Get the Most Out of Google Ads
Google AdWords, now known as Google Ads, is the probably the platform that most plumbers think of when they think of paid advertising online. These ads appear as text ads at the top of the search results. Our PPC specialists are some of the best in the industry, and they will regularly monitor your account and look for ways to improve the performance of your ads. You’ll have full access to your plumbing company’s account, and you’ll be able to see how each ad is performing, what your cost per click is, and how many conversions or phone calls you got as a result.Read More
Improve Your ROI with Google Local Services Ads
Another unique opportunity that plumbing contractors can take advantage of is Google Local Services Ads (LSA). These work differently from Google Ads in that you pay per lead rather than per click. Additionally, these ads show up at the very top of the search results, above the standard ads. While not currently available in all areas, this service is available in many major metro areas, and the list is continuing to expand.
Another advantage is that LSAs is that they show customers that your business is trustworthy. In order to be eligible for Local Services Ads, you must verify the details of your license and insurance, and undergo a series of background checks. Once this is complete, you will receive a badge with a “Google Guarantee,” which gives customers peace of mind when they’re thinking about who to invite into their homes for a service call.
Make Your Presence Known Online
While you could theoretically have just one or the other, when used together, PPC and SEO for your plumbing companycan work to support each other. Not only are customers more likely to find you, but if they see your name more than once in the search results because it appears as both an ad as an organic result, they’ll see you as more trustworthy and they’ll be more likely to call you when they need a plumber.