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UNCLOG YOUR SOCIAL MEDIA PRESENCE
Just because someone spends most of their day posting to their social media account doesn’t mean that they’re qualified to represent your plumbing company online when you’re looking to tap into social media marketing.
1SEO Digital Agency has been recognized as a Facebook Marketing Partner. This means that we have some of the top social media specialists in the country, and we participate in ongoing learning so that we can make the best use of the platform for plumbers like you.
Advertising your company on Facebook can be a highly effective way to grow your customer base by tapping into an audience that may not even be aware that they need your services. This differs from the way that you would think about using SEO for your plumbing company since people searching for terms like “emergency plumber” or “plumbing company near me” are actively looking for the services you offer.
In some ways, advertising on Facebook is similar to PPC advertising for your plumbing company. There are a number of different targeting options so that we can show your ads to the people most likely to be interested in what your company has to offer. Facebook also tends to have a much lower cost per click than search ads.
Social media gives plumbing companies the opportunity to generate revenue both short term and over time. With paid advertisements, your plumbing company can identify and target potential customers to create awareness, promote your services, or prime customers for a sale. Aside from paid ads, social media provides opportunities to educate your audience and provide customer service.
The most commonly utilized social media platforms for plumbers are Facebook, Instagram, and Twitter. These platforms not only provide opportunities to connect with professionals within the home service industry, but more importantly, provide plumbers opportunities to generate new leads, customers, and revenue through paid advertising.
The first, most important aspect of optimizing your plumbing company’s social media profiles, is to make sure all of your information and services are listed correctly across the board. Populate your page with high-quality images, videos, and user-generated content. As you build your credibility and social following, it’s essential to engage with page visitors who leave comments or reviews.
When creating ads for Facebook, you want to have something that will stand out when people are scrolling through their news feed. Think about the type of content that makes you pause. It’s usually something with a compelling visual or a valuable piece of information.
Our team will develop a content marketing strategy for your plumbing company to share interesting blogs offering tips, how-to videos, and other content that will catch the attention of users on Facebook. This type of content makes you appear helpful and knowledgeable, and it will help potential customers think of you the next time they need a plumber.
We helped local company Radiant Plumbing get 228% more phone calls, while lowering cost per conversion by 35%.
Once someone interacts with one of your ads on Facebook, either by clicking a link or viewing a video, we can then send them little reminders through remarketing ads. This will help to keep your plumbing company top-of-mind.
Does your team have a fun and quirky personality? Do you take great photos of the work that you do? If you want to reach even more potential customers, then you may want to consider marketing on Instagram. By using this platform in conjunction with Facebook, users will also see your brand more consistently, which means that they’ll be more likely to look for your name the next time that they need a plumbing repair or other service.
Ready to find out how social media can help your plumbing company grow your customer base? Contact us today.
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