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We’re The Best Legal PPC Company In The Nation!

Bid on the Top Keywords

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…it’s that simple!

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PPC Advertising for Lawyers

Clients Are Just One Click Away

With over a decade of proven experience helping law firms generate quality leads through effective and cost-efficient PPC advertising campaigns, 1SEO’s methodical approach to paid advertising helps attorneys get a substantial return on their investment. We currently offer a full-spread of PPC management services that include:

  • Google Ads (formerly Google AdWords)
  • AdRoll
  • Bing Ads
  • Google Maps
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What is PPC for Lawyers?

Pay-per-click advertising is a particular online marketing model in which you, the advertiser, pay a fee each time one of your law firm’s advertisements is clicked on by the end user. PPC ads show up at the very top of the search results across search engines such as Google and Bing, and allow immediate brand visibility based on the keywords, usually your legal service and location, you’re bidding against competitors on. 

Why Is PPC Advertising Ideal for Lawyers?

When you’re trying to augment your law firm’s branding across search networks such as Google, there’s no quicker way to catch fire than through strategic use of pay-per-click. Whether your firm is looking to implement video display advertisements across YouTube, or you need to get the phone ringing with a call-only campaign, our PPC experts will build a paid campaign to cost-effectively achieve your objectives.

PPC Tools For Lawyers

  • Google Ads
  • Google Local Service Ads
  • Google Maps
  • Bing Ads
  • Yahoo Gemini
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ppc ads for lawyer

Get Found Faster with Google LSAs for Law Firms

A recent,  phenomenal opportunity for lawyers and law firms to get found locally, Google Local Service Ads (LSAs) serve to supplement your PPC ads and Organic placements, maximizing your firm’s brand across the most precious real estate on earth, the first page of Google. Unlike PPC Ads, in which you’re charged per click, law firms who are certified Local Service Advertisers, are only charged for valid leads. 

With Google LSAs, lawyers can set a monthly budget and target keywords that can be adjusted at any time to further refine their paid advertising efforts.

1SEO’s Approach to PPC for Attorneys

The key to understanding how to effectively optimize a paid search campaign lies in knowing how consumers are choosing lawyers online. With this knowledge in hand, our Google Ads certified PPC specialists can create a winning campaign that will help you achieve your goals and drive leads to your website.

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Managing PPC Ad Campaigns for Lawyers

After 1SEO has determined what your law firm’s objectives are, our team can get to work crafting and executing a fully-managed PPC campaign. During the time period in which your campaign is running we will continue to update and monitor your strategy to make sure goals are being met by performing:

  • A/B Testing Keyword Research
  • Custom Reporting Call Analytics & Recordings
  • Conversion Tracking Ad Copy Creation

Crafting PPC Ads for Your Law Firm

We’ll conduct in-depth keyword, competitor and audience research, creating custom audiences which consist of the user demographics, interests, and behaviors that display the highest statistical likelihood of utilizing your law firm’s services. Utilizing your existing client lists and creating lookalike audiences, we’ll use PPC to reach untapped audiences.

Once we’ve set your keywords and audiences, we’ll test various bidding strategies to get your ads in front of your target audiences and leverage artificial intelligence to adjust bidding based on the goals of your law firm.

Our Google Ads certified PPC Specialists closely monitor and record all campaign progress and key performance indicators (KPIs) which your firm requires and organizes all campaign metrics in custom-built reporting dashboards.

You will never have to worry about getting information about your firm’s PPC campaign, as your team is only one call away to answer any questions you may have. 1SEO is dedicated to meeting your company’s objectives and seeing your return on investment grow.

Open Communication: It’s What Makes Us Different

You will never have to worry about getting information about your firm’s PPC campaign, as your team is only one call away to answer any questions you may have. 1SEO is dedicated to meeting your company’s objectives and seeing your return on investment grow.

PPC for Lawyers FAQs

At some point in their lives, everyone eventually needs a good lawyer. But with the million-plus attorneys out there, how do you get heard above the din of your competition and get new clients in the door? The answer is with an effective PPC campaign. However, reaching your target audience can be expensive, and without the right targeting, you’re wasting clicks.

A successful PPC campaign requires upfront metrics analysis and creative ad creation. After launching a campaign, we meticulously watch how it’s performing and make improvements along the way. Many law firm may try to do PPC themselves, but it takes expertise and constant attention to really make your PPC efforts produce effective results.

At 1SEO, we understand that cost-per-click rates are high in your industry, so we need to make them count. With granular and effective PPC campaigns, we can target people already looking for your services to drive down your cost-per-conversion and get you the best return on your investment. This way, you can focus on protecting the rights of your clients, and leave the growth of your business to us.

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