Catch Their Attention

When people are browsing on social media, they will likely be turned off by direct, in-your-face advertising. Instead, our team will come up with a complete content marketing strategy that will provide viewers with valuable or interesting content. This could be anything from a simple how-to video to a list of tips to prepare for the season ahead.  

Providing informative content not only positions you as an industry expert, but it also builds trust in your brand, since viewers will see that you are offering helpful tips and tricks.

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Stay Top-of-Mind

After someone interacts with the content from your ad by viewing a video or clicking a link, we will then be able to show them additional ads. These ads will serve to remind them of the helpful content that you provided. If you showed a video about scheduling a seasonal tune-up, the ad may serve as a reminder that they should schedule this service with you as soon as possible. Seeing your name consistently pop up in their news feed will also help them to keep you in mind the next time that they do need AC or heating repair.

 

Show Off Your Best Work on Instagram

For companies that are looking to expand their audience even further, Instagram marketing might be a good option. People using this platform are looking for great visuals, so if you have creative videos to show off or fun photos showcasing your team’s personality, this is the platform to share it on. Plus, it can serve as another place to help remind customers that your company is the one they should call if they have any issues with their HVAC unit.

 

Start Using Social Media the Right Way

Running a page for your HVAC company is very different than just using your personal Facebook or Instagram account — that’s why you should leave your social media management to the experts. Contact us today to find out how we can help you reach new audiences.