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Do Lawyers Dream of Electric Mail?

July 16, 2020

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Does any business based around providing legal services, up to and including Law Firms themselves, use email for focused marketing purposes? To maintain our position as the leading digital marketing agency in Bucks County, Pennsylvania, we must confess to something we did several years back. What we did might annoy or infuriate not only some of our competitors, but also many of the businesses based in, or doing business around, the Philadelphia & Central New Jersey region. We initially took this action with only the most innocent of intentions in our minds & hearts, truly. But we do understand how our actions might be misconstrued as having more sinister goals in mind. Without wasting any more time building this up, here’s our confession:

Top 3 Email Marketing Mistakes Made By The Legal Services Industry

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What we did, that some might find questionable, was to sign up for somewhere around 6,000 email subscriptions (and counting), for just about every new & existing company in a large geographic circumference around our Bristol, Pennsylvania headquarters. Quite honestly, there may be one or two business categories that, to date, have yet to be added to our subscription lists, but we can’t think of everything. Why did we do this; when we never purchase whatever it is that they’re selling? We wanted to see who was doing email marketing well and who was missing their marks. We wanted to know what others were using as incentives for their clients, so we didn’t more or less duplicate similar strategies and offers for our clients. Our goal was to serve our customers within those numerous business lines to the best of our capabilities. Having done just that, we also learned a lot.

One of the takeaways from this ongoing experiment leads us to the question we asked at the start, regarding the use of email marketing by Lawyers and Legal Service providers. Out of more than 300 Law & Legal Services businesses that we’ve signed up to receive emails from, less than ⅓ were sending out any email marketing of any nature at all. Of the ones that are, they are not doing this with any regularity, and even fewer are providing useful or relevant information within these emails – certainly little content that would make a prospective client think to themselves, “gee, I just can’t wait for the next email from the law offices of Dewey, Cheatham & Howe!” Yes, we are 3 Stooges fans here; but we are even bigger fans of Legal Services providers who are maximizing their email marketing opportunities. We can’t correct every mistake these agencies make with regularity, but we thought we might lend a hand by providing you with our Top 3 Email Marketing Mistakes Made By The Legal Services Industry.

“Practice” Makes More Perfect: With no puns intended, rare is when anyone gets anything right on the first attempt. We learn how to improve via trial & error, so don’t be afraid to experiment with more than one approach before deciding which works better. Be sure to have a reliable way of measuring the results of your testing, and constantly seek to refine the poorer performers and incorporate them into more successful efforts.

Constantly Expand Your Jury Pool: Every new contact you make, be it through official channels, networking events, or in more casual settings, has an email address. More importantly, many of these people are potential future clients, whether they know it or not. Be sure to keep expanding your email databases by adding these names & addresses to them, with their permission, of course, because you never know where your next revenue stream might be flowing.

Unsurpassed Return-On-Investment (ROI): No pun here; just the sharing of a little known fact: email marketing has the highest ROI of any commonly-used marketing campaign, so before you shoot your next TV commercial, think about a more cost-effective solution to reach your target audiences.

It took many years of education & internship before you got anywhere close to judicature, and it takes a similar time & practice to become a successful email marketer. You can implement the tips provided herein as part of your current campaign strategies. To get your complete Digital Marketing portfolio headed on the right path on every level, contact 1SEO for your no-charge program analysis.

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20:39 23 Jul 20

We've worked with Heather and her team at 1SEO for several years and continue because she's so highly responsive, knowledgeable, and always aware of the ROI on different strategies. And a huge shout out to Kyrus and Chris S. for their great and creative work!

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16:58 21 Jul 20

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20:37 20 Jul 20

1SEO has been helpful in bringing more awareness to my company online. The team is professional and has given me great insight on how to advertise more effectively.

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18:33 13 Jul 20

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13:41 12 Jul 20

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Steve Jordan

15:12 11 Jul 20

Very happy with our choice to partner with 1SEO. Our team services our account in the way expect, and they are clearly helping our business move in the right direction...

