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Mastering Google Local Service Ads: An Easy 10-Step Guide

Mastering Google Local Service Ads: An Easy 10-Step Guide

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Are you a local service provider looking to optimize your online presence? Google Local Service Ads are an excellent way to reach potential customers in your area. But to get the most out of this platform, you must know how to manage your ads, mark calls as booked, and dispute invalid leads. This blog post will provide a detailed, step-by-step tutorial to help you achieve this.

Step 1: Accessing Google Local Service Ads

To get started, head over to the Google Local Services website and sign in with the Google account associated with your local service business.

Open up your favorite browser (Chrome, Firefox, Safari – it doesn’t matter which!) and type “Google Local Services” in your search bar. Google should present you with the right result at the very top. Click on it and let the internet whisk you to the Google Local Services website.

The layout is pretty simple and user-friendly. Google likes to keep things nice and straightforward, so you won’t be overwhelmed with confusing tabs and options. Take a moment to familiarize yourself with the layout. You’ll notice there are different sections, each serving a unique purpose.

Signing In with Your Google Account

Now, look at the top-right corner of the website. You should see the ‘Sign In’ button. Go ahead and click it. A new window will pop up, asking you to input your Google Account details. This is the same account that is associated with your local service business. 

If you’ve been using Google services (like Gmail, Google Drive, or YouTube), you’d use the same username and password here.

Not having an account is no roadblock; setting one up is a breeze! Look for the ‘Create Account’ option on the same sign-in window. Click it, and Google will guide you through the rest. 

You’ll need to provide basic information, like your first and last name, preferred email address, and password. Remember, choose a strong password with a mix of uppercase and lowercase letters, numbers, and symbols for added security.

After you’ve input all the details, Google will ask you to agree to the terms and conditions. Make sure you read them carefully. Once you’re satisfied, click on ‘I Agree.’ Congratulations, you now have a Google Account!

Associating Your Google Account with Your Local Service Business

After creating your Google account, you’ll want to connect it to your local service business. Go to the Google Local Services page and sign in with your new account.

From there, you’ll need to provide details about your business. This includes your business name, location, the services you offer, and your contact details. The more accurate and comprehensive the information you provide, the easier it will be for potential customers to find you.

Step 2: Setting Up Your Local Service Business Profile

Now that you’re all signed in and ready, it’s time to introduce your business to Google. Look for the “Create an Account” button on your dashboard and give it a click. This is the first step towards creating your local service business profile. It’s a bit like telling Google all about your business.

Following the Prompts

Google’s super helpful prompts will guide you through the entire setup. These little instructions pop up, telling you exactly what to do next. Just follow these prompts, and you’ll be well on your way to setting up an appealing and effective profile.

Providing Detailed Information About Your Business

Now, it’s all about the details! Google wants to know everything about your business and for a good reason. The more details you provide, the better Google can present your business to potential customers.

Services Offered

List all your services, including landscaping, home cleaning, plumbing, electrician work, or any other local service. Be as specific as you can. Instead of just saying “gardening services,” for example, break it down into lawn mowing, plant care, pruning, landscape design, etc. This helps match you with customers looking for your exact services.

Hours of Operation

Your working hours are essential too. Make sure to indicate the days and hours your business operates. Are you open Monday to Friday, from 9 AM to 5 PM? Or maybe you also offer services over the weekend or in the evenings? This information lets customers know when they can reach you.

Service Areas

Defining your service area is crucial. List all the cities, towns, or neighborhoods where you offer services. It helps Google show your business to customers in these specific areas. So, if you’re based in San Francisco but also serve customers in Oakland and San Mateo, include all those areas.

Contact Detail

Lastly, make sure to provide your correct contact details. This includes your business phone number and email address. These details will be publicly visible, so customers can easily contact you.

Remember, accuracy is key. The more precise and comprehensive your business information is, the better the user experience for potential customers. It’s all about making it easy for customers to understand what you offer and how they can reach you.

