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Popping the Question(s): Why You Should Have an FAQ On Your Business’s Website

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Bending down on one knee to get the answer one yearns for is a timelessly romantic gesture — and when it comes to your business, the sooner you can get ahead of the question, the better your chances will be of a long, fruitful relationship…customer-wise, of course.

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When customers, clients, or potential partners want to know more about your organization, there are a few different ways they can go about gathering some basic information — utilizing the chat function on your website, browsing your social media accounts, or even just giving your office a call. However, if you notice that you are getting asked a lot of the same questions over and over again, you may consider adding a Frequently Asked Questions (FAQ) page to your website.

While you may have a conceptual understanding of what an FAQ page is, there are still tools of the trade and certain tips to keep in mind while making it (or refining your existing one) that can ultimately help your business in several ways — including SEO.

Why Is an FAQ Page Important for My Website?

Here are some advantages of having an engaging, relevant, and easily-navigable FAQ page on your site:

Address Visitors’ Needs

First and foremost, and perhaps most apparent, an FAQ section allows you to do a deep-dive into concerns you see bubble to the surface time and time again. Not only can you give aspects of your offerings or industry at large a more personal touch, but you can also implement high-quality content that goes beyond product specifications or fundamental service components. This can include anything from conceptual “what if” scenarios to information regarding refund and customer service inquiries.

Take an inventory of anticipated questions your customers may have, and even do some research for some of the more prominent question marks of your industry as a whole that readers may be curious to learn about. This leads us to our next point:

Increase Conversions

Whether customers are looking to purchase health products, call you for HVAC service, or enlist you as a legal representative, conversions are a primary goal as far as your website is concerned. By removing a degree of uncertainty for your visitors, you help usher along the entire process. More sophisticated tactics for an FAQ page include comparing your products and services to those of your competitors — whether it be price differentiation, turnaround speed, or level of customer satisfaction based on numerous reviews, an FAQ is a chance to distinguish yourself from the other guys.

However, the FAQ page shouldn’t just be another advertisement — pertinent, yet digestible, information and resources of value to your customer base are paramount.

Boost Your Search Engine Optimization

Not only is an FAQ page a chance to educate an audience already on your site — with impactful SEO practices put in place, it may be the front door to your offerings! Search engines love FAQ pages because they help Google understand your business — and by displaying that you place value on helping people get the information they need to make a decision about your product or service, you’re establishing yourself as an authority. At the same time, you can leverage your FAQ page to include long-tail keywords you know your target audience is searching for and link to relevant blog posts and service pages to drive traffic in the right direction.

Like any digital marketing effort, curating an excellent FAQ page takes more than one consideration or click of a button: It’s an amalgamation of the above points and beyond. For additional tips on how to market your business in today’s ever-evolving digital landscape, we invite you to download our whitepaper: 15 Keys to Marketing Your Company Online.

For more information about our full suite of digital marketing services, including SEO and content marketing strategies, reach out to our team today!

About the Author:

Spencer Coulton is a Content Editor at 1SEO. When not writing, he can be found strumming his guitar, attempting to brew the perfect cup of coffee, or biking around Philadelphia — sometimes all at once.

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