eCommerce SEO

eCommerce SEO Marketing

SEO marketing makes up a significant portion of our SEO services for eCommerce companies. In order to provide the best SEO for eCommerce sites, we’ll sit down with you to discuss your company’s goals, marketing strategies, brand identity, and more. Then, we’ll create a custom eCommerce business SEO strategy to implement together. 

One reason we’re a great choice for your eCommerce SEO marketing strategy is that we’re very experienced with small and medium-sized businesses. In fact, we often say that small businesses are our bread and butter because so many trust us to take care of them. While there are many conveniences offered by “big-box” eCommerce stores such as Amazon, we intimately understand you’re trying to offer your customers something they can’t get by buying their products through a massive company. Part of strategizing eCommerce business SEO is establishing ways to let your brand identity shine through, while also providing a space to create positive, personal relationships with customers and site visitors alike. 

Another reason 1SEO consistently outperforms the competition is that we’re extremely focused on customer service. We want YOU to be satisfied with OUR service before anything else, and that means we focus our efforts on constant communication, transparent planning, and showing real results so you know exactly where your marketing budget is going.

Crafting Effective eCommerce SEO Strategies

Here are just a few parts of eCommerce SEO we can plan out with you when we sit down for our first meeting. Any and all of these elements can vastly improve your website’s ranking, your conversion rates, and your customer satisfaction, so they’re all worth learning a little more about!

Keywords, Keywords, Keywords

The most basic building block of SEO for eCommerce is a good keyword strategy. What terms do people search most when looking for your types of products? What keywords do your competitors use? Our eCommerce SEO experts use industry knowledge, specialized tools, and years of experience — including real-world case studies — to figure out the perfect eCommerce SEO keywords to include on your website. 

Keyword research isn’t an exact science. It takes some experience to choose your targets wisely. Depending on your product offering and the competitiveness of your space, you may not always want to go after the keywords with the largest search volume. And depending on how your site is structured, you may want to direct traffic to category pages or more specific product pages. It’s all about giving users the best experience possible.

The great part of partnering with a digital marketing agency is that you don’t need to do any keyword research or even know how to start researching keywords. We do the heavy lifting for you by providing you with a list of keywords, so you can approve or make necessary changes to the list as you see fit. Once you’ve decided which keywords you’d like to focus on, we can work on implementing them into your online profile through your on-page content, in your blog posts, and even in your social media.

On-Page eCommerce SEO Content

“On-page” content is exactly what it sounds like: the content on each page of your website. You may not have known this, but high-quality on-page content is crucial to establishing the best SEO for eCommerce sites.

If you offer a lot of different products or already have an eCommerce website with hundreds or even thousands of web pages, figuring out how to start fleshing out your onpages can be stressful. That’s where 1SEO comes in! We will help with eCommerce SEO optimization for each one of your important on-pages in a way that is natural and clear to your customers. 

Just starting up your eCommerce website? That’s perfectly fine, too — in fact, beginning with SEO in mind helps your company grow faster. We can craft brand-new on-page content for you that will get your website ranking where you need it to in no time. Although SEO can take a little while to pay off compared to social media marketing and other more “immediate” services, it’s one of the most worthwhile investments you can make for the sake of your company.

The best SEO for eCommerce sites contains both elements that are useful for users and elements that can be indexed by search engines. Here are just a few of the many different elements that are important to eCommerce SEO:

• Meta titles are the “official” title of a page which appears in the tab at the top of a web browser as well as the search result for a page.
• Meta descriptions are a short description of the page, which is shown underneath the link in search results.
• Main headings (called H1s) are the title of the page users see on the page itself, usually in large, bold text.
• Body content is the webpage text shown for a user to read, which on an eCommerce site is usually an image, a description of the product, and its specifications.
• Images can help legitimize your pages, especially for a site selling physical products, and they contain their own set of titles and descriptions that search engines see. 
• Subheadings (called H2, H3, H4, etc.) help structure the page content. 
• Filters help customers find the right products.
• Buttons allow customers to buy products with a simple click.

All of these on-page elements are designed to help users, and Google notices. Having high-quality on-page content gives you the greatest chance at reaching the top of search results. Don’t waste your time experimenting with changing website features or testing out marketing ideas that might not work. Ensure your business starts booming with proven, time-tested eCommerce SEO services from 1SEO! 

Get Organized

Many people overlook organization for their eCommerce sites, especially if their site has grown from a few sparse pages to a large database of products over the years. However, good site organization is crucial to eCommerce business SEO. This is because Google’s “bots” crawl your website much like a human would. They start at the homepage, then “click” on links to find more pages, which they assess to see what value they provide to users. Google wants to see sites that are easy and logical to navigate.

Poor site organization is a surprisingly common problem in eCommerce — even among large companies that have otherwise flawless websites. With many online stores carrying hundreds or even thousands of products, proper site organization requires smart, thorough planning. Our SEO experts can set you up with a plan for a new, more organized site or help detangle your existing site.

Websites also need organizational updates to their more technical aspects. Properly formatted sitemaps, adequate page caching, structured data markup, proper use of hidden files, and the elimination of broken links all contribute to boosting your SEO. If you’re unsure of where to start when it comes to website improvement, our experts can give your site a comprehensive technical SEO audit, along with a roadmap for making any necessary updates.

Bring In the Backlinks

Backlinks, or “external links,” are links from other sites that direct users to your site. When your site has a lot of backlinks, especially backlinks from reputable sources, this provides a huge boost to your website’s reputation in Google’s eyes. While backlinks are harder to make a part of eCommerce business SEO than, say, plumbing or legal website SEO, we can still help you include backlinks in your marketing plan. At 1SEO, we coordinate entire campaigns centered around gaining backlinks to your site. Talk with our experts for guidance on choosing a digital marketing strategy that includes a backlink campaign.

Speed Racer: Page Loading Times

A fast page loading time can provide a huge boost to your SEO. On the other hand, slow-loading pages can tank your rankings because Google bots are quick to notice the problem. But why is slow page speed an issue? It’s because of a particular statistic many search engines have discovered over the years: Most users won’t wait more than two seconds for a page to load before returning to the search results and finding another page. As the years go on and internet connection speeds increase, that time gets even shorter. When’s the last time you waited more than two seconds for a page to load before getting frustrated? That’s what we thought… and your customers notice it, too.

For pages to load as fast as possible, there are several measures you need to take, such as using efficient page code, loading elements in the correct order, and using images that are the optimal size. This might sound overwhelming, but there’s no reason to be worried. When you rely on our team for eCommerce SEO management and implementation, we’ll take care of all of these details so you can keep running your business and selling what you sell to make a living!