Content-Cluttered & Overloaded Website
In most situations, too much of anything is overkill. When first designing your home services company’s website, you likely tried to include every piece of content you could scrounge. The assumption was that potential customers would want this much information at their fingertips. Right?
Unfortunately, this idea is only partially accurate. Most web design industry insiders will tell you that in many situations, too much is just too much. You want to cover as much territory as possible and provide “something for everyone.” Unfortunately, all too often, Home Services professionals end up creating “clutter” on their website with this approach. Clutter is not suitable for anyone.
Just like the occasional cleaning out of your clothes closet or kitchen pantry, you need to remove old, unnecessary pages & content and replace it with high-quality, “fresh” images, videos, and other relevant content.
Content is King – and Fresh Content Rules All
The three words “content is king” are among the most commonly spoken reminders in any digital marketing arena, and supported by the top minds in the digital marketing industry. In today’s age of YouTube, Instagram, Tik Tok & other “visual” Social Media platforms, the content found within is what lures browsers to these websites. It also keeps them there for indefinite periods.
But for a searcher to find your site – assuming that they don’t know the exact address, to begin with – the optimized search engines are going to need a way to find your site. They do this through the “web crawlers” that are part of the leading web browsers software, but they want and need fresh content to work best.
“Fresh” content is defined as any content that has not already appeared on another site, in part or whole. But fear not; you likely already possess plenty of fresh content, in the forms of:
- Past project “before & after” photos (if they are hi-resolution);
- Satisfied client testimonials;
- Educational blogs;
- Links to relevant articles;
- “How-to” videos used for employee training,
- And much, much more.
If you or someone in your company created any of these, and they have yet to be published online, congratulations – you own fresh content, ideal for your business website & Social Media channels as well.
We hope that every one of your businesses is getting these three examples of website design mistakes correctly. As such, please see this piece as nothing more than a reminder of just how good your website genuinely is. However, we know this doesn’t apply to everyone out there. If you’re one of “those people,” and in need of some additional tips or professional advice and support for your company website, please do not hesitate to contact us at your earliest convenience. We’ll be happy to help you get this right – even if it’s the second time!