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Expert eCommerce Social Media Marketing

Did you know that over 70% of consumers discover new products through social media? If you’re not taking advantage of social media marketing for eCommerce, you could be missing out on the lion’s share of potential customers. Partner with us today and discover how we can grow your business through eCommerce social media marketing!

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Why You Need Social Media for eCommerce

As a business owner, you want to be able to sell as much of your product as possible and build up a healthy revenue share. However, it’s not always that simple; you need to strategize about who is going to be your target market, where you can reach these people, and how you draw them in and get them interested in your product — because, unfortunately, simply saying “buy this now” is not an effective marketing strategy. With so much of the world now online, you need to explore all avenues of the internet to get the word out there — and with the rise of social media, your website alone simply isn’t good enough anymore.

eCommerce social media is the latest trend in digital marketing — and, in the opinion of many, the most effective. Think about how often you use your computer or your smartphone. How much of that is spent on a social media website? In many cases, you’re almost always going to be using social media in some capacity with going online. Utilizing social media marketing for eCommerce could end up being the best decision your company has ever made from a revenue standpoint, but only if you partner with the right agency. That’s where 1SEO Digital Agency — a Facebook Marketing Partner and authority in eCommerce social media marketing since 2009 — comes into play. Our team of digital marketing experts can help you find the right strategy and put your product in front of the right audience so you can see your ROI skyrocket.

social media ecommerce ad

While 1SEO Digital Agency’s eCommerce social media marketing is held in high regard on a national scale, it is not the only digital marketing service we offer to clients looking to sell more of their products and get in front of new audiences. Our full suite of services also includes eCommerce SEO, eCommerce PPC management, and web design for eCommerce. Learn more about each of these services and how our team of marketing professionals can help you reach your marketing goals.

social media marketers collaborate

How Does Social Media for eCommerce Work?

eCommerce social media is typically based on the social media marketing funnel. The funnel is broken down into four parts; awareness, interest, engagement, and action. The biggest funnel is brand awareness, which, of course, is getting your name out there. Interest is the next step, where you reel your potential customer in with catchy ad copy and creative imagery. Once you’ve accomplished this, you want to build engagement and desire for the product in your target audience before getting to the bottom of the funnel; the actual act of going to your site and buying the product. This funnel is the basis for all social media marketing and is how we build impressive social media campaigns for eCommerce companies looking to increase their sales.

Benefits of eCommerce Social Media Marketing for Your Business

eCommerce social media is one of the most effective ways to expand your reach and put your product in front of new audiences. Based on which demographic you are going after, we may determine that Facebook ads for eCommerce are best for you, or maybe you should be advertising on Instagram or LinkedIn. Your brand identity is one of the most important aspects of your business, so your sales could plummet if you’re advertising to the wrong audience. This is exactly where eCommerce social media marketing helps your business grow.

Our eCommerce social media campaigns are also effective for showing you where your leads are coming from and what your ROI is based on your budget and marketing goals. Each campaign we build has a UTM wrap that we use to track the ad’s performance in Google Analytics. Based on this wrap, we can tell which post brought in a particular sale and how your eCommerce social media marketing is performing as a whole. We also utilize our in-house Lion Logic and Lion Reporting software to provide you with real-time metrics on your campaign whenever you want to access them.

These are just some of the many benefits that social media marketing for eCommerce can offer your business, but simply put, the main outcome of utilizing eCommerce social media is that your brand will grow through a new audience of customers looking for your product. 1SEO Digital Agency is proud to have helped countless eCommerce businesses exceed their social media marketing expectations since 2009, so reach out to us today to get the process started!

Building Facebook Ads for eCommerce Companies

With Facebook being the largest social media platform in the world with over 2.8 billion users, we know how important it is to get your branding across to these potential customers. When building out your Facebook ads for eCommerce, we start by evaluating which audience we want to target, whether it be finding a completely new audience, targeting consumers with similar demographics to your current customer base, or retargeting people who have already interacted with and bought your product. Once we know this, we can build out an eCommerce social media campaign optimized for Facebook based on your marketing budget.

We use our industry-best strategies to come up with creative ad copy and graphics for your Facebook ads for eCommerce, and then use our Facebook ad manager to schedule when the posts are going to be seen, who we are going to target with these posts, whether they are going to be viewed as posts or stories, and any other factors necessary for a complete social media for eCommerce campaign. Once they start running, we can track your data and see what adjustments need to be made based on its initial performance.

Other Platforms We Work With

While we take great pride in our Facebook ads for eCommerce, it is far from the only social media platform we focus on to expand your audience. We know that other demographics may be more active on other platforms. As such, our social media marketing for eCommerce extends to the following platforms as well.

Instagram Ads for eCommerce

Over 1 billion people are currently on Instagram, and it is one of the most popular platforms among younger demographics. If your product is best suited for the 25-34 age group, then you need to be running eCommerce social media on this platform. Plenty of younger people have discovered new products and their favorite brands either through seeing somebody post about it on Instagram or even seeing an ad as they scroll through their feed or their stories — why can’t that be your product they’re discovering? Talk to us about how we can make Instagram marketing work for you.

LinkedIn Ads for eCommerce

If your target demographic is working professionals, and you aren’t advertising on LinkedIn, you’re missing out on the biggest opportunity to grow your audience. LinkedIn ads are similar to Facebook ads for eCommerce in the sense that they both look at user input and activity on their sites, and you can filter your audience based on these metrics. For example, if you only want to target people working in a certain industry, you can do this on LinkedIn. If you think LinkedIn is a platform you need to be on, get in touch with our team today.

