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Reaching Out: Why Community Outreach Matters for Local Businesses

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If there’s one thing we’ve learned at 1SEO, being a successful business isn’t just about making dollars. Sure, bolstering client acquisition, retention, and loyalty is essential, but there’s more to it than that. We know that you work hard to keep your company running — it requires passion, perseverance, diligence, and a willingness to do what’s needed to thrive. But fostering goodwill among your local community and devoting your time to others less fortunate is just as fundamental. 

And not only that — it’s your social responsibility. 

When it comes to digital marketing, or marketing in general, it’s easy to get caught up in data, metrics, analyses, funnels, and ROI — and that’s just fine. However, it’s important to remember that there’s more to it. That’s precisely why we’re once again partnering with One Warm Coat, the national, nonprofit organization that works tirelessly to bring awareness about the critical need for warm coats across the country. 

Since 1992, One Warm Coat has been working to provide free coats to those in need, and has given away more than 6.6 million coats across the country. It is our honor and pleasure to work with them to provide not just outerwear, but also offer dignity and respect to families in need. Not only that, but through this program, they’ve been a beacon of hope that, through their outreach efforts, have fostered volunteerism and sustainability for countless Americans and their families. 

The Benefits of Community Outreach

Besides the obvious ethical and social implications, community outreach can actually benefit you and your company. Known as CSR (corporate social responsibility), it can help to improve your brand’s reputation and image. In fact, according to a study by Harvard Law, programs that promote social responsibility can increase customer loyalty and diminish the risk of reputational risks. Not only that, but community-based outreach can influence customer attitudes towards your company, improve customer perception, and establish relevance in local communities. 

Giving Back to Your Community

It’s important to ensure you tailor your outreach efforts to your community. Making a significant impact isn’t just beneficial to your local area; it’s also a terrific way to bolster your employees’ health, happiness, and morale. In fact, a study showed that job satisfaction can be increased by creating the opportunity for employees to participate in volunteer programs. Overall, it’s a win-win situation that can benefit you, your business, your workforce, and most importantly — your community. 

Get Involved Now

If you’re interested in giving back to your community, there are plenty of options. You can instill fundraising events, partner with nonprofits, join local service clubs, and so much more. Either way, it’s important to make it more than simply asking for checks and donations. Community outreach should be about having fun and building a sense of belonging. Make the commitment to community outreach now; it will have a significant impact on both how they view you and how they do business with you. 

If you’d like to make a donation or join 1SEO’s One Warm Coat drive, hold a coat drive, make a donation, or become a partner today. Your community needs you.

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