Did you know that up to 80% of consumers research a business online before visiting in person or buying something?
Having a website is essential for your business, as it helps you secure more customers. It also helps your customers understand what you do and your company, which can help to build trust with your customers.
But getting your website right can be tricky. Luckily, we have all the answers on building websites for small businesses, including ‘how many pages does a website have?’ and ‘what information should be on my website?’ Keep reading to find out everything you need to know.
Small businesses are always looking for ways to save money, whether it’s on your content strategy or your office space. However, it is essential that your small business has a website, so you can’t cut costs here by not having one.
If you need a website, the first thing you need to do is plan what you want on it and work out the website page count. Entrepreneurs and small business owners who have no experience running a business often don’t know how many pages they need on their website. That’s where 1SEO’s expert website design team comes to the rescue.
Although there is no right or wrong answer when it comes to website layouts and pages, your customers might expect to see a generic layout. This is why it’s best to choose the standard pages that other businesses within your sector have so that your target audience has an easy time navigating to the product or service they’re looking for.
When a customer is confused by a website layout or pages and can’t find the information they’re looking for, they are more likely to bounce or leave your website. Upon leaving your site, their next destination will most likely be one of your competitors’ websites to see if they can offer them what they want.
According to Forbes, you should create pages that are standard for small business websites. For example:
Other pages that are relevant to your small business (for example, a blog or testimonials).
These eight pages (and any other additional pages) will help your customer navigate your website with ease. Ensuring that your customers can find what they’re looking for is essential for building trust and finding new customers.
The standard pages above can help you breakdown your website plan. But what information should be on each page, and how do you ensure your customers are engaged with each page?
Your business’s homepage is the page that most people will first see when they come onto your website. That’s why you need to explain what you do and who you are. You need to produce a catchy, intriguing introduction into your brand that captivates your audience right away and sucks them into the site.
Along with a short description of your business and what you do, you should also include a brief explanation of your services or products. Your homepage needs to catch your audience’s eyes, load quickly, and look professional so that your customers stay on your site, click around to other pages, and potentially give you their business. You’ll also want clear, easily seen call-to-action (CTA) such as a call now button or contact form above the fold on your homepage, and make sure your name, address, and phone number (NAP) is prominent on your website’s homepage.
Aside from learning about which problems your business can solve for them, customers who land on your website also want to know more about you before giving you their business. After looking at your homepage, many customers will be intrigued to learn more about your business. Your about us page should include a summary of who you are, your company history (and why you choose to start your business), and what makes you different from your competitors (and why customers should do business with you instead of them).
You might also choose to add any achievements on your about us page. For example, if you’re an award-winning business, then this is a great place to advertise those awards. You can also include information and/or photos of your staff here too (although, if you prefer, this can have its own page).
If your business sells products, then this is the page where you show what you sell. You need to provide details about your products, a description of the item, links to pages that are similar to that product, photos of the products, and why your customers should buy the products from your business.
Product reviews from other customers are a great way to encourage other people to buy your products. You might also want to think carefully about the layout of your products. Do you want them in categories, or do you want them all as individual pages?
You might choose to have a separate page for your team instead of having it on your about us page. Both work well for small businesses. However, companies with larger teams might decide to have a separate page for their team.
Include information and details about your employees and people who work at your business. It’s also a good idea to include photos of your team, so your customers can put a face to the names of your business. Potential customers want to get to know you outside of the business; give them the opportunity to make a more personal connection with your brand.
Your contact us page is essential for customers who want to get in touch with you. This page should include details about how your customers can contact you, for example, by phone, email, or by sending you a letter to your office.
Alternatively, you might choose to add a contact form on your contact us page. You should also include your social media accounts on your website so that customers can connect with you and contact you through these channels.
Additional pages are optional and depend on your business. You might decide you want to add an FAQ page, so your customers can look up common questions and get the answers they need.
Or you might decide you want a blog page. Blog pages allow you to regularly update your website’s content (which helps to stay relevant for SEO purposes) and to provide useful information for your customers (which helps to build trust and authority with your customers).
There is no definitive answer for ‘how many pages does a website have’. The amount of webpages is entirely up to you and what feels right for your business. However, many small businesses choose to create eight or more standard pages for their websites.
Remember to create a website that is easy to navigate and use; otherwise, your customers will get confused and will leave your website. Want to see how your current website is performing? Try out our instant website grader tool for free!
Do you need help building your dream website? Get in touch with our award-winning team now to discuss your website requirements and to see how we can help you with our free digital marketing assessment.
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