Google My Business Posts for eCommerce

One of the most important platforms that you need to have is a Google My Business account. If you’ve ever searched for a brand name and saw the business profile show up on the right-hand side, then you’re familiar with what this is. Here you can post on your schedule about your latest specials, update it to reflect shipping options and customer service hours, and so much more. While many may not immediately think of GMB when it comes to eCommerce social media, it is actually a critical component of your social media marketing plan that you need to have. If you do not currently have a GMB profile or have one that is not optimized, we can take care of that and help you build another means of exposure.

Our Team’s In-Depth eCommerce Social Media Management

When you turn to 1SEO Digital Agency for your eCommerce social media marketing, you are getting much more than a “set it and forget it” approach to social ads. When you partner with us, you have a team of skilled social media specialists at your disposal who will help you strategize based on your company’s goals. Your social media specialists will be in close contact with you throughout the entire process. They will meet with you on a regular basis to discuss your campaign performance, ideas for your next eCommerce social media strategy, and all the latest updates from Meta, Apple, and any other company that may have direct influence over social media.

Tracking Your Social Media Marketing for eCommerce Through Lion Reporting

Anyone who cares deeply about their business will want to know the latest metrics at all times, and social media for eCommerce is no different. When you partner with 1SEO Digital Agency, you can, thanks to our very own Lion Logic and Lion Reporting software platform! We give you a high-level overview of everything you need to know about your eCommerce social media performance, including insight and analytics from Facebook, Instagram, LinkedIn, Twitter, and YouTube. We give you an automated, real-time breakdown of your data by age, gender, and location, showing you everything from post engagement to your total ad reach and even how many views your page has gotten over a fixed period of time. But that’s not all; our Lion Reporting platform gives you insights on your social media for eCommerce with the following other features:

  • Sales Tracking: At the end of the day, it all comes down to how much of your product you sold and your resulting ROI. eCommerce social media is no different, which is why we provide you with a dashboard that shows you how many transactions have come from your marketing efforts and how much revenue that comes out to. 
  • Geographic Breakdown: Social media marketing for eCommerce comes with an understanding that you may have people viewing your ads from all different areas — from across the country to across the world. We know you want to see where your sales and engagements are coming from, so you can always refer to our map to show you which areas are interacting with your ads the most — information we can use to refine your social media strategy, if necessary.
  • Forecast Integration: Is your product seasonal? Maybe you know it is, or maybe there are cyclical patterns based on the seasons that you didn’t even realize. Your eCommerce social media marketing could fluctuate based on the weather, and our Lion Forecast dashboard can show you exactly how! We provide historical forecast data, current weather predictions, and more to help you find the trends in your eCommerce social media that you never thought about and could help you properly align your marketing efforts based on these patterns.

Thanks to Lion Reporting, all of the data you need to track your social media for eCommerce is all in one place and available to you anytime you need with your own confidential login information. This level of reporting is only available through 1SEO Digital Agency, so partner with us today to gain access to the most up-to-date metrics on your marketing metrics you can find.

FAQs:

The amount you should be spending on social media for eCommerce varies based on your situation. Some businesses spend anywhere from 5% to 20% of their budget on social media — while other companies exclusively use
eCommerce social media as their means of digital marketing. Ultimately, you should be looking at how much you can afford to spend while keeping in mind that you will only get out of social media marketing what you put into it. Social media for eCommerce is an investment, and the larger your budget, the more potential for your ROI.

eCommerce social media can be tracked through a variety of platforms. Through UTM wrapping, Google Analytics provides plenty of metrics regarding the impressions, clicks, and more based on which campaign the customer has been exposed to. If you are running Facebook ads for eCommerce, Facebook Ad Manager also provides data on how your ads are performing. However, you can easily see all of this data in one place through our Lion Reporting dashboard, powered by our very own Lion Logic. With multiple different integrations from all the necessary tracking platforms, you can evaluate how your eCommerce social media marketing campaign is performing in real-time.

Yes, we can! Our team of digital marketing experts can build out and optimize a variety of social media accounts for your company, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. If you think there is a platform you’re not currently using that might be beneficial for you, talk to one of our team members, and we can discuss the benefits of each platform and what your budget on said platform would look like to get those most out of your eCommerce social media marketing efforts.

As a Facebook Marketing Partner, 1SEO Digital Agency is recognized by Meta and Facebook as one of the top agencies in the country in regards to eCommerce social media on arguably the biggest platform in the world. Our in-depth strategies for Facebook ads for eCommerce are a large part of why we have been able to develop this level of trust, and with this comes direct access to Facebook’s representatives. Having this access not only allows us to have better insight and tools for optimizing your eCommerce social media marketing campaigns, but it also allows us to easily reach out to Facebook itself in case there is anything unforeseen that comes up and hamstrings your campaign that is outside of our control.

Contact Us for Better Social Media Marketing for eCommerce Businesses

From optimizing your Google My Business profile to building out comprehensive Facebook ads for eCommerce, 1SEO Digital Agency knows how to get you results and analyze your KPIs to ensure that your products get in front of the right people. eCommerce social media might seem like something you can do on your own, but without a team of digital marketing experts helping you along the way, you could end up targeting the wrong audience or seeing your sales stay stagnant.

Ready to take your social media marketing for eCommerce to a whole new level? Reach out to one of our team members today for a free consultation on how we can help your business grow!

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