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Dominate Your Local Search Results!
Looking to drive in more local business? 1SEO Digital Agency’s local SEO services will build your online presence and help you get found on Google.
With over 97% of consumers searching online to find local services, if you’re not utilizing local SEO solutions to stand out in the search engine results pages (SERPs) and grab the attention of your target audience, you’re likely losing customers (and revenue) to the local competition.
As a Google Premier Partner, top 1% nationwide, we have a proven track record of generating local traffic and qualified leads to our clients’ sites, optimizing their websites and online presence, and strategically improving their SEO rankings.
As an award-winning provider general SEO services, we look for every way to help move your site to the top of search rankings. For local businesses, a focused effort toward excellent local SEO is crucial.
As a small business looking to make a big impact in the digital space, there are a few relatively basic steps you can take to augment your brand’s presence across search engine platforms, notably Google, given that they own over 90% of the global search market.
When trying to get your business ranked higher and perform better on Google’s search engine results pages (SERPs), it’s important to understand how Google “scores” your site’s pages.
Google’s machine learning technologies, also commonly referred to as spiders/bots, index the pages of every website by “crawling” them. The bots look for key phrases to understand what your site is all about. This helps Google categorize your site, and direct end-users to correct places. Google is regularly making updates to its algorithm, so it’s important to understand the advancements in the search engine community to improve your site’s placements.
Basic website optimization involves targeting heavily-searched keywords with pages that give users the information they want. The process isn’t too different from general SEO. We use SEO tools to find out what terms are searched most, we look at high-ranking competitors to see what performs well currently, and we outline pages that satisfy the keywords. Webpages have a few important places to place keyword-driven content:
You’ve probably seen Google My Business profiles appear next to organic results when searching on Google, whether you search for a particular business or something for general like “restaurants near me.” Google aims to put all pertinent information about a business in front of users. To make the most of this opportunity, you should create a Google My Business profile with thorough, accurate information about your business. This sends a strong signal to Google, putting you in the thick of the SEO game.
Backlinks are links across the internet that direct users to your website. Google will place more value on a site with a number of quality backlinks, considering those pages to be the most relevant and trusted.
In local SEO terms, citations are listings of your business on other websites, apps, and social media platforms. Yelp, Foursquare, and Angie’s List are three examples, allowing helping users find information and reviews of local businesses. It’s important to submit accurate business information, giving you more exposure and sending more SEO signals to Google. Your local area likely has smaller websites helping people find businesses, another opportunity to submit your business’ information.
Basic website optimization involves targeting heavily-searched keywords with pages that give users the information they want. The process isn’t too different from general SEO. We use SEO tools to find out what terms are searched most, we look at high-ranking competitors to see what performs well currently, and we outline pages that satisfy the keywords. Webpages have a few important places to place keyword-driven content:
When someone searches for a local business, what do they see? They almost always see Google’s Local Map Pack, commonly referred to as “The Big 3,” the three most relevant, local businesses that appear in a box just below the paid advertisements of the search engine results page.
The Google Maps app has become more commonly used as a mini search engine itself. When people are on the go and they search Google Maps for something locally, Google’s ranking algorithm again comes into play. For retail and food businesses, appearing on Google Maps is particularly beneficial.
It’s important to point out that the search results displayed by Google are not the same for everyone who searches a particular keyword. Your physical location and your personal search history will affect the rankings. You may be surprised to find that, especially in densely populated cities, search results change a lot every few blocks!
When you work with 1SEO Digital Agency, our team will work with you to ensure your marketing goals are met, if not exceeded. Here’s a breakdown of our process for new clients:
The first step along the road to local SEO success begins with a conversation. In order to provide a customized solution, our team needs to have a clear understanding of your company and your goals. We’ll want to know about your current digital marketing strategy: your website, advertising efforts, and social media accounts.
During the discovery phase of your onboarding process, we’ll cultivate a thorough understanding of your business, your industry, and the competition you’re up against. Through in-depth keyword research, competitor analysis, and technical audits, we’ll establish the key performance indicators (KPIs) for your local SEO campaign. More importantly, we’ll be able to provide our recommendations to build your local SEO strategy.
To ensure a successful launch, we’ll kick things off with a call to meet your team, set up your account and begin building the campaign. During the onboarding process, it’s essential to establish clear communication expectations and the channels through which we’ll be collaborating. Before launching your local SEO campaign, our team will sit down with you to review our keyword research and the most pressing matters of your website’s technical and UX audits.
For Google, the most important aspect of a website is the user experience (UX). You may very well have a superior product or service to that of your competition, but if your site doesn’t satisfy the needs of the end-user, it will never rank on the first page of Google. To ensure you’re providing the optimal on-site experience for your customers, our SEO experts will review:
For Google, the most important aspect of a website is the user experience (UX). You may very well have a superior product or service to that of your competition, but if your site doesn’t satisfy the needs of the end-user, it will never rank on the first page of Google. To ensure you’re providing the optimal on-site experience for your customers, our SEO experts will review:
SEO takes a while. You won’t likely see improvements right away. We’ll monitor performance, provide reports, and suggest additional strategy.
Though crucial to the overall performance and presence of your company’s website, search engine optimization is only a piece of the puzzle when searching for success online. In addition to our local SEO services, 1SEO Digital Agency offers a full suite of digital marketing solutions to help our clients achieve their goals. These services include website design and development, pay per click advertising (PPC), social media marketing, video production, and much more.
We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.
