Get More Out of Paid Ads with PPC for Roofers


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Running a successful PPC, or pay-per-click, advertising campaign for your roofing business can be a challenge. If you’re not sure what you’re doing or how to use all of the features of the platform, then you could just be wasting money.

1SEO is a Google Premier Partner, something that only a few of the most elite agencies in the country can claim. This means that our PPC specialists are certified in Google’s advertising products and that they’ve proven that they can get results for roofing contractors like you. They also participate in ongoing training to stay on the cutting edge of paid advertising.

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Fine-Tuning Your Roofing PPC Campaign

Our PPC experts will work with you to determine your goals. Then, we’ll conduct research and analyze your competitors in the area to find the best keywords to bid on based on your budget and your priorities.

Next, we’ll write ad copy based on what will be most likely to make your potential customers want to click on your ad. We’ll also ensure that the page that users arrive on is one that speaks to their immediate needs, and that it’s laid out in a way that makes it easy for them to find the information they’re looking for. If your roofing website could use an update to improve the user experience, our team will be able to assist with that as well.

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Making the Most of Google Ads

The most well-known PPC platform that roofers use is probably Google Ads, which used to be called Google AdWords. If you’ve tried this platform before, or had another company who did, but you didn’t see the ROI that you were looking for, let our team of PPC specialists take a look. We’ll find ways to improve your ad performance and lower your cost so that you can make the most of your budget.

With Google Ads, you can see exactly how your campaign is performing and how your budget is being spent. We’ll also conduct ongoing maintenance to make adjustments as necessary.

Take Advantage of Google Local Services Ads

A newer opportunity available to roofing contractors like you is Google Local Services Ads. This service is currently available in some major metro areas, and you will also need to complete background checks and verify your license and insurance information. The additional verification process is worth it though, as these ads offer numerous advantages:

  • Pay per lead, not per click
  • Appear at the very top of search results
  • Make your business appear more credible with Google Guarantee

Ask our PPC experts for more information to find out if your roofing company qualifies for this program.

Works Hand-in-Hand with SEO

Another benefit of PPC is that it works in tandem with your roofing company’s SEO campaign. That’s because it gives you additional opportunities to show up on the first page of the search results. Plus, appearing more than once on the page helps users see you as a more credible source.

Start Seeing Better ROI

To find out more about how we can promote your roofing company through paid advertising, contact us today.