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HOME SERVICES MARKETING WITH IMPACT
The wonderful thing about SEO for home services companies is that it simply has the most impact of any digital marketing strategy. Ninety-three percent of web traffic comes from search engines. Search engine optimization is the primary driver of traffic to your website.
For small-to-medium-sized home services companies, most of that traffic will come through strong local SEO. You won’t get traffic from people across the country. What good would it do you anyway? As a provider of excellent home services, you help customers in the local area. And as a provider of award-winning SEO services, we’ll help you get those customers.
Search engine optimization is the effort to manage a website and webpages to appear at the top of search results for keywords relevant to your business. If someone nearby goes to Google and searches, “plumbing services,” whose page shows up first? With a great website and a smart SEO strategy executed to perfection, it could be yours.
Boiled down to the basics, SEO consists of keyword research to show you what people search for the most and creating pages that satisfy the user’s search. When you get into the details, there’s much more to it than that, and it’s easy to come up short. That’s where we come in. We’ve helped thousands of clients win the SEO game, and we can help you too.
What happens when you sign on with 1SEO Digital Agency? How do we get more traffic to your site? Here’s the SEO process in its simplest form:
Which phrases do people search for when they need home services? We do the research, and you approve the keywords. Choosing keywords gives us a target to shoot at.
We outline new pages or improvements to existing pages. We use the keywords in titles, headings, content, and URLs, and we make sure to include content that serves users while satisfying SEO best practices.
People like well-organized websites, and Google does too. Before we get started with SEO, we’ll audit your website and make adjustments to the URL structure, linking structure, and navigation menus if necessary.
Technical SEO involves all the website parts you don’t see on screen, but can ruin all your efforts if not done right. We’ll run your site through a checklist of tech SEO items, such as page speed, sitemaps, broken links, hidden files, duplicate content, and secure encryption.
SEO is incomplete without links from other sites to your site. For a local home services company, links on aggregation and review sites are easy to get. You can also try to get links on news sites, community sites, and sites for other companies you have good relationships with.
Local businesses need local SEO, and we’re experts at it, ensuring that your brand appears in traditional search results and Google Maps for customers in your area. Good local SEO involves a picture-perfect Google My Business profile and information that’s consistent across the internet, and our SEO team uses best practices for both.
Some additional keyword research can go a long way for local SEO. Depending on your service area and whether you serve a big city, your overall site strategy may change. Should you create local pages, and if so, for which cities and towns? We’ll find out and make sure you’re making the best decisions for local SEO success
If you’re interested in SEO for your home services business, you’ll probably benefit from using several of our digital marketing services. In addition to SEO, we provide award-winning website design for home services, PPC for home services, and social media for home services. Talk with us for a free consultation about your entire digital marketing strategy. We work to serve you and help your business succeed.