No, it’s not just about throwing keywords on a page and calling it a day. When you want to entice people to your website, increase your search engine rankings, and get more conversions, it’s about a lot more than that.
Okay, okay. So, maybe in the past, it was all about those keywords (before it was all about that bass). Digital marketers just used to toss them up there without even thinking about how the content sounded, hoping something would stick. But alas, Google was updated, and it became vastly more intelligent so that people couldn’t do that anymore. And you know what, it’s great! Now, people can’t use black-hat SEO techniques (another way to say “cheating the search engines”) to increase their rankings. They have to do it the old-fashioned way – which is with good, quality content.
In this blog, we’re going to discuss why quality content is vital for your SEO rankings. Just think of it as a vital organ in your all-encompassing body of SEO tactics, including but not limited to SEO, content, PPC, social media, and web development. In fact, let’s consider content the heart of your SEO campaign, not only because it pumps imaginary blood through your website’s veins, but also because content can have heart itself, metaphorically speaking.
Consider your audience when you write. It might not feel like it right now as you type words onto an unfeeling, unemotional, cold, hard computer screen, but you’re actually speaking to real people through your content. So, use it wisely. Although the search engines may love the links and search terms, real people just want something that’s easy-to-read, gives them the information they need, and is also interesting and entertaining. Give the people what they want!
A good technique to use is to think of someone you know and pretend you’re speaking to them when you write. Are you in the business of fixing up cars? Think of your car-loving uncle, and what you would say to him if he wishes to repair his cracked windshield himself. Now, just say it on the page. Do you own a dog-washing company? Think of how you would tell your dear Aunt Sally how you can clean her Pookie-bear, so he’ll never have to worry about ticks or fleas again.
Although you want to make sure your content is full of quality and easy-to-read, don’t forget the keyword research. You absolutely need the correct keywords if you want Google to put you up there in the search engine rankings (and if you want the right people to find you). There are a variety of tools out there that can help you select the right keywords for your audience, and get your content out there for people to see.
So, there you have it – content is the heart of your SEO body. Yes, I avoided saying “content is king” in this blog! Whoops. Maybe not. Oh well, there’s always next time.
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