Signed, Sealed, and Delivered: 6 Digital Marketing Tips for Your Law Firm
August 21, 2018
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Trust. It’s often cited as the most significant deciding factor when it comes to choosing an attorney. While you probably still get plenty of referrals from clients who trust you, there’s a much broader audience out there of people who need your services, but don’t know who you are and if they can rely on you.
Chances are, you already have a digital profile. But are you using it to its maximum potential? Sure, lawyer rating and review sites like Avvo, Justia, and others may give you some free, but insufficient, advertising and even help you attract a few extra clients.
With all types of digital marketing services for law firms, you can dive headfirst into the digital marketing age and start seeing immediate results to help you grow and protect your business. Let’s examine six ways you can create visibility and generate trust for your firm.
1. Web Design
It’s integral for your firm to attain business from local clients, and your website will be the foundation of these marketing efforts. Not only does your site need to reflect you, your firm, practices, values, and areas of expertise, but it also needs to be well-designed and easy-to-use. Think about it: this is your first impression on potential clients. If they come across a slow and sloppy site, think about how that will reflect on your firm.
Conversely, a sleek and user-friendly law firm website sends the right message, building a positive and trustworthy reputation, which in turn, can help attract clients to you instead of your competitor.
Unfortunately, no matter how well-designed and good looking your website is, it’s a waste if no one can find it. You need to embrace SEO strategies because they can get you seen and heard above the din and distraction of your competitors.
For instance, people typically search for “lawyers near me” or “attorneys in Philadelphia.” Using an effective local keyword strategy, we can get your law firm’s website in Google searches near you. All this increases your visibility and opportunities to attract clients. Additionally, SEO tactics can optimize your web pages, making them easier for search engines to read, and get you ranked higher than other firms and lawyers on Google searches.
Having compelling and engaging content, such as blog posts and videos, on your site is useful for creating authority for you and your services. These can include current developments or legal news, and they show that you’re a credible leader in your field of expertise. When you provide valuable information for your clients, you not only increase your exposure, but you also boost their level of trust in you.
4. Social Media Marketing
Since social media exists essentially on word-of-mouth platforms, they’re a trust-based form of advocating for your firm. While these platforms allow you to maintain and manage your profile, you can also utilize paid social media advertising for your law firm.
This type of advertising is a necessity for any firm looking to establish and expand their brand awareness online, and get “front of mind” for their target audience. Remarketing allows you to target people who have already visited your site by showing them banner ads as they continue to search the web. These ads help to bolster your brand identity, even when people aren’t on your website.
And it just makes sense, doesn’t it? The more people see your brand online, the more they’ll trust you and your firm, and become likelier to hire your services. The bottom line? Visibility equals trust. And trust equals more clients.
5. Use an “Expert Witness”
By monitoring your online reviews, you can respond to your clients and continue to garner a positive relationship with them. You can have a particularly happy client give a testimonial video that you can add to your site and social media platforms, further building upon potential clients’ trust in you.
PPC ads are effective for law firms because they can identify the exact moment someone needs a lawyer. Since the legal field is extremely competitive, using Google Ads can be costly if it isn’t employed correctly. To ensure that you’re getting the most out of your budget, use targeted keywords specific to your practice that include the type of lawyer and location.
You can also utilize ad extensions, which are bits of additional information people might find useful like reviews, links to specific landing pages, contact information, and more.
If you want to improve your firm’s reputation and trust, all while building your client base and growing your business, then you need to implement a multi-faceted digital marketing campaign.
To learn more about online advertising and email marketing services, contact 1SEO Digital Agency today!
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