As a conversion rate optimization agency, we employ several tests and strategies to align your site visitors’ pre-click motivation with their post-click intention. In short, we ensure that the reason customers click on your ad and the experience they receive when they arrive on the landing page will naturally lead to the action that you desire.
First, however, we must determine your business objectives. Many companies aim for more online purchases, more contact form submissions, or more estimate or quote requests. We cater your campaign to the goals you choose and then gather crucial information to provide you with answers about user engagement by:
- Heat-Mapping Your Site to see which parts of your landing pages attract the most attention.
- Analyzing On-Site Behavior to understand how users flow through your site (and how we can guide their movement).
- Determining the Site’s Pain Points, such as slow load speeds or a landing page message that doesn’t match your ad.
- Looking Beyond the First Click to ensure that the campaign is attracting converting customers.
We aim to guide customers through the “sales funnel,” making it easy to take the next step toward an important action. We will also minimize the impact of non-converting customers on your PPC budget. For example, when working on eCommerce conversion optimization, we may choose to put the cost of a product in the PPC ad so that people who are not willing to buy at that price point will not click.
Content Made for Conversions
Our team crafts content that helps drive conversions. It isn’t just easy to read and highly informative. It’s also carefully customized to appeal to the customer demographics that are most likely to convert. We create this content with both your customers and your end goal in mind. The content we produce is developed to engage users based on their:
- Specified IP Addresses
- Location Proximity
- Search History
- And More
Often, we will craft two versions of a landing page and use A/B Testing to determine which one leads to more conversions. Users who click on your ad will be sent to one of the two pages at random, and we will analyze the actions of users on each webpage to find out what type of content best resonates with your customers.
Delving Deep Into the Metrics
We use exhaustive data gathering and statistical analysis research techniques to develop greater online lead generation for your business. With our team’s strategy in place for your website, your company in Philadelphia, Bucks County, or anywhere else in America will have the opportunity to grow your conversions, and build more revenue. Our data-driven conversion optimization strategies are designed to highlight the key elements of your site traffic reports, identify the strongest areas of your site, and discover any issues it may have. At 1SEO, we provide an unwavering commitment to the continued success of your business. We are always searching for new ways to improve site performance and bring in new customers through content marketing strategies
, local SEO campaigns
, and more. Want to increase your conversions? Contact our team today!