SEO for Law Firms

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Over the last seven years our business has grown and gotten better because of our partnership with 1SEO.

  

Michael Kane - Partner of Rizio, Hamilton & Kane, P.C.

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Put Your Law Firm on the Map With Local SEO Marketing

At 1SEO I.T. Support & Digital Marketing, we understand that SEO is not a one-size-fits-all strategy. We offer a full-spread of local SEO techniques that will, over time, get your law firm the results you’re looking for.

The essential components of any successful SEO campaign include:

  • Keyword Research
  • On-Page Optimization of Your Website
  • Accurate Listings
  • Targeted Outreach Strategies
  • Link Building
  • Ongoing Optimization

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Reach the Right Clients with Targeted SEO

SEO for lawyers starts with choosing the right keywords. Keywords are terms that people type into search engines, like injury attorney or Philadelphia workers compensation law firm when they’re looking for a lawyer. 1SEO utilizes various keyword research tools that provide results based on actual Google searches. We can then take those keywords and move onto the next step in the SEO process for your law firm, which is crafting quality content for on-page optimization.

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Optimize Your Firm's Website for SEO and See Long-Lasting Results

In order for Google (or any other search engine for that matter) to find your firm on the web, your website should be laid out in a logical manner, and each page should be specific to a given topic. Search engines work in a very methodical way when it comes to ranking. First, they crawl the website content, then they index what they’ve found, and then they deliver search results ranked from best to worst.

Our dedicated team of writers will take the time to really understand your company’s mission and the services you offer to craft website content that is not only relevant but optimized for success.

Google My Business

Another key component to any lawyer’s local SEO strategy is to claim and verify your firm’s Google My Business Listing (GMB). Google My Business is an excellent tool that increases your company’s chances of showing up across a number of platforms like Google Local Pack, Local Finder, and Google Maps. We recognize how important localized search is for our legal clients; therefore setting up an accurate Google My Business account is priority when it comes to being found online and gaining new clients’ trust.

Targeted Outreach

Targeted outreach has become an invaluable technique to our digital marketers, as an effective outreach strategy will produce greater organic search engine visibility, client leads, and website traffic.

The process is simple. Using advanced research methods, we will delve into your untapped demographic, reach out to credible publishers and authoritative websites, which, in turn, will grow and establish brand awareness for your firm. We will then continue to monitor and evaluate the targeted outreach campaign, promptly addressing and making changes as needed.

Quality Link Building

Having quality backlinks is an essential component for the health of any website. While some companies may recommend “buying” links to gain visibility quickly, this practice can actually damage your site in the long-run. As we build links over time to sources that Google views as trustworthy, we strengthen the credibility of your website. Eventually, this will help your website rank higher in search results.

A Strategy Tailored to Your Law Firm

At 1SEO, we understand there’s no uniform way to for you approach your legal cases; each one is different and should be treated as such. And similarly, we don’t use cookie-cutter approaches to our SEO and PPC campaigns. So whether you specialize in personal injury, DUIs, corporate law, or any other specialty, we can personalize a plan for your firm that takes into account the types of cases you’re looking for, and attract the ideal clients to keep your business growing and flourishing.

Utilizing keyword research, along with industry software and analytical tools, we can identify the best strategies for your firm and implement them to get results-driven performance from our expert marketing services.

To learn more about how our SEO services can help you in the legal industry, or to see how a PPC advertising strategy for your law firm can accelerate your success, give us a call today! Be the firm clients see first with 1SEO I.T. Support & Digital Marketing.

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How to Maximize Your SEO Return on Investment

Not getting the results you were hoping for from your SEO campaign? We have the inside scoop on how to get the ROI you desire.