Step 3: Choosing Your Budget

The budget you allocate towards your ads is like the heartbeat of your advertising campaign. It plays a vital role in determining how often and where your ads will appear, making it a powerful tool for reaching your target audience.

Reach and Visibility

One of the major roles your budget plays is in determining the reach and visibility of your ads. The higher your budget, the more frequently your ads appear, directly enhancing your visibility to potential customers. This is particularly important if you aim to rapidly build your brand recognition or expand your customer base.


Beyond influencing the frequency of your ads, your budget also helps determine the precision of your targeting. Google Local Services uses your budget to determine when and where your ads should be displayed to maximize their effectiveness. So, with a well-considered budget, your ads won’t simply get eyeballs—they’ll catch the right people’s attention at the most opportune moments.

Control Over Spending

What’s truly appealing about setting a budget is the control it provides over your advertising expenditure. It safeguards you from unexpectedly high advertising costs. By determining how much you’re comfortable investing each week, you maintain a firm grasp on your financial management, ensuring you cannot exceed your budget without your knowledge.


Another advantage is the flexibility your budget allows. It’s not a rigid, one-time decision but rather a dynamic one that can be adjusted according to your ads’ performance or business strategy changes. For instance, you could increase your budget to promote a service that’s growing in popularity or scale back during a slow business season.

Performance Tracking and Adjustment

Lastly, your budget serves as a valuable metric for assessing the effectiveness of your ads. By comparing your expenditure with your results—such as new leads or customer acquisitions—you can gauge your return on investment (ROI). A positive ROI signals effective ads, but you can adjust your budget or strategy accordingly if it’s lower than you’d like.

Step 4: Verifying Your Business and Licenses

Google is committed to ensuring the credibility and legitimacy of businesses that use its platform. This commitment protects customers and enhances the reputation of businesses like yours. The verification process is Google’s way of confirming that you are who you say you are and that your business is legitimate and licensed to provide your services.

Following the Verification Process

When you’re ready to verify your business and licenses, Google will guide you through the process step by step. It’s important to follow these instructions carefully. Remember each type of business may have different requirements for verification, so don’t worry if your process seems different from others. Most importantly, you fulfill the steps relevant to your business.

Providing Business Information

You’ll be asked to provide information about your business, such as your legal business name, your business address, and your business’s website. Be sure to provide accurate information, as Google will cross-verify it to ensure it’s correct.

Sharing License Details

If your business requires specific licenses (as many local service businesses do), you’ll also need to provide these details. For example, you might need to enter your electrical contractor license number if you’re an electrician. You might need to enter your plumbing license number if you’re a plumber.

The Verification Period

After you’ve submitted all the necessary information and license details, Google will begin the verification process. The duration of this process can vary, so be patient. Rest assured; Google is working hard to verify your business so you can start attracting customers through your Local Service ads.

Remember, by verifying your business and licenses; you’re not just fulfilling a requirement but also building trust with your potential customers. Verified businesses are more likely to attract customers because they instill confidence. So take your time and ensure you’ve provided all the correct information. 

Step 5: Managing Your Ads

At this stage, you’ve crossed some significant milestones—you’ve set up your business profile, chosen a budget, and undergone the verification process. The rubber now meets the road: managing your local service ads! This is where you’ll start to see the benefits of all your hard work.

Navigating to the “Ads” Tab

Once your business profile is verified and approved, you’ll want to familiarize yourself with the “Ads” tab on the Google Local Services dashboard. This is your mission control for managing and understanding the performance of your ads.

Reviewing Your Ads’ Performance

Inside the “Ads” tab, you’ll find a wealth of information about how your ads are doing. Here, you can monitor performance metrics that tell you how well your ads connect with potential customers.

