Good SEO and bad SEO. Content wise. SEO-friendly content has come a long way.

Nowadays, without quality content and landing pages, your website has a slim chance of being found in search results. Search engines have evolved. User experience is of primary importance.

Content marketing today is about finding the people with the right intent.

With new Google quality updates, you need to be aware of best practices. When you’re consistently creating content for your brand, be aware of the best practices so you don’t harm your website and affect your online visibility.

Keep semantics in mind. That’s thinking about like words and phrases—or synonyms—to expand your reach with a single piece of content.

Maintaining an SEO checklist can work wonders to ensuring your content remains up to standard. The goal is to provide value, inform your audience about why you’re the right company to do business with, and increase conversions with your optimized content.

Here’s how you should develop your content to attract new visitors and increase your sales.

Components of Google’s Ranking Algorithm

When you start to write for your website, you have to be aware of Google’s ranking algorithm. Know the factors they’re looking at and increase your authority by following these guidelines. For any writer, you know you have to establish some domain authority to rank for a certain key phrase. It won’t happen overnight. You need to earn links, grow your following, and achieve greater SEO content results.

Headline & Subheadings

You need an improved click-through rate. With a dismal headline, you’re not going to get the readers you wanted. It’s important to note that many readers skim the content, they won’t read an entire post. Keep them engaged with an appealing headline that attracts attention.

Your headline should be attractive and inviting, enticing your audience to click to learn more. Convey a specific message or idea. Think about adding numbers to attract more users.

For example,

  • “5 Ways to Become a Better Content Marketer”
  • “20 Influencers to Follow on Twitter Today”

Whatever you do, make the title clickable. It has to be catchy. It has to be under 72 characters.

Split up your thoughts and give each point of your post its own subheading.

In blog posts, try to include your focus keyword in one or more subheadings. That’s the H2 or H3 tag. As you’re scrolling through the page, you want some factors to break up the text. That’s the heading tags, images, links, and more.

The best way to begin to rank for your blog posts is to post long and informative content. Longer content will rank higher on Google and other search engines, maximizing your visibility.

Write in a Conversational Tone

Your readers are exposed to sales pitches and advertisements all day, every day. Use your content as a way to provide value for your audience. Write conversationally, and start a relationship.

Writing conversationally assists in creating a memorable user experience. It’s a way to answer a specific question and help users find what they’re looking for without much navigation.

Think about the rise in digital assistants and voice search. We’re asking Google questions and trying to find info faster. It’s been found that 20% of mobile searches are voice search.

Writing in a style that is conversational can help you find featured placement with a rich snippet. This helps your brand get more recognition.

Provide tips, tricks, lists, and value. For your content to be successful, it has to be written in a way that your audience wants to consume it. Make sure the strategy aligns, and the title of a post accurately reflects the content on the page.

Conversational tones provide a unique user experience. Focus on that.

Keyword Research for Local Queries

Keywords are somewhat going out the window. They don’t hold the same importance they once had. Google’s own Keyword Planner isn’t providing the same information that it used to. There are other tools that make it easier to find the right words to target.

Your entire SEO content campaign revolved around keywords, especially at the local level. You need to be found by customers in your geographic area. Some keywords have more volume than others, and it’s important that you focus your efforts on an area where you can win in the SERPs.

Study your ideal customer. Know their intent. Form your content around that intent to stand out on a local level. The more long-tail you can go, the more opportunity you have and the wider the umbrella that you capture with one search query.

Keywords should be used naturally. Don’t stuff them into the body of the text for the sake of using the keyword one or two more times. It has to make sense.

Putting your users first and helping them find the information they’re searching for should be your top priority. Focusing on a keyword to rank for, don’t hide any content or stuff the keywords in a way that can harm your website.

Write naturally and the keywords should find their way into your content.

Page Links

How is your audience interacting with your content? Are you attracting a lot of links? Are you utilizing the resources on the web to link out to other authority sources?

Don’t overestimate the importance of linking out to other websites. From linking to other pages that are relevant to the topic to linking out to the sources you’ve found the information on, you’ll follow Google’s best practices and start to develop links.

Shared links. Social links. It should be your job to attract social shares and earn more leads. If your post or piece of content is just sitting there, there’s no value whatsoever and you wasted your time.

A Fine-Tuned Machine

To take a phrase that’s been in the news with the current administration, putting all these pieces together leads to a fine-tuned machine. There is a lot of opportunity for content writers and SEO professionals.

The internet is a crowded marketplace, but users love to consume fresh and interesting content. You still need to produce content regularly to show Google you’re adding content and updating your site, as well as keep your readers engaged so they know when updated content is coming.

Keep in mind, the more multimedia you include, the more you’ll engage your audience. Infographics, images, videos, and more. Altogether, it’s a process that results in a fine-tuned machine. Get started with your content marketing strategy and connect your business to prospective customers or clients.