Facebook: A Clear Path to Online Success for Landscaping Contractors
Of all the social media platforms available to both seasoned social media advertisers and landscapers who are testing the social media marketing waters alike, Facebook is the most essential to master.
Because Facebook marketing, when deployed correctly, can be a key growth-driving factor for landscaping companies like yours online — and not just because it’s a great way to get in front of people, either.
Instead, choosing Facebook as your primary social media marketing channel equips your brand with an online toolbox that has a robust set of instruments to engage with your audience, not simply brand yourself to them. It’s a lot like content marketing.
Let us explain…
It’s not about an audience discovering your brand. It’s about people experiencing your brand.
By that, we mean that you have to put yourself in a Facebook user’s shoes before you start thinking about what you want to sell them. Remember: The homeowners who need you are on social media for a plethora of reasons — and, unfortunately, learning about landscaping companies is not among their priorities when scrolling through their Facebook feed.
Fear not, though, because delivering your message in a way that is meaningful to Facebook users is not only a possibility — it’s an easy thing to do, and it IS the way to generate more leads for your landscaping company.
We will spare you all of the details that go into winning landscaping business with Facebook advertising; however, let us point you toward the Instant Experience feature in Facebook Ads Manager.
By taking advantage of the Instant Experience delivery option you have at your disposal, you can easily build an audience by engaging them, with the ultimate goal being…
Retargeting Ads: The Best Way to Win New Business for Landscaping Companies
Retargeting isn’t just something you’ll find in any successful landscaper’s PPC campaign — it’s the way the best of the best generate leads for themselves on social media.
Believe it or not, Facebook makes it easy for your audience to engage with you and contact you. In fact, lead generation ads auto-populate forms that Facebook users can simply submit.
And it can be as easy as that.
Nonetheless, you have to take a few critical steps before you can start retargeting. But, rest assured, elite social media advertisers, like the ones here at 1SEO, have taken those steps many times before. And, as the top choice for landscapers who either need a social media presence, are in search of a new way to generate leads online, or both, you can trust out social media experts to help you find success.
Instagram: Find Success With Expert Social Media Marketers
Instagram marketing might not be an obvious first path to stroll down when designing a digital marketing campaign for landscaping contractors. It is, however, a key ingredient to the social media recipe for every landscaping company.
Here are a couple of the things that Instagram offers landscaping contractors like you:
- Use the different creatives — from carousels to videos — to showcase your work to every audience — from your current followers organically to your target audience with an ad.
- Use stories to showcase your brand’s personality and your landscaping company’s culture — because, believe it or not, culture-based content is wildly successful on Instagram. Why? It gives you an avenue to showcase personality, creativity, and relatability.
Landscaping Contractors: It Gets Better. Start Winning Now.
Facebook and Instagram aren’t the only options that landscaping contractors like you have at their disposal from a social media standpoint to grow, though. And, it’s important to remember that a landscaper needs SEO, PPC, social media, and content to work together holistically in order to maximize the digital space’s growth-driving potential.
Contact us today to learn more about our social media marketing services and partner with an elite team that will help you dominate your local market.