EXPAND YOUR BRAND AND REACH WITH IN-APP ADVERTISING
With a rising number of mobile and tablet users, advertising your website through mobile apps is a cost-effective digital marketing strategy for your business. If you’re a small-to-medium sized business owner, app advertising can help you stand out from the competition. At 1SEO Digital Agency, our team of in-app advertising specialists can connect your brand with the right demographic in your area through ads on mobile apps. This results in not only enhancing your brand recognition, but also driving traffic to your website. With all these distinct advantages, don’t you think it’s about time you considered paid mobile app advertising for your business?
The popularity and reach of apps are higher than they’ve ever been. Research shows that mobile users spend roughly 6 times more time in apps than in web browsers. It should come as no surprise that in-app advertising makes up a significant proportion of total mobile ad spend. Given the growing popularity and expanding reach of in-app advertising, it may make sense to add this to your campaign’s marketing strategies.
And because in-app advertising is less intrusive than other ads, it blends seamlessly into the user experience. A well-designed ad on a mobile app that doesn’t disturb the end-user experience is much more likely to get clicks, conversions, and ultimately, sales.
With paid mobile app advertising, you have the freedom to focus on a tighter demographic than a typical, broad online audience. Advertising in apps allows you to target by:
Advertising your website across multiple platforms increases brand awareness, and mobile app advertising strengthens brand perception as customers view your company as in-touch and modern. The right mobile app advertising firm can help grow your brand through mobile app ads.
In-app ads are more cost effective than other types of ads, and they result in a higher click through rate as well. This is due to their ability to create better ad experiences for potential customers. Ad formats suited for apps can be smoothly integrated into the user experience. In certain cases, they can be designed to mimic user-generated content, which makes it far more likely for customers to engage and click.
Understanding and knowing your customer base, and especially how to reach them, gives you the edge when it comes to effectively spending your advertising dollars. Not only is in-app advertising an effective way to cost-effectively reach potential customers, but it can even be broken down by location. Geo-targeting options through in-app advertisements allow you to make the most of your marketing budget while reaching the most ideal audience. Targeting users only in the area you conduct business can eliminate the chance of you spending money to targeted consumers outside of your area of business. This increases the effectiveness of your marketing efforts.
Our experienced team of digital advertising professionals is able to create engaging, creative advertisements and place them strategically in front of your customers, driving them to your site. Our mobile app advertising team can even provide in-depth feedback to assess the performance of your ad for mobile applications, and make any necessary adjustments. You can expect:
By choosing us as your mobile app advertising firm, you can trust that your company is in great hands, and that you’re capitalizing on your marketing budget. Not only can our team help you with your in-app advertising, but we can also help you advertise through other platforms, like Google Ads. Your customers use apps. So do your family, friends, and neighbors. Don’t you think it’s about time you capitalized on this technology? Contact us today to learn more about effective in-app advertising!