In today’s competitive digital landscape, effective law firm marketing requires more than just a traditional advertising campaign. Success hinges on a robust blend of search engine optimization, pay per click, social media advertising, website design, and a deep understanding of how clients search for legal help online. This was the challenge—and opportunity—faced by Portale Randazzo LLP, a White Plains, New York-based law firm specializing in criminal defense and white-collar cases. Their partnership with 1SEO Digital Agency, a Google Premier Partner, proved to be a case study in how to use modern digital marketing strategies to significantly improve visibility, return on investment, and client acquisition.
Portale Randazzo LLP had already built a strong reputation based on legal expertise, client advocacy, and courtroom results. But they knew that digital transformation was essential for maintaining growth and strengthening their brand. With the help of 1SEO Digital Agency, they embarked on a high-impact marketing strategy to improve their online presence, boost search engine rankings, and increase local search traffic from high-intent users looking for a lawyer.
The marketing campaign was guided by data-driven analytics, extensive market research, and an agile methodology designed to adapt quickly and efficiently. The ultimate objective was to drive more leads through channels like Google Ads, reduce the cost per conversion, and enhance the customer experience across the board—from the first click to client onboarding.
At the heart of this effort was a smart, scalable web development and web design strategy. The agency’s web developers focused on building a fast, responsive, and secure site tailored to the legal niche. Combined with compelling copy and intuitive graphic design, the revamped website became a powerful tool for client acquisition and reputation management.
Meanwhile, 1SEO leveraged its suite of advertising services, including social media marketing, email marketing, and software development, to deliver a truly omnichannel campaign. From link building and social media optimization to running targeted advertising for personal injury, accident, and criminal law keywords, every tactic was crafted to enhance revenue and real-world results.
The results of the campaign speak volumes about 1SEO’s ability to drive return on investment for clients in the legal sector. The Federal Crime ads launched for Portale Randazzo LLP achieved an outstanding cost per conversion of just $2.78. The advertising campaign targeting white-collar crimes generated a conversion rate of 19.87%, with an average cost per lead of $33.06. Even more impressively, the broader criminal defense campaign achieved 37 conversions at just $1.64 each.
These figures underscore the agency’s commitment to delivering not just traffic—but actual customer service results that matter. The metrics were backed by rigorous data collection and interview insights from the firm itself. Unlike vanity metrics, these numbers represent actual leads and qualified customer inquiries—proof that smart search engine strategies combined with legal industry insight can make a real difference.
One of the most powerful aspects of 1SEO’s approach is the way it humanizes digital outreach without sacrificing technical expertise. The agency operates not just as a vendor, but as an organization deeply invested in its clients’ success. Whether through weekly calls, strategic reviews, or real-time campaign monitoring, 1SEO ensures every client—like Portale Randazzo—feels supported and heard.
As a Premier Google Partner, 1SEO also brings the power of insider tools, early access to betas, and proven knowledge of the internet ecosystem. Tools like Clio, CRM integrations, and software dashboards helped keep the Portale Randazzo team aligned and informed throughout the campaign’s lifecycle. Their CEO shared testimony about how seamless the process was, crediting 1SEO’s team with “turning legal marketing into a machine that works.”
The Portale Randazzo LLP case exemplifies how legal marketing services should be delivered—with clarity, performance, and partnership at every stage. From the early stages of feedback collection to the technical finesse of search engine optimization, 1SEO Digital Agency proved that they are more than just a service provider—they’re a true expert in legal digital marketing.
Their success with Portale Randazzo reflects their broader mission: helping law firms and lawyers navigate the ever-evolving digital marketing space with confidence. Whether you’re a web developer, a marketer, or a managing partner looking for results, 1SEO brings the tools, the talent, and the track record to elevate your legal brand.
With the explosion of video content marketing and the shrinking of attention spans, businesses looking to boost brand awareness have a perfect opportunity to do so
Google’s Pixel 2 phone has possibly the most highly-developed camera of all modern mobile devices. The camera’s variety of features allows it to capture crisp,
We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.