  • Clicks: This shows you how many users have clicked on your ad. Each click represents a potential customer who showed interest in your service!
  • Impressions: Impressions tell you how often your ad was shown to users. It’s a great way to gauge the visibility your business is getting.
  • Cost: Here, you can track how much you spend on your ads. You’ll be able to see whether you’re on track with your budget and adjust accordingly if needed.

Keep a close watch on these key performance metrics! Doing so will help you grasp the effectiveness of your ads, see how well they’re hitting the mark with potential customers, and understand their contribution to your overall business goals. 

Stay informed, stay connected, and keep your finger on the pulse of your ad campaign’s performance!

Remember, managing your ads isn’t a set-it-and-forget-it affair. It’s an ongoing process involving 

reviewing performance, tweaking, and staying agile to best serve your business needs.

Step 6: Marking Calls as Booked

Now that you’re familiar with managing your ads let’s shift our focus to another crucial area: the “Leads” tab. This is where you’ll find a log of all incoming calls from potential customers who’ve interacted with your ad. It’s essentially a record of opportunities—each call represents a prospective customer interested in your services!

Understanding the Importance of Booking

Why is marking calls as booked important? Well, it’s more than just keeping your call log organized. Marking a call as booked allows you to track successful conversions from your ads. These calls didn’t just end with a conversation but led to a business transaction. By tracking these, you get a clearer picture of your ad’s effectiveness and your return on investment.

How to Mark a Call as Booked

If a call resulted in a successful appointment or service booking, here’s how you can mark it: Simply find the specific call in your list under the “Leads” tab. Next to the call details, you’ll see a button labeled “Booked.” Click on it, and voila! You’ve successfully marked the call as booked.

The Simplicity of Booking

It is as straightforward as that! Google Local Services has made it incredibly user-friendly to keep track of your successful bookings, thereby simplifying monitoring your ad performance.

As you get comfortable marking calls as booked, you’ll appreciate the power of this simple feature. Not only does it keep your leads organized, but it also gives you valuable insights into how your ads are driving real business results. 

Step 7: Disputing Calls

As much as we’d like every lead to be a golden opportunity, sometimes you may find yourself dealing with a call that doesn’t qualify as a valid lead or even feels like spam. Not to worry, Google Local Services has a feature in place for exactly such situations – the “Dispute” button.

Navigating to the “Dispute” Button

So, how do you dispute a call? Like marking a call as booked, it’s quite straightforward. Navigate to your “Leads” tab and locate the call you wish to dispute. Next to the call details, you’ll see a “Dispute” button.

Submitting Your Dispute

Click the “Dispute” button to raise a flag on that call. But your job doesn’t end with just a click! To aid Google in investigating your dispute, you’ll be prompted to provide a brief explanation. This could be anything from “The caller was seeking a service I don’t provide” to “This call seemed like spam.”

Google’s Review Process

Once you’ve submitted your dispute, Google will take it from there. Your claim will undergo a review process to determine its validity. Rest assured, Google’s review process is thorough and designed to maintain the platform’s integrity and protect businesses like yours.

Remember, disputing calls isn’t about contesting every unsuccessful lead. It’s a mechanism to ensure the quality of leads you’re receiving and maintain your business’s credibility. Use it judiciously; it’ll be another useful tool in your Google Local Services toolkit!

Step 8: Managing Budget and Ad Settings

To run a successful ad campaign, you must do more than just set things up and let them run on autopilot. You must stay proactive in managing your budget and ad settings to maximize the benefits of your Google Local Services ads. Stay informed, engaged, and always looking for ways to optimize your campaign!

Adjusting Your Budget

Start with your budget. It’s not a “set and forget” element. As you monitor the performance of your ads, you may notice that some services are performing exceptionally well while others aren’t getting the traction you expected. 

This is an opportunity to adjust your weekly budget and individual service bids. If a service is popular, you may want to increase your budget. If another isn’t getting much attention, you could consider decreasing its budget or looking into other ways to make the ad more appealing.

