Reach the Right Painting Customers with Google Ads

Most painters, when they think of PPC advertising, think of Google Adwords, now known as Google Ads. If you’ve tried your hand at this platform before but weren’t seeing a return on your investment, then let our experts take a fresh look. We’ll find ways to make the most of your budget and zero in on audiences who are most likely to pick up the phone and call you.

Once your PPC painting ads go live, we don’t just “set it and forget it.” We’ll continue to monitor the performance of your ads and make adjustments as needed. You’ll also be able to see the direct results of your ads, including how many calls and contact form completions you received, at any time.

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Gain More Visibility with Google Local Services Ads

Another paid advertising opportunity that is available to painting contractors is Google Local Services Ads. Unlike most PPC ads, these allow you to pay per lead rather than per click. What’s more, these ads will appear at the very top of the search results, even above the other paid ads. While this service is currently available for painters in certain major metro areas, the list is always expanding. Even if it is unavailable in your area now, it could be in the near future.

Since these ads are highly valuable, they also require a little bit more legwork up front. You will need to verify your license and insurance and submit background checks for your employees. Once this process is complete and all of your painting company’s information is verified, you will receive a Google Guarantee badge on your ad. This gives additional peace of mind to customers who are calling for painting services for their home.   

Increase Your Chances of Showing Up in Search Results

Although PPC and SEO for painters work in different ways, they both function together to get more people to your website. Having both of these in place helps to increase your odds of showing up in the search results. In fact, you may even show up twice — both as an ad and an organic listing — which helps to improve your credibility and increase the likelihood that someone will contact you. 

Partner with the Top PPC Team for Painting Contractors

PPC and other paid channels such as social media can help painters get in front of people at the right time. To learn more about how paid advertising can help you grow your painting company, contact our team of experts today.