Why Your Business Needs Google Local Services Ads

With Google Local Services Ads, advertisers pay per lead, not per click. Google is so confident that they have matched the right searches to the right companies, they have changed on what advertisers pay for. Unlike with AdWords, Local Services Advertisers will be only charged for valid leads. LSA is also similar to Google Ads (formerly known as Google AdWords) where businesses have the ability to create a monthly budget and remove unwanted keywords.

Launched in 2015, Google Local Services Ads was tailored to just a few specific industries at launch. Locksmiths, plumbers, garage door operators, electricians and HVAC companies were among the first to use LSA. Both similar and different in ways to Google Ads, Local Services looked to capitalize on the areas that AdWords works well while improving in areas where it didn’t.

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While still growing, Google’s LSA has expanded into the following industries:

  • Air Duct Cleaner
  • Auto Glass Service
  • Carpet Cleaner
  • Handyman
  • House Cleaner
  • Lawn Care Provider
  • Mover
  • Painter
  • Photographer
  • Roofer
  • Window Cleaner

**Please note that not all industries are supported in all markets**

In order to see the best results possible, Google’s decision to limit their new service to certain industries has helped see real results. Just like with limiting the new feature to specific industries, Google did the same for the areas they would test.

Some of the areas where LSA is currently available include:

  • Atlanta-Sandy Springs-Roswell, GA
  • Boston-Cambridge-Newton, MA-NH
  • Chicago-Naperville-Elgin, IL-IN-WI
  • Houston-The Woodlands-Sugar Land, TX
  • Miami-Fort Lauderdale-West Palm Beach, FL
  • New York-Newark-Jersey City, NY-NJ-PA
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
  • San Francisco-Oakland-Hayward, CA
  • Washington-Arlington-Alexandria, DC-VA-MD-WV

As the list of industries and areas continue to grow, we will continue to grow and adapt with it.

Getting Started

Getting started with Google’s Local Services Ads is a straightforward process. Once we determine your eligibility, budget, and strategy, we can create an optimized Local Services Ads profile for your business. Then, we upload the business license and insurance details to be verified. Once your business is verified, it will undergo a background check to receive your Google Guarantee badge. After that, you’re ready to start connecting with new customers using this effective service.

Full Google Local Services Management

When choosing 1SEO to take your business to the next level, you gain the full benefit of our team’s experience and expertise.

Quality Optimization

By focusing on a few particular elements, we can enhance your business’ Local Services Ad profile. We’ll include  a strategy to help increase your five-star ratings and reviews, maintain consistency listing information across all online directories, and upgrade your Google My Business listing.

Listing Management

If your business is improperly listed on a Local Search Ad, like having the incorrect hours or location, it can complicate and even prevent your business from getting leads or new customers. We manage your account and online presence to ensure that your listings are correct and consistent across all directories, review sites, and social media accounts.

Bid & Budget Management

We can accurately assess the performance of your campaign, and make any necessary adjustments to your bid cost or your budget to more effectively target new business for your company.

Conversion Tracking

This service allows you to see what kind of clicks and leads that your Local Services Ad is generating. Recording this information will allow us to show you how your ad is performing. We use this data to improve the overall effectiveness of your ad so we can continually make it better.

Our skilled team members stay on top of the most current industry developments, ensuring that they know the latest techniques for optimizing your online presence through local SEO efforts and new opportunities such as Google Local Services Ads. With Google’s algorithms constantly being updated, you’re going to want a marketing agency that adapts with each change.

Contact Us Today

To schedule a free, one-hour consultation with our Google Local Services Ads experts based in Bucks County, reach out to us now. Call us at 215-946-1046 or contact us using our online form.