Customizing Your Service Areas

Next, look at your “Service Areas” settings. Google Local Services allows you to target specific geographic locations where you want your ads to appear. You might have set these up initially, but as your business grows or changes, so might the areas you want to target. Regularly check and update your service areas to ensure you’re reaching your ideal customers.

The Benefit of Regular Reviews

By regularly reviewing and adjusting your budget and settings, you can ensure your ads are cost-effective and hitting the mark. This isn’t a one-size-fits-all approach – what works for one service or area might not work for another. It’s all about finding the sweet spot that connects your business with the right people at the right time and place.

Step 9: Responding to Reviews and Messages

One of the key things to remember when running your Google Local Services campaign is that customer feedback matters. It can make a huge difference in how your business is perceived and your ads’ success. Regularly engaging with your customers and addressing their feedback improves your business’s reputation and builds trust among potential clients.

Checking the “Messages” and “Reviews” Tabs

To start, you should routinely check your Google Local Services dashboard’s “Messages” and “Reviews” tabs. These sections house invaluable information: direct customer inquiries and reviews about your services.

Responding to Customer Inquiries

In the “Messages” tab, you’ll find questions or comments from potential customers. These could be inquiries about your services, requests for quotes, or general questions about your business. Make sure to respond to these messages promptly and professionally. Your responsiveness sends a strong signal to customers about your business’s professionalism and commitment to service.

Engaging with Reviews

Now, let’s talk about the “Reviews” tab. Here, you’ll see feedback from customers who’ve used your services. These reviews can range from glowing praise to constructive criticism or even complaints.

Responding to positive reviews is just as important as addressing negative ones. Thank customers for leaving positive feedback and expressing your happiness that they had a great experience.

It’s important to handle negative reviews with grace and professionalism. Acknowledge the customer’s concerns, apologize if necessary, and offer a solution whenever possible. This shows potential customers that you care about their experience and are committed to resolving issues.

Remember, every interaction is an opportunity to showcase your business’s commitment to customer satisfaction. Make the most of these opportunities, and watch as they contribute to the success of your Google Local Services campaign!

Step 10: Monitoring Performance

Keep a close eye on the performance of your local service ads. Key metrics to focus on include conversion rates, cost per lead, and return on investment. Adjust your ad strategy and budget accordingly to optimize results.

Remember, managing Google Local Service Ads is an ongoing process. Staying engaged and responsive to potential customers is crucial for maximizing the impact of your local service business. As you build a robust online presence, your business grows within your community.

Why Trust 1SEO Digital Agency with Your Google Local Service Ads?

Navigating the world of Google Local Service Ads can be challenging for businesses, especially those just beginning to establish their online presence. At 1SEO Digital Agency, we understand the complexities involved and are here to help make the process seamless, effective, and profitable.

As industry leaders in Google Local Service Ads management, our team is dedicated to helping your business leverage the power of Google Ads. Our customized approach ensures that your ads reach potential customers at the right place and at the right time.

Google reviews play a significant role in shaping a business’s online reputation and, ultimately, its SEO performance. At 1SEO, we’ve conducted extensive research on this topic and can guide you on how best to leverage reviews to boost your SEO. Learn more about how local Google reviews can help your SEO from our insightful blog.

Whether you operate in the home services sector, HVAC, or any other local service, our approach is tailored to your unique needs. Our expertise in managing Google Local Service Ads for home services and HVAC local service ads is proven to drive growth and maximize returns.

At 1SEO, we understand that each business’s needs are unique. That’s why our local SEO services are designed to optimize your online visibility specifically within your service areas, driving targeted traffic that converts into booked services.

Entrusting your Google Local Service Ads to 1SEO Digital Agency means investing in expertise, customization, and a committed partnership. We’re here to help you navigate the complexities of online advertising, ensuring your business thrives in the digital landscape. Reach out to us today and experience the 1SEO difference.

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