Grow & Protect Your Law Firm with 1SEO
Attract and retain more clients for your law firm with 1SEO I.T. Support & Digital Marketing’s proven recipe for success. Long gone are the days where consumers are resorting to a paperback phone book to find a reputable and qualified attorney to meet their needs. In fact, a majority of people who seek legal advice head online first before going to any other source.
However, competition is fierce. In fact, there are 1.3 million attorneys according to the American Bar Association, and counting, in the United States, which makes having visibility in online searches can significantly benefit your business. Thankfully, getting you seen and heard above the noise and clutter of your competition is our specialty.Read More
At 1SEO, we don’t just look at one part of the digital marketing equation when it comes to crafting the right online strategy for your law firm; we look at the entire picture. Our services include but are not limited to:
- Pay-Per-Click Advertising
- Social Media Marketing
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Mobile Website Design & Development
It doesn’t matter if you are a small startup legal practice or a well-established firm that has been around for decades. If you aren’t leveraging the internet correctly, you lose. Bottom line.
SEO to Build Your Online Presence
The world of Search Engine Optimization (SEO) is constantly evolving, and it takes an experienced team of digital marketers to know that every industry is different when it comes to crafting the most effective SEO strategy for a law firm.
What is Search Engine Optimization (SEO)?
Simply put, search engine optimization uses various techniques and tactics to build higher search engine rankings. Due to the many rules and regulations set forth by state bar associations, attorneys must follow very strict advertising guidelines in order for their SEO efforts to be ethical and effective. At 1SEO, our methodical and systematic approach to search engine optimization for the legal field has three steps.
- Research – What are your goals? What type of cases do you want to focus on?
- Content Creation – Content is then created that is unique to your firm and your goals, making it easy for potential clients to find you with strong, optimized on-page.
- Measurement – Regular monitoring and analytics of your law firm’s SEO strategy is performed to see what is and isn’t working to get the best results.
PPC to Attract More Clients
If you want to put your law firm in front of the right audience, you are going to need a strong paid search, or pay-per-click (PPC) campaign. PPC gives advertisers the opportunity to “buy” site visits instead of organically earning those visits. A fee is only paid if someone clicks on your ad. To put things in perspective: Say your law firm pays $3 per click, but one click brings in $500 worth of business. In the end, you’ve made quite the profit!
The PPC specialists at 1SEO build and manage a wide variety of PPC campaigns. You set the budget, and we get to work. Now is the time to get your site noticed, and we can help!
Social Media to Expand Your Online Reach
Another important aspect of any business’s marketing efforts, law firms especially, is connecting with clients via social media. Social media marketing is a way to build trust, share information, and interact with internet users through platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Social media marketing is not only effective in increasing website traffic and creating a brand identity, but law firms with a strong social media following are also more likely to be seen as trustworthy, and therefore, they will want to do business with you.
If you’re interested in building your law firm’s social media presence or advertising on social media, we want to amplify your brand and help you build a following!
Website Design to Highlight Your Firm
With over 280 million internet users in the United States alone and competition amongst law firms at an all-time high, it can be hard to stand out with a mediocre website. If your law firm’s website is lackluster and provides a less than satisfactory experience for your visitors, then it may be time for an upgrade.
A website’s design affects many aspects of your digital marketing campaign including its SEO, conversion rates, brand name, and PPC advertising. Our successful web development team provides in-depth website audits and designs so you can stand out from the crowd and gain greater online visibility.
At 1SEO, we can get you the clicks you want, and turn them into the conversions you need. Rule out the competition with proven results. Call us today at 215-946-1046 to get started.