Keith Baldwin

19:59 10 Jul 20

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Brad Meucci

17:12 10 Jul 20

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William ONeill

16:27 01 Jul 20

Every member of the 1seo staff across the board starting with the lead, Andrew has worked extremely hard put together an incredible website that far exceeded our dreams. Absolute world series walk off home run for LaserVideo.tv!

Nertil Lushka

01:22 01 Jul 20

If you want to matter and become a leading voice in your field in the digital world, you need 1SEO on your side. They have exceeded my exceptions by exponentially increasing brand awareness and website traffic organically through SEO. I love these guys and will continue to expand my digital marketing because they are the best investment in the industry--period.

Pedro Barboglio

14:00 20 Jun 20

We started with our PPC campaign, they did a great gob adjusting to our budget, and after just 2 months we started seeing great results, generating leads

Hal Rhodes

18:40 19 Jun 20

If you are looking for a top notch SEO Marketing team who is incredibly responsive and truly cares about your business, you have found your partner. 1SEO has been one of the best decisions we have made as a company. The results have been strong and fast. Good luck and enjoy the results!!

J Melora

15:53 19 Jun 20

1SEO is definitely the best in their industry. Super responsive and generates results!

Anthony Mirarchi

16:19 18 Jun 20

Had the pleasure of working with 1SEO and Andrew Foligno to develop my corporate website. He was extremely responsive and assisted me with all the changes I wanted to make. The site came out exactly how I wanted after all was said and done. Highly recommend the services of 1SEO and Andrew

DIVE Seekers

15:16 16 Jun 20

Working with them for a few months seeing improvements already.

Aaron Hinson

19:38 15 Jun 20

I'm an independent mortgage broker, over the years i've lost insane amounts trying different marketing companies or buying leads. What my dedicated team at 1SEO has done is provide me with positive, very positive ROI for the first time ever. My website ranks SEO/organicially in just 2 months higher than expected and the google adds convert to leads on my website funnels. Its also a pleasure working with them, i could not recommend them enough (unless you are another local mortgage broker than i do not suggest them!)

Nassau Cable

16:01 15 Jun 20

Lance is great guy

Erik Senders

21:02 12 Jun 20

I worked directly with Meghan and the rest of the team on building our website and amazon store. Everybody was absolutely amazing. Super friendly & knowledgeable staff, fast response times & no question went unanswered. I highly recommend 1SEO. Thanks again for everything!

Mike Picozzi

15:49 12 Jun 20

Sam and the Team at 1SEO have been great! Their attention to our account has been wonderful and their ideas and suggestions have helped our web sales explode!

Travas Marko

13:47 12 Jun 20

I wanted to take this time to reach out to you guys and let the crew @ 1seo know about the outstanding work they are doing for my company during this tough time, 1seo and the crew, Megan, Britt, Sam and the rest of the crew are helping my business grow at the speed of light, my company can’t thank you guys enough and all your hard work does not go unnoticed thank you

Brian Scruggs

19:13 02 Jun 20

I worked directly with Jade on a project. She is super helpful, friendly, and a great representation of the company as a whole.

carlton kraus

17:33 06 Feb 20

Thanks for all the hard work guys 👍🏻

Bud Evans

17:15 29 Jan 20

I walked into 1SEO through a recommendation from a friend. Unfortunately, we weren't able to do business at this time with exception of fixing my website. Here's the great part; I've never been part of such an honest and upfront conversation from anyone in any field. Bill, Matt and Lance looked me in the eye and told m, my budget wouldn't work, the process was in much needed improvement on my side. They easily could have hit me up for $$$$$ but passed up on it! Now, they're working on my website to begin to generate leads. As I grow, I know where I'll be going to increase my exposure - 1SEO! Ethical and Moral business practices with positive results and a proven track record - think 1SEO.

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Do Lawyers Dream of Electric Mail?

Share This Post

Top 3 Email Marketing Mistakes Made By The Legal Services Industry​

More To Explore

Home Services Guide to Community Outreach

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Top 3 Email Marketing Mistakes Made By The Legal Services Industry