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Be the first and last car dealership people go to
Car dealerships have historically spent a lot of money in traditional marketing methods: advertising on TV, radio, and print. Like with most businesses in today’s digital world, though, digital marketing is crucial to success for car dealerships, and it’s more cost-effective than traditional advertising. For car dealerships, digital marketing is more efficient for one simple reason: you put your efforts toward people looking to buy a vehicle, instead of everyone else. When people in your local area are ready for a new or used car, you want to be the first (and last) dealership they go to. That’s why you need digital marketing services for your car dealership.
What can effective digital marketing do for you?
Drive In Leads to Your Dealership
You know car engines, we know search engines. If someone in your area searches “car dealership near me,” is your business the first result? How about someone in the next town over? With our SEO services — optimization of your website, local citations, and Google My Business profile — we’ll help your business climb the search results and attract more customers.
SEO for car dealerships involves keyword research, matching webpages with the phrases people search online when looking to buy a car. Just like a great mechanic can find out exactly what’s wrong with a car and fix it, we can diagnose your website and put a plan in place.
Car dealerships also should follow local SEO guidelines to be featured prominently in the “map pack” at the top of search results, as well as Google Maps results. This involves another set of initial steps and ongoing maintenance, which you don’t want to overlook. Let us help check off all the necessary tasks to get your online visibility humming like a well-oiled machine.
PPC advertising helps you reach more customers using strategic, data-driven methods. PPC ads typically show up above organic search results. They yield less traffic, but generally lead to a higher percentage of sales.
The battle for eager car buyers lends itself well to PPC campaigns. PPC allows you to ramp up your budget (and traffic) at a moment’s notice. You can target keywords based on inventory or season. Do you have a few Ford F-150s that aren’t selling? Are you running a big weekend sale? PPC helps you take advantage.
If you are consistently getting beat by your competitors for organic search results, PPC allows you to show up in branded searches. This tactic usually requires a higher cost-per-click, but remember, it’s pay per click, not pay per impression. You only pay for traffic that you actually get. With optimized text, great landing pages, and smart budgeting, a PPC campaign will work toward your company’s unique needs.
We have a team of dedicated PPC experts who know the ins and outs of PPC advertising. This involves keyword research, well-crafted ads, and a lot of testing and tweaking. We use industry-best advertising methods and data analysis to help you get the most for your PPC buck.
Your website design says a lot about your business. For car dealers, who depend on a positive reputation to help sell cars to confident buyers, a sloppy, ugly, or disorganized website is a big red flag.
Industry experts say that if a website is three or more years old, it’s outdated. People expect to see the latest design and user experience from any business website. That’s reason enough to work with an award-winning website design company like us for an update. We’ve designed and developed websites for hundreds of car dealerships around the country, and we’ll put all our experience and care into yours.
Your website should also be SEO-friendly to give yourself the best chance of ranking organically in search results. Our website design services are often paired with SEO services. Work with us and we’ll make sure you have a beautiful website that attracts more customers than ever before.
Social media marketing can get lost in the shuffle of digital marketing for car dealerships, but it’s another strategy that can yield great results. People expect to find information about your car dealership on your social media accounts, so they should be up to snuff and active.
When your partner with 1SEO Digital Agency’s social media team, we’ll look into every improvement and game-changing tactic you can make through social media. From sophisticated user targeting to a full-fledged organic social campaign, we can get your name in front of a wide range of people in your area.
A relatively new technology that has seamlessly integrated into Google search results, Google Virtual Tour shows 360-degree images of your business to your prospective customers. It’s ideal for attractive showrooms and car lots, quickly communicating your selection of vehicles. It’s also another piece of your local SEO efforts, bolstering your Google My Business profile and improving click-through rate from search engines.
If you’re in the Philadelphia area or Bucks County, PA area, our video and photo team can coordinate a Google Virtual Tour shoot, using top-of-the-line equipment approved by Google. We provide Google Virtual Tour services as part of SEO services or as an independent service.