Of the four social media marketing
awards received, three were in “best use of social media
” categories; 2 being for individual vertical categories, and the 3rd being Best Social Media Campaign
– no specific vertical; just the best social media campaign, period
. As honored as we are for each of those awards, the fourth might perhaps be the most prestigious. That award is for Best Integrated Campaign
, which, as the name suggests, uses a blend of several social media platforms – akin to having been awarded the “Best In Show
” at the Westminster Kennel Club!