Your website is your first, and likely only, opportunity to make a positive impression on individuals looking into your professional services company. Whether it be for accounting, legal services, or even a medical consultation, a strategically designed and implemented website has the ability to transform the curious onlookers into converting customers with the right guidance […]
The Best Digital Marketing for Lawyers In Philadelphia Ask any of the best digital marketing agencies specializing in internet marketing services for lawyers what they think is the most valuable advertising asset for law firms in 2020. The answer will always be their website. Top 3 Web Design Mistakes for The Legal Services Industry Download […]
We can’t try to solve all of the eCommerce website issues in one blog, or even in one lifetime, for that matter! Still, we can point out what we believe are 3 of the top website design mistakes made by the eCommerce industry, with the hopes of one day reducing and perhaps even eliminating them […]
He who fails to prepare, should prepare to fail. This quote, one of many attributed to none other than local Philadelphia & Pennsylvania legend Benjamin Franklin, is as valid today as ever: In almost every example you might think of, is it vital that we take a moment to consider the task we are about […]
In the world of search engine optimization (SEO), change seems to be the only real constant. Adapting and overcoming is nothing new for our nationally leading digital marketing agency, or the many small and midsize businesses we represent. However, 2020’s global pandemic threw even the most senior of search optimizers through the loop as the […]
Encompassing everything from web chat to digital voice assistants, “conversational AI” is at risk of becoming another marketing buzzword. Although chatbots and other conversational AI technologies haven’t yet achieved a human standard of communication, they’re evolving rapidly. Just a few years ago, web chat was exclusive to the biggest brands. As instant messaging platforms continued […]
When prospective clients first approach digital agencies, they usually come with their “wish lists” in hand. These wish lists will differ in length and depth depending on the company, but typically focus upon and around specific Key Performance Indicators (KPI’s) the company is looking to improve. Explanations of what a KPI is and what it […]
We’ve likely mentioned before that it’s always a challenge to write our last blog of the week, our Friday blog for the Professional Services vertical. This difficulty doesn’t stem from the fact that it is Friday, and therefore the end of the traditional workweek. In truth, to have a blog live on our blog pages […]
3 min. readWhat follows is in no way, shape, or form a politically-charged blog, and will not contain any political bias or opinions – promise. As a digital agency, we have an obligation to our clients (and ourselves) to be aware of the overall political climate, and specifically how that climate may affect many of […]
The evident interconnection between the services our digital agency performs and the online universe can lead to an understandable misconception. The misconception is that we only sing the praises of internet marketing, and don’t personally buy into it. We confess that some of us see our job responsibilities as nothing more than that – part […]
