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If you’ve ever tried to manage your own pay-per-click (PPC) account in Google, you know that just looking at the dashboard can be overwhelming. There are so many options to choose from when building out a campaign, that it can be difficult to know if you’re doing the right thing — or just wasting your money.
1SEO is a Google Premier Partner, which means that we are one of the most elite PPC agencies in the country. Our specialists participate in ongoing training to stay on the cutting edge of developments and to ensure that they are knowledgeable of best practices and how to make the most of your budget.
In order to create an effective PPC strategy for your HVAC company, you need to know more than just how to navigate advertising platforms. To build a successful campaign, you need to first conduct research of your area and your competitors to find the best keywords to bid on, and our PPC experts will do just that. Once the keywords are identified, they will build out campaigns to help you achieve your goals. This includes writing strong ad copy that will persuade users to click on your ad. We will also make sure that after seeing the ad, the user arrives at an appropriate landing page where they will be most likely to pick up the phone and call you after reading it. If your HVAC company’s website design could use a refresh to help maximize conversions, our team can handle that, too.
If you’ve experimented with paid advertising for your heating and AC repair company before, it was probably through Google Ads, formerly known as Google AdWords. However, you may not have gotten the results you were looking for. Without proper knowledge of how to target your audience, you could be throwing money away. If you want to get more leads, let our specialists take the wheel. They’ll create campaigns that are shown to the right people, and at the right time and place.
We never take a “set it and forget it” approach to your HVAC company’s PPC management. Our team will regularly review your account and make any adjustments needed to maximize performance and get you more leads for less money. Plus, you’ll be able to see exactly how your ad dollars are being spent and how many click and leads you got as a result.
Recently, Google unveiled another paid advertising option for HVAC companies. Unlike Google Ads in which you pay for each click you receive, Google Local Services Ads (LSA) let you pay per lead. These ads show up at the very top of the search results, making them highly visible. Currently, it is only available in certain major metro areas, but it will be continuing to expand.
If you are eligible for this service, we will create an optimized profile for your business and help you verify license and insurance details. Your business will also undergo background checks. At the end of the process, you will receive a “Google Guarantee” badge which shows potential customers that your business is trustworthy, giving them more confidence when they reach out to you for service.
Your PPC will work hand-in-hand with your other marketing efforts, such as SEO for your HVAC company. In fact, if a user encounters your name twice in the search results — both as an ad and as an organic listing — it will stand out more in their minds and give your business more credibility.
Leave your PPC management to one of the best teams in the country. To get started advertising online with paid ads in search or social media for your HVAC company, reach out to us today.
Please provide us with the following information and our team of experts will be in touch with you as soon as possible. We look forward to working with you!
We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.
1SEO.com Digital Agency
1414 Radcliffe St #301, Bristol, PA 19007
2825 E Cottonwood Parkway, Suite 500,
Salt Lake City, UT 84121