How's Your Website Performing?
When choosing someone to do the pay-per-click, or PPC, advertising for your plumbing company, you don’t want to just let your friend who’s “kind of good with computers” take the lead. You need someone who knows the ins and outs of Google, as well as someone who understands what customers are looking for when they need a plumber.
1SEO has the distinction of being a Google Premier Partner, something that only the top agencies in the country can claim. This means that our PPC specialists can truly call themselves experts — they have passed Google’s certification exams and they consistently prove that they do more for plumbing companies like yours.
Doing well with paid advertising isn’t as easy as just plugging a few keywords into AdWords and hoping for the best. In fact, if you’ve tried to run your own ads before and they didn’t perform well or you wound up wasting your money, it’s probably because you weren’t able to take full advantage of the platform. Our PPC experts are well-versed in all of the targeting options available, and they will also conduct extensive research and competitor analysis to find the ideal strategy and get the most out of your budget.
Besides just setting up the best targeting options, they’ll also write persuasive ad copy to get potential customers to click on your ad and call about your services. They’ll even analyze the web design of your plumbing company‘s website to ensure that it helps to facilitate conversions.
Google AdWords, now known as Google Ads, is the probably the platform that most plumbers think of when they think of paid advertising online. These ads appear as text ads at the top of the search results. Our PPC specialists are some of the best in the industry, and they will regularly monitor your account and look for ways to improve the performance of your ads. You’ll have full access to your plumbing company’s account, and you’ll be able to see how each ad is performing, what your cost per click is, and how many conversions or phone calls you got as a result.
Another unique opportunity that plumbing contractors can take advantage of is Google Local Services Ads (LSA). These work differently from Google Ads in that you pay per lead rather than per click. Additionally, these ads show up at the very top of the search results, above the standard ads. While not currently available in all areas, this service is available in many major metro areas, and the list is continuing to expand.
Another advantage is that LSAs is that they show customers that your business is trustworthy. In order to be eligible for Local Services Ads, you must verify the details of your license and insurance, and undergo a series of background checks. Once this is complete, you will receive a badge with a “Google Guarantee,” which gives customers peace of mind when they’re thinking about who to invite into their homes for a service call.
While you could theoretically have just one or the other, when used together, PPC and SEO for your plumbing company can work to support each other. Not only are customers more likely to find you, but if they see your name more than once in the search results because it appears as both an ad as an organic result, they’ll see you as more trustworthy and they’ll be more likely to call you when they need a plumber.
Please provide us with the following information and our team of experts will be in touch with you as soon as possible. We look forward to working with you!
We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.
1SEO.com Digital Agency
1414 Radcliffe St #301, Bristol, PA 19007
2825 E Cottonwood Parkway, Suite 500,
Salt Lake City, UT 84121