Achieving Your Goals Through a PPC Campaign
We offer the following services. We use different platforms based on your specific goals and target demographic:
- Google Ads (formerly AdWords): With strategically placed ads, you can not only increase your brand recognition but open up a whole avenue for leads and traffic to your site.
- Bing Ads: Google isn’t the only player in the online game. In some instances, Bing may be the more cost-effective way to reach your target demographic, or it may be beneficial to run ads on Bing in addition to what you’re doing on Google.
- Google Maps: Typically, someone who is searching on Google Maps is looking to make a purchase or book a service immediately, and having your name at the top of the list can go a long way.
- Google Local Services: For certain home services industries and in specific locations, Google Local Services ads can be a highly effective, since the results appear at the very top of the page. You’ll pay per lead, rather than per click.
Strategizing for SuccessOnce you tell us about your franchise’s objectives, we are able to begin preparing your fully-managed PPC campaign. As we manage your campaign, we will continue to tweak our strategy and work to enhance your franchise’s ROI by lowering your costs and making small changes to more accurately hone in on people most likely to convert. Our PPC professionals will complete the following personalized tasks to help you accomplish your goals:
- Ad Copy Creation & A/B Testing
- Keyword Research
- Conversion Tracking
- Custom Reporting
- Call Analytics and Recordings
- Competitor Analysis