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Lending a Helping Hand: 5 Ways Small Businesses Can Get Involved in Their Local Community

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Though every small business is unique, the one thing that ties us all together is our sense of community. Almost every small business owner can attest to the fact that local support has allowed them to garner the success they have today. Without our family, friends, neighbors, and other community members, where would we be?

Now it’s finally time to give back, and there’s no better time to start than right now! 

Volunteer at a Local Charity

When’s the last time you took off from work? For a lot of small business owners, it’s never! Putting in the hard work day everyday is how you keep everything running smoothly and set a good example for your employees. However, closing up shop for one day every quarter to volunteer your time and services to a local charity can actually be more beneficial to you in the long run. 

Lending a helping hand to those in need will increase brand awareness and boost company morale. Whether you work with Habitat for Humanity, team up with a local food bank, clean a park, join a charity walk, or something else, make sure you commit to it! Make it a recurring event because the good that you do for your community will always return to you. 

Better Yet, Start Your Own Charity

Not every small business has the opportunity to make such a great contribution. If you are willing and able to, starting your own charity is a fantastic way to support a cause you care about. If you do not have the funds or frankly the time for such a significant endeavor, consider forging a philanthropic partnership with a local charity instead. 

Become a Sponsor

Chances are you’ve already been approached by the Little League or the community art center about becoming a sponsor for their upcoming events. Sponsorships are mutually beneficial — you provide your beneficiary with the necessary capital, and they can help you increase sales leads through brand exposure and highlighting special products or services you offer. By sponsoring an event, you may also get the opportunity to network with new prospects or enhance your current customer relationships. 

Offer a Donation

Did you know that making a charitable donation can help your small business qualify for a tax deduction? There’s no better way to make the end of the fiscal year a little sweeter.

You can even get your customers involved! There are a few creative ways to go about this:

  • Ask customers to donate with each purchase. 
  • Donate a portion of the proceeds from each purchase.
  • Hold a donation contest.
  • Put the word out on social media. 

Give Back for the Holidays

Getting in the holiday spirit means giving back to those in need! People are more likely to donate during the holiday season than any other time of the year. In fact, even after the crises and heartbreaks we have suffered during 2020, donors still managed to raise $2.47 billion on Giving Tuesday this year! Now, it’s up to you to keep the wave of generosity going.

Now, we have a favor to ask. (You knew this was coming, right?)

As you may know, 1SEO partners with One Warm Coat every year to provide new or gently used coats, clothes, gloves and mittens, hats, socks, and more to those in need. If you’re interested in making a donation, you can do so right here or pay us a visit at the office! 

For more information, please contact us today.

About the Author: 

Kejsi Prifti is a Senior Content Creator at 1SEO by day and a rom-com junkie by night. She can often be found singing off-key in her car, baking just-about-edible desserts, spending time with her cats, and generally marching to the beat of her own drum.

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