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While SEO helps your reach a wider audience of people who might be searching for an electrician, PPC, or pay-per-click ads, allows you to specifically target a certain group whose attention you really want to catch. To run these ads successfully, however, you’ll need help from an expert.
1SEO is proud to be a Google Premier Partner, one of the top two percent of agencies in the nation who can claim this distinction. This means that each of our PPC experts is certified in Google advertising products and participates in ongoing training so that they know the best way to advertise for electricians online.
We’ll start out with researching your service area and your competitors to find the best keywords that will be most likely to convert at the lowest possible cost. Then, we’ll build out specific ad campaigns to help you achieve your goals. For example, you could have one set of ads focused on residential repairs, while another set targets building contractors who need an electrician. Each ad will feature brief copy that speaks to your audience so that they’ll want to click on your ad.
Once you get them to click, you want to make sure that they stay on your page. We’ll evaluate the user experience on your electrician website to make sure that it’s as easy as possible for potential customers to contact you.
The most common paid advertising platform, and the one that most electricians are familiar with, is Google Ads, which used to be known as Google AdWords. Maybe you’ve tried running some ads before, but didn’t see the return on investment that you were hoping for. Our PPC experts have helped electricians like you to improve their targeting to show ads to the right people and at the right time and place. The beauty of Google Ads is that it shows you exactly how much money is being spent per click and how many leads you’ve gotten. We will also perform ongoing management of your account and make any adjustments as needed.
Another PPC opportunity available to electricians is Google Local Services Ads (LSA). Unlike Google Ads in which you pay per click, LSAs allow you to pay per lead. These ads appear at the very top of the search results, even before other paid ads. Currently, they are available in several major metro areas, but the list is always expanding.
In order to run a Local Services Ad as an electrician, you’ll need to undergo a background check and verify your license and insurance. Our team will help you through this process and optimize your profile. Once this is complete, you’ll receive a “Google Guarantee,” which makes you stand out from other electricians in your area.
While PPC and SEO for electricians work in two different ways, together, they support each other. Part of the reason is that they give you two separate opportunities to show up in the search results when someone is trying to find an electrician. If both your ad and the organic result show up on the same page, it also gives you more credibility in the eyes of your potential customers.
Find out how paid advertising and other marketing channels like social media can go to work for electricians like you when you reach out to our team today.
Please provide us with the following information and our team of experts will be in touch with you as soon as possible. We look forward to working with you!
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1SEO.com Digital Agency
1414 Radcliffe St #301, Bristol, PA 19007
2825 E Cottonwood Parkway, Suite 500,
Salt Lake City, UT 84121