Generate Better Leads with SEO for HVAC Companies & Contractors

Traffic to your HVAC company’s website from SEO is often referred to as “organic traffic.” This means that people searched for a term like “heating repair company” and selected your website from the search results. You did not pay a single cent to get them to click that link — they were able to find it because your site was optimized. This differs from the PPC campaign for your HVAC company, in which you pay for each click that you receive.

Whether residential customers in your area are searching “Heater repair near me” or “HVAC repair in [city, state]” on Google, the numbers don’t lie. Nearly 97% of consumers begin their search for an HVAC company online, with over half of those users clicking on the top three organic search results.

As a contracting company, if you’re not doing everything in your power to claim the top organic spots on Google, you’re allowing the competition to siphon off a significant source of revenue.

When you’re looking to generate more leads and improve the search engine rankings for your HVAC company, turn to the experts at 1SEO to get the job done efficiently. As a Nexstar Network Strategic Partner and Google Premier Partner, 1SEO has over a decade of proven SEO for HVAC experience, as well as advanced knowledge surrounding PPC for HVAC and creating converting HVAC web designs to ensure our HVAC clients are firing on all cylinders across the web.

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Google My Business

Optimizing your HVAC company’s Google My Business (GMB) listing plays a crucial role in not only improving brand awareness but setting your contracting services apart from the competition.

GMB is an excellent (and free) way to keep customers (and potential customers) engaged with your company through meaningful content marketing. By offering your audience weekly industry updates in the form of blogs, infographics, videos/gifs, and service promotions, you’ll drive organic traffic to landing pages and encourage end-users to better understand your brand and services as they interact with your company’s website.
 

Earn Your Spot in Google’s Local Map Pack

Google’s Local Map Pack, commonly referred to as “The Big 3”, is a section of Google’s search engine results page (SERP), which appears directly beneath paid advertisements.
The local map pack has become prominent lately, and it’s essential for service providers to focus on their local SEO ranking to earn amongst the local three-pack.

How to Get Ranked on Google’s Local Map Pack

  • Make sure you’re optimizing your business for Google My Business
  • Improve your local signals – create consistent citations, directories, and content
  • When someone searches for a particular type of contractor within your defined service area, make sure your address, contact information & services are accurate everywhere they can be found
    (Ex. GMB, Yelp, Angie’s List, and across social media platforms)

 

Make Sure You’re on the List

When’s the last time you opened a phone book? Today, having consistent and accurate listings across every platform is the equivalent of having your information in the yellow pages. You’ll want to make sure that you have a fully optimized Google My Business profile, which allows people to see key information about your business before they even visit your website. Our team will also help you make sure your listings are accurate on other directories such as Yelp, yellowpages.com, and Angie’s List.

Transparent Reporting

Have you worked with SEO companies in the past who assured you that they were doing the right thing, but didn’t provide you with any proof? With 1SEO, you’ll never be left wondering how your keywords are performing, or, more importantly, how many phone calls you received thanks to your HVAC company’s SEO campaign. Our team will share custom digital marketing reports with you on a monthly basis that show you your current keyword rankings, how many people have visited your website, how many leads you received from each marketing channel, and more.

The Top SEO Company for HVAC

Our team of SEO experts specializes in creating campaigns for the HVAC industry, and we have businesses who have trusted us for years to help them be successful online. Contact us today to find out how we can take your business to the next level.