Do you run a prestigious accounting or law firm in the Philadelphia area that relies on referrals? Do you operate a local real estate office or work as a mortgage broker who attends regular networking meetings hoping to get your next client? How is that working out for you?
If your response is “Meh,” “I get a lead every once in a while,” or, “The pandemic’s got me down,” it’s time to tap into some digital marketing — that is, of course, if you’re not doing some form of it already — and we hope you are!
While having a properly optimized website and pay per click campaign are sure-fire ways to help you get some leads, one form of marketing that professional services are tapping into more and more is email marketing.
With COVID-19 restrictions limiting people from gathering in large groups, and thus, the way many professional service companies network to find prospective clients, it’s probably become a lot more challenging to keep the leads (and money) rolling in. Therefore, if you want to get — or keep — your business in front of people and continue helping it flourish, email marketing is one of the best and most affordable avenues.
If done right, email marketing will build upon the relationships you already have with your existing client base, provide valuable information, encourage subscribers not only to read your emails but to take action, and strengthen your overall digital marketing efforts!
Do you have a client list? If you do, then you’re already off to a great start. If not, it’s time to start typing in the names and email addresses on all of those business cards (you’ve probably got wrapped in rubber bands in one of your desk drawers) into an Excel spreadsheet. More often than not, we find that most of our clients have already “gone digital” and have an Excel spreadsheet with all of their clients’ information listed.
After that, it’s time to determine which email marketing platform you want to use and sign up. Two of the most frequently used platforms used by our clients are Constant Contact or Mailchimp. However, that’s not to say you can’t find something else that will better suit your needs. Once the platform is chosen, you pick a pricing plan and upload your email list. It’s also important to keep in mind that the price will also fluctuate depending on how big your email list is.
Once all of those logistics are set in place, it’s time to design your first email template, start critically thinking about what you want to say and promote, strategize… Sound like too much for you to handle on top of managing your day to day business? Yeah, we hear that from a lot of people! If you’re interested in email marketing but don’t have the love, time, or energy to put into it to really have it take off — or generally don’t know why or what you should email people — our digital marketing experts are here for you.
Count on us to:
While we could go on and on about why you need email marketing and how to do it, it’s best to hear it from the mouth of one of our experts. Plus, we can show you some real-time examples of how a company similar to yours has seen results. Want to see? Contact us right now, and we’ll show you!
About the Author:
Lora Novak is one of the Senior Content Editors and Writers at 1SEO and is also one of its most “senior” employees — about to hit her 10-year mark in May 2021. Outside of work, you can find her running around outside, at the gym, listening to an audiobook, or enjoying some takeout on the couch while watching one of her favorite TV shows.
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