Whether it’s a legal practice, consulting firm, or healthcare organization — your professional service values community. After all, the lion’s share of your digital marketing efforts will be focused on showcasing your offerings and disseminating your expertise in areas most relevant to you — which could be on a local or global scale. An integral part of demonstrating your value in your community is outreach and charitable initiatives. While it’s undoubtedly an altruistic endeavor, it offers several measurable benefits to your professional service.
There are several ways in which your professional service can give back to your community:
Your professional service is highly regarded for a reason — your team can offer unparalleled insight and counsel backed by certifications, licenses, and years of expertise. As such, your firm’s collective proficiency is esteemed by students, professionals, and those simply wanting to learn more.
Putting together free educational seminars is a great way to connect with individuals or potential partners. While many might want to know more about your sector — whether it be accounting, engineering, or education — they may not know where to start in terms of broadening their understanding of it. By positioning yourself as an expert, you help establish yourself as a leader! You may even consider hosting a virtual seminar to cast a wider net in terms of attendance.
While it is mostly applicable for legal professionals, pro bono work can apply to various professional services. This is an opportunity to offer your services to causes your organization believes in — including those that may not have the resources to access traditionally. Pro bono work not only expands your firm’s portfolio but aims to truly benefit those you serve.
Whether you contribute money to a fundraising event or run your own, getting involved in these efforts can boost your reputation. Find events that are organized or attended by school and university administrations, business owners, local officials, and others who are pillars of the communities that are relevant to you. This helps you make connections while assisting an organization for virtuous reasons.
While the above points are excellent ways to get involved, they aren’t the only options as far as giving back goes. A component of your community outreach may not include teaching, volunteering, or overseeing some sort of program or event at all; you can choose to dedicate a portion of your profits toward an already-established charitable organization or foundation. However, this doesn’t always have to be in the form of a check — it can be a clothing, food, or even a blood drive.
From mentoring and raising money to partnering with non-profit organizations that align with your firm’s mission, there’s no shortage of ways to reach out to your community and participate in charitable initiatives.
Making your presence known in your community demands time or money — and potentially both. Effective digital marketing can help you make the most of each! For more information about our full suite of digital marketing solutions, including everything from PPC campaigns to social media, reach out to our team today.
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