With these points in mind, let’s apply these guidelines to the realm of
Digital Marketing for Lawyers, and more specifically, to
Video Marketing. It seems
almost impossible to tune into a Television broadcast today and not see at least one commercial spot for a local or regional law firm – an accurate observation on our part? Well, if you apply our “opening arguments” above to those commercials, there are several “rules of order” that are employed in the creation of the too-scarce “good ones” that, unfortunately for the overall majority that remains, are not followed. Because they are not factored into the initial stages of development, the time & dollars spent on the campaign are all-but wasted.