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Cultivating Your Digital Presence: How Home Services Companies Can Leverage Digital Marketing for Increased Business

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The digital and real-world have become increasingly interwoven over the years. We have seen people taking more of their lives online, ordering everything from coffee to furniture, and even their home services. Before taking the proverbial leap, people will utilize web searches to learn more about home services in their area and dive deeper into their online reputations. Suppose you do not take ownership of your online presence and do what you can to bolster your brand through a concentrated digital strategy. In that case, you lose your ability to establish and regulate your digital reputation.

Digital Marketing For Home Services

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Put Your Best Foot Forward

First impressions are everything, especially online. Snap decisions are made based on a quick first glance when potential customers visit your website. If they find something that they don’t like within those first few precious seconds, they will hit the back button and go onto the next Google search result. By taking the initiative to make the initial point of contact for your customers a well organized and functional place, they give site visitors the pertinent information they need to make an informed decision; you can give your business a leg up on the competition. 

With the importance of positioning your home services business as an authority in your area, taking advantage of professional website building services can prove beneficial in the long run. Utilizing the type of resources available through a third-party website builder can help navigate through potential pitfalls of building your business’ website through a free website creator. 

Search Placement Is Just As Important As The First Impression 

Now that you have created the best website to act as the first impression for potential customers, the next challenge is getting eyes onto your website. With a ⅔ majority of link clicks happening within the first five search results, 95% is on the first page. One of the quickest ways to get out of the second through the seventieth “O” in the Google search purgatory remains to utilize SEO to improve your search rankings. As Google takes the time to apply several tweaks to the algorithm throughout a day, along with more extensive updates a few times a year, you want to have someone that can navigate through this constantly shifting field.  

Reaching a Larger Audience 

With the meteoric rise of social media over the years, having a presence across the most popular platforms has gone from being a recommendation to a necessity. Potential customers will utilize social media platforms such as Facebook and Twitter to find out more about your business. From finding reviews left by past customers to see what people have tweeted out about their business experience, both positive and negative, having a strong social media presence becomes critical for home services companies. You can curate your online reputation and provide real-time customer service to people using their social media channels to air their grievances. 

Through a proactive social media presence, you can ensure that you can manage your online reputation more effectively. Providing your customers with an open channel to get in touch with you can help soothe any concerns they may have. American consumers have little tolerance for poor customer service experiences. Roughly 60% of people have said that they would consider switching home services providers after 2-3 poor customer service experiences. Effectively using social media can help you get in front of these instances of poor service and attempt to change your business’s perception. 

What Other People Say Matters

As people search the internet for a home services company to deal with their problems, they will seek out the reviews of that particular business to see how satisfied they were with their experience. That’s where using multiple channels to get reviews for your business proves beneficial. With services like Facebook, Google Business Listings, and services like Yelp providing outlets for customers to leave reviews, knowing where your customers are leaving their reviews and how you can manage your online reputation more effectively. You can ask customers who have had positive experiences with your business to leave reviews. You can ask them to leave reviews in places where they are most likely to be seen by potential customers.  

It’s Time For A Full-Court Press

Once you have made a concerted effort to create and cultivate your online presence, you can begin to dive into the more complicated world of paid advertising for your business. 

Deciding to put money into paid advertisements for your business can prove daunting for business owners. You know that paid ads can help bring in new customers and boost revenue, but knowing where and when to deploy these ads can prove challenging. Everything from your website, your SEO rankings, social media presence, and the types of reviews left by your customers can have a direct impact on the effectiveness of your paid advertising initiatives. Taking the time to ensure your digital marketing presence and strategy is firing on all cylinders will help ensure that you get the most value out of your paid advertising and drive your business forward. 

Your digital marketing campaign will not be a “set it and forget it” proposition. To consistently get the most out of your campaign, you always need to monitor the results and adjust accordingly. If one aspect of the campaign isn’t working, you can take the necessary steps to correct and begin seeing the results you want.  

Let 1SEO Show You How To Create An Effective Digital Marketing Campaign

Converting digital visitors to physical customers is the end goal of your business’ digital presence. It is a complex process with many moving parts that requires a deft and experienced hand to navigate the potential pitfalls. Through our most recent white paper, Digital Marketing for Home Services, 1SEO covers the most vital aspects of a digital marketing campaign for your home services business. Download the white paper and contact us today to learn more about how we can help your next digital marketing campaign!

About the Author:

Dan Matthews is your friendly neighborhood content writer at 1SEO. His secret dream is to go onto Guy’s Grocery Games, win, and parlay that into a recurring role as a judge. You can find him around town sampling the finest taco spots Philadelphia has to offer.

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