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When 1SEO Digital Agency started in 2009, our very first client was a painting company … and they are still with us today! Just stop reading and call us now to get award-winning digital marketing services that will transform your painting business.
You’re still here? Okay, we’ll assume you want to learn more about digital marketing for painters. Painting companies excel at marketing online when they have a helpful, trustworthy website, and use solid SEO, smart PPC, and creative social media strategies to drive traffic to the website and calls to your phone. What does all that mean, and how can you do it? Keep reading.
Companies need websites, and in this day and age, they need good websites to make customers feel confident dealing with them. What’s a good website for a painting company? It should look nice, work well on mobile and desktop, advertise your reputation for great service, show off examples of your work, and help people contact you easily.
1SEO Digital Agency designs and develops great websites for business just yours. We’ll work together with you to make sure your brand is properly represented while taking all the legwork off your plate. And when we’re done, you own the website, which isn’t the case with every digital agency. We don’t hold it hostage to keep you working with us; we’re confident you’ll want to anyway.
Our website design services always make SEO a priority, with a structure that allows for effective pages and code that meets all technical SEO guidelines. Your website will be like your painting jobs: top of the line, and people will actually see it! What is SEO and how do you do it well? Keep reading.
Search engine optimization is a necessity if you want to get new customers to your website when they search for painting services. Google and other search engines crawl your site, look for keywords, look for your location, assess the site’s value, and get clues about your reputation from around the internet to rank your site among your competitors in the area.
Painting contractors have a simpler, direct SEO challenge than some industries. SEO hinges on key phrases that people search for, and with painting, it’s rather simple. Painting is painting. But even painting has unique SEO opportunities to draw in customers. People search for residential, commercial, and industrial painting, interior and exterior, cabinet painting, garage floor painting, power washing, sandblasting, lead paint removal, drywall installation, and more. Whatever your company can do, you can target keywords for it. And with our SEO services, you can be sure you’re doing it right.
Painting contractors are usually small, local businesses serving the nearby areas. That means that local SEO is huge for the painting industry. With strong local SEO signals, like a Google My Business Profile, citations from other sites, and consistent keyword targeting, you give yourself a great chance to market organically to people in your area. 1SEO Digital Agency are experts in national and local SEO and can help your company dominate the SEO game and enjoy an influx of search traffic to your website.
The one drawback about SEO is that it can take time. Good SEO sets you up for consistent organic traffic, but it may take a while for Google and other search engines to move you up the ranks. How do you drive traffic at a moment’s notice? PPC can help with that. What is PPC? Keep reading.
PPC stands for pay per click, and it’s an advertising model that gives businesses a chance to appear in the ads above organic search results. When you do a Google search, you’ll likely see that the first few links are marked as ads. These are PPC ads, and websites bid on placement, then pay only when someone clicks on the link.
These ads are usually clicked on less than the placements earned through SEO — users have developed a habit of passing over them — but they more often convert to leads and sales. Users who click on them have a higher buying intent. In other words, they work, and that’s why so many companies buy them.
When operating our PPC services for businesses like yours, we use an approach similar to SEO. We find the best keywords to target, create enticing text for the ad, and send users to a helpful landing page. Over time, we collect data to see how well it’s working, so we can make changes to improve its efficiency and effectiveness. We do this at an expert level, which is why 1SEO Digital Agency is recognized as a Premier Google Partner, in the top 1 percent of all marketing firms.
Amidst the celebrity gossip, political arguments, and silly jokes social media is known for, local companies like yours spread their brand name and connect with customers. Social media marketing, when done right, leads to real, measurable business growth.
Paid social media advertisements are just like regular advertisements mixed into people’s social media feeds. Each platform has some unique traits, but in general, you can target users by age, gender, location, and interests. Just like we do with PPC metrics, we analyze the engagement your social media ads get, so we can continue tweaking and optimizing. You don’t have to “measure twice, cut once” with social media marketing. You can measure and cut as many times as you want.
To a lesser degree, small businesses can grow their brand through organic social media. We’ll make sure your accounts represent your company well and showcase highlights, whether they be pictures of completed painting projects, testimonials from happy customers, or creative, shareable content. Whatever will help your brand, we’ll help you get it right.
You’re still here? Call us now for a free consultation about a fully-formed digital marketing strategy for your painting business.