Grow Your HVAC Company Through PPC Advertising
As an HVAC contractor, attempting to manage your company’s pay-per-click (PPC) campaigns on Google Ads can be a complicated (and frustrating) task without the proper training and certifications.
With Google Ads constantly introducing new platform features, including different methods to target audiences, automate bidding through machine learning technologies, and track attribution, it’s essential to partner with an agency that has the tools and training to ensure consumers are converting.
In fact, studies show that nearly 61% of all PPC budgets are wasted on search terms that never convert. (Search Engine Journal)
Nexstar Network Strategic Partnership
1SEO Digital Agency is also a proud Strategic Partner of the Nexstar Network, an organization that has helped promote the HVACR contractors around the country for over 27 years. The Nexstar Network provides members of the HVACR community exclusive opportunities to grow their businesses through coaching and training sessions, a variety of workshops, peer groups, as well as regional and national meetings and conferences.
Air Conditioning Contractors of America (ACCA) Partnership
The Air Conditioning Contractors of America is the national association that leads the charge in furthering the interests of HVACR businesses nationwide and create new opportunities for the HVACR industry as a whole. Through 1SEO’s Exclusive Digital Marketing Partnership with the ACCA, our agency has the rare opportunity to join forces with a trade association whose members account for over 80% of HVAC installations in the EPA Energy Star New Homes Program and strives to promote industry excellence through the development of business and technical education programs, to protect contractor interests before government officials, and to create industry-leading networking and peer-group programs.Here are a few examples of Google Ad extensions for HVAC PPC:
- Site Link Extensions
- One of the most commonly utilized Google Ad extensions, site links, and optimized descriptions, provide our advertisers (and your business) the opportunity to promote various pages of your website within a single PPC advertisement. This not only allows for a shorter conversion path for the customer, but you’ll be able to offer valuable company insights directly through the ad copy.
- If the primary objective of your paid search advertising is to get the phone ringing for your HVAC business, call ad extensions give potential customers to call you right from the ad that will be displayed to them at the top of Google’s search results. Whether you’re running a call-only campaign or utilizing the call ad extensions within the Google search platform, both are designed for mobile users to connect directly with your business.
- Offering an HVAC discount to new and existing customers? Utilizing Google Ad’s promotional extensions allow your company to stand to potential customers to help generate new leads and business opportunities for your HVAC brand. Another essential factor of implementing an effective paid advertising campaign is the quality and relevance of your ad copy to the experience of the end-user, which ultimately determines the quality score of your HVAC website.
Improve Your ROI with Google Local Services Ads
Recently, Google unveiled another paid advertising option for HVAC companies and contractors. Unlike typical Google Ads in which you pay for each click you receive, Google Local Services Ads (LSA) allow you to pay per lead. These ads show up at the very top of the search results, making them highly visible and increasing the likelihood that your audience will contact your HVAC company for service. Though Google LSA is only available in certain major metro areas, the program is continuing to expand each month to new locations throughout the country. If you are eligible for this service, we will create an optimized profile for your business and help you verify all license and insurance details. Your HVAC business will also undergo background checks. At the end of the process, you will receive a “Google Guaranteed” badge, which shows potential customers that your business is trustworthy, giving them more confidence when they reach out to you for service.
Proven HVAC PPC Management
In addition to offering the industry’s top PPC services, 1SEO provides a full suite of marketing and advertising solutions for HVAC contractors, including HVAC web design and SEO for HVAC. It’s important to note that all three of these aspects, when appropriately implemented, have the potential to benefit your HVAC company more than any one service can perform on its own. When a finely-tuned PPC campaign is paired with an optimized website, your HVAC company will maximize its real estate across search engine results pages (SERPS). This means that you’ll not only have paid advertisements running at the top of the search results, but your brand’s listing will also be featured in the organic results; so if a potential customer misses your paid ad, you have another opportunity to connect with your SEO rankings. Whether you turn to 1SEO’s experts to increase brand awareness for your HVAC company organically, or seek immediate results through paid advertising such as call-only campaigns; it’s important to note that with multiple points of exposure, we’re able to maximize the potential for consumers to click and land on your site, and ultimately boost your company’s credibility online.