Luxury Bazaar first got its start in 2001 selling luxury goods to customers internationally through the popular merchant platform, eBay. The company is an online retailer that specializes in selling high-end, authentic designer accessories, timepieces, and jewelry. The store gained more of an identity when it finally launched its own website, where they currently offer their genuine fashion goods at discounted rates. Although the company continues to partner with other e-commerce sales services to sell their items, their website has been a major staple for which they have grown as a company.
Client’s Online Pain:
Luxury Bazaar depends on social media, because their business is built on a foundation of positive communication and strong relationships with its customers. So, on March 15, 2015, when Facebook removed all likes made by voluntarily deactivated and memorialized accounts, Luxury Bazaar lost 207 likes — ouch! In addition, the company’s website traffic was down, which certainly did not help their sales.
Luxury Bazaar needed to increase customer engagement ASAP in order to maintain relevance in the digital space.
1SEO.com Digital Agency’s Strategy
How does one increase customer engagement while simultaneously steering website traffic to one’s site? Content. Lots of great, original, relevant content.
Working together with Luxury Bazaar on a constant basis, we generated and optimized eight blogs and two press releases every month to attract users, build quality links back to the website, establish them as an authority in their niche, and expand their brand.
The content, which was informative and written with relevance, was then shared and promoted on the client’s social media accounts by the social media department to enhance user engagement. The social media department posted twice a week to Luxury Bazaar’s Twitter, LinkedIn, Facebook, Google+, and Instagram accounts using hashtags, quality images, call to actions, and links to promote their products and gain customer interaction.
- Increased online visibility
- More website traffic
- More conversions
Luxury Bazaar gained back 152 likes on Facebook, with new likes continuously occurring on a daily basis. The effort was proven successful as all of their social media accounts showed significant increase in subscriptions, followers, and interactive engagement, which has helped drive traffic to their website. Luxury Bazaar now stands out as an industry leader and a trusted source of information – an aspect that was crucial to selling their products, since their luxury goods are 100% authentic and guaranteed, as opposed to other retailers that try to thwart business by selling faux designer merchandise.
Moral of the Story
Digital marketing is much more than a few strategically placed keywords in a few carefully selected corners of the internet. Content creation and content promotion are two critical factors of increasing brand awareness and online visibility.
- CLIENT Luxury Bazaar
- YEAR Client SInce 2015
- WE DID SEO, PPC, & Social Media