Stop Losing Money From These 8 Common Facebook Marketing Mistakes

Advertising on Facebook, which has more than 307 million users in the United States alone, gives your company access to a huge consumer base. Studies show that, unfortunately, many people waste money on Facebook marketing strategies that don’t work—which can be disastrous for any business.

There are a few common mistakes that you should try to avoid if you want to achieve any level of success on the site.

Don’t let inexperience prevent you from reaching social media success; instead, use this resource as a one-stop shop to master Facebook advertising.

Avoiding Visuals Is A Mistake

Facebook, in particular, has prioritized video content, to the point that it currently boasts 100 million hours of video watched every day. People are more likely to engage with and share video content than any other kind (which likely accounts for the platform’s enormous popularity). 

In fact, social videos get shared 1200% more than text and images together, and they reach 480% more people organically than a normal Facebook photo. Using video in your Facebook postings isn’t just a neat way to be noticed; it’s literally essential if you want to compete in the digital arena.

You’re Not Making Enough Effort to Sell

The major goal of establishing a social media presence for a business is to increase the number of potential customers and clients who are aware of the brand. For a business to be successful, its ads must be well-made and aimed at the people who are most likely to buy from it. To be profitable, businesses need to first create effective sales advertisements before allocating sufficient resources to sponsoring those advertisements. 

To get the intended results from marketing, however, it’s also essential to realize that investing more money will be more effective. That way, your sponsored articles are more likely to reach people who are interested in the types of products or services your company offers.

Not Engaging With Your Audience

Failing to interact and build relationships will lead to an unsuccessful return on investment with your Facebook advertising. Companies that don’t take advantage of two-way communication can miss opportunities such as getting feedback on their products or services, learning more about their customers, or strengthening trust in their brand. 

Engagement is the best foundation for a successful digital marketing strategy. Not only does it increase visibility, spark interest, and build loyalty, but it’s also essential for building a real connection between your business and potential customers.

You’re Obsessing Over Likes

It’s all too easy to measure success on Facebook through the number of ‘likes’ your posts receive, but this can be a costly mistake. Yes, ‘likes’ indicate that people have engaged with your content, but they don’t necessarily tell you whether those engagements have translated into customers or revenue. 

To truly assess the effectiveness of your Facebook marketing efforts, you need to monitor conversions and sales related to your content. Data such as cost-per-click, number of leads gained, and return on investment can give you solid evidence regarding how well (or how badly) your efforts are paying off. 

This type of information shows what strategies work best for increasing engagement, click-through rates, and conversions, allowing you to concentrate on these areas rather than being driven by social media vanity metrics like “likes.”

Failure to Define Your Target Audience

Failing to define your target audience is one of the most common and costly mistakes made by businesses utilizing Facebook for their marketing efforts. Without a clear understanding of who you want to reach with your advertisements and posts, you can fall into the trap of posting content that fails to engage with the people intended to see it. 

This can also mean that your budget will be spent on ads and campaigns directed at an audience too far removed from or uninterested in your product or service, leading to wasted dollars, time, and effort. To maximize return on investment in this arena, companies must always have a good understanding of their target demographics before investing in digital advertising. 

With this knowledge, you can start crafting thoughtful messages that appeal directly to your ideal customer segments and create compelling calls-to-action dedicated to securing actual conversions.

Don’t Push the Sale

Consumers use social media networks mainly for entertainment and education, not to be marketed to. If you’re constantly pushing your product by flooding viewers with in-your-face ads, users will quickly see you as a spammer and won’t pay any attention to what you’re trying to sell.

Rather than this “outbound marketing” approach, it would be far more beneficial to make use of the 10-4-1 system:

• 10 posts of external material
• 4 posts featuring your own content or messaging
• 1 post which is an aggressive sales message. 

This will make sure that you keep your audience entertained while still letting them know about your products or services.

You’re Posting Infrequently

 With people’s short attention spans, any lack of consistency can quickly result in a loss of interest from your audience and potential customers, making it difficult for your brand to be perceived as a leader or expert in your area. 

Maintaining the engagement of your current clientele and drawing in new ones requires constant posting. That’s why it’s important to put in the effort to update your business’ Facebook page more often as part of your social media marketing strategy.

You Are Not Providing Value

It’s easy to get too focused on the sales part of Facebook marketing and forget how important it is to provide value. This makes you irrelevant background noise that most people will quickly stop listening to.

Your followers may not grasp what you sell or how it may benefit them if your message is lost. This decreases engagement and conversions, resulting in a loss of revenue for your business.

Focus on offering excellent material that educates and informs your audience, while also discreetly telling them how they may purchase your products to receive further value.

Get More Out of Your Facebook Advertising

From standard campaigns that work wonders for increasing your ROI to highly sophisticated ones that cover a wide range of target audiences and objectives, we’ve got you covered. 

Our team of experienced professionals can provide guidance on the best approaches and strategies that will help optimize your online presence and increase your brand’s visibility on the world’s most popular social media platform. 

With an array of tools at our disposal and a deep understanding of how people use Facebook, you can trust 1SEO Digital Agency to deliver results that will help you achieve your marketing goals.

About the Author

Stephen Carrozzino is a Senior Content and SEO Strategist with 1SEO Digital Agency – an authority on all things digital marketing. His deep understanding of search engine optimization is only rivaled by his passion for running, biking, and reading/crafting engaging writing.