO, we go through a thorough process to make sure your SEO is as good as possible. We evaluate your current site (if you have one), do competitor and keyword research, provide suggested on-page content, help organize your site, and do a technical SEO audit to fix any issues getting in your site’s way of ranking on Google.
While SEO gives your site long-term ranking power, PPC ads can shoot your brand name right into search engines, above organic results. That’s because we can use precise targeting to show ads to very specific groups of people who are most likely in need of a roofing contractor, leading a high rate of qualified leads.
PPC marketing works on keyword bidding (we help choose keywords and the proper bid price) and quality score (which determines if your site is a good landing page for a given search). We fine-tune your campaigns as time goes on and we collect more data. We’ll ensure that the page that users arrive on speaks to their immediate needs, and that it makes it easy for them to find the information they’re looking for.
We’ll also help you take advantage of unique opportunities for roofers such as Google Local Services Ads. To participate in Google Local Service Ads, we’ll help you acquire the “Google Guarantee” that gives your business credibility and puts you at the top of search results. In this model, you pay per lead, not per click, making your marketing efforts that much more efficient.
1SEO is a Premier Google Partner, something that only a few of the most elite agencies in the country can claim. This means that our PPC specialists are certified in Google’s advertising products and that they’ve proven that they can get results for roofing contractors like you. They also participate in ongoing training to stay on the cutting edge of paid advertising.
Some roofers might dismiss social media as just something to idly pass the time and share pictures with friends, but for your roofing company, social media can be a powerful marketing tool. It’s not only a place where you can showcase your company’s personality, but also one where you can attract customers looking to purchase a new roof.
Social media platforms employ highly targeted advertising models that you can exploit for a low price. And the visual nature of social pairs well with roofing, allowing you to show off your work. Our social media team is well trained to target specific demographics in the local area, ensuring you get your money’s worth with a social media marketing campaign.
Each element of your marketing campaign ultimately hinges on one thing: your website. If your roofing company’s website looks outdated, isn’t easy to navigate, or doesn’t load quickly, it could make all your other marketing efforts go to waste. Get great website design services from 1SEO’s talented team of designers, developers, and SEO strategists.
When we build a custom roofing website for you, one of the main ideas that we will consider is how to maximize your conversions, or the number of people who contact you after visiting your site. We will design a mobile-friendly site that minimizes scrolling by putting all of the most important information at the top of the page. Your website is how visitors will form a first impression. What does yours say about your roofing business?
When you work with 1SEO, it’s all about you and your business goals. We’ll evaluate your current marketing strategies and suggest a plan that’s efficient and cost-effective. We’ll get you what you need, not what you don’t. We have a proven track record of generating real results, particularly for small, local businesses. Contact us today for a free consultation!