What we did, that some might find questionable, was to sign up for somewhere around 6,000 email subscriptions
(and counting), for just about every new & existing company in a large geographic circumference around our Bristol, Pennsylvania headquarters. Quite honestly, there may be one or two business categories that, to date, have yet to be added to our subscription lists, but we can’t think of everything. Why did we do this; when we never purchase whatever it is that they’re selling? We wanted to see who was doing email marketing
well and who was missing their marks. We wanted to know what others were using as incentives for their clients, so we didn’t more or less duplicate similar strategies and offers for our clients. Our goal was to serve our customers within those numerous business lines to the best of our capabilities. Having done just that, we also learned